Brandwave

How popular isHaier?

In September 2026, people searched for Haier by name about 11,400 times in New Zealand, about the same as the previous year. These searches made up 43% of all New Zealand deep freezer brand searches, placing Haier first out of five brands. When we asked both ChatGPT and Google AI Overviews about deep freezer brands, Haier appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Haier is the most searched of 5 competitors and the second most recommended in AI answers.

  1. HaierShare of searches 43%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MideaShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. HisenseShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. SamsungShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WestinghouseShare of searches 0.68%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top deep freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haier appeared in all five answers. Haier is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westinghouse1st
  2. Haier2nd
  3. Midea3rd
  4. Hisense4th
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Midea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about deep freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which deep freezer brands compete with Haier?

Haier against deep freezer brands in New Zealand, by month

Share of searches by month for Haier, Midea, Hisense, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierMideaHisenseSamsungWestinghouse
Oct 202543.7%30.4%19.3%5.6%1%
Nov 202537.1%37.7%18.9%5.5%0.8%
Dec 202536%35.6%21.4%6.1%0.9%
Jan 202642%31.6%20.9%4.9%0.63%
Feb 202643.8%33%17.1%5.3%0.83%
Mar 202641.1%32%20%5.8%1%
Apr 202642.6%28.9%22.4%5.2%0.94%
May 202644.3%30.8%19.1%4.6%1.3%
Jun 202643.2%29.7%21.9%4.3%0.94%
Jul 202639.7%34.5%20.3%4.8%0.62%
Aug 202646.3%29.4%16.1%7.4%0.77%
Sep 202643%31.8%17.8%6.7%0.68%

  1. 1.Haier

    43%

    Held 1st. 2.5K estimated branded searches, -16.9% vs prior month. Share -3.3 points.

  2. 2.Midea

    31.8%

    Held 2nd. 1.9K estimated branded searches, -3.1% vs prior month. Share +2.4 points.

  3. 3.Hisense

    17.8%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +1.7 points.

  4. 4.Samsung

    6.7%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.7 points.

  5. 5.Westinghouse

    0.68%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare popularity between Haier and its closest rivals

Every comparison with Haier

15 comparisons

How has branded search demand for Haier changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier in New Zealand held steady, from 11.8K to 11.4K.
  • Across the 12 months ending September 2026, Haier’s share of searches among deep freezer brands in New Zealand decreased from 43.7% to 43%.
  • Across the 12 months ending September 2026, Haier’s share of searches among deep freezer brands in New Zealand peaked at 46.3% in August 2026 and was lowest at 36% in December 2025.

How did search popularity change for New Zealand deep freezer brands in September 2026?

5 changes

  1. In September 2026, Midea gained share of searches among deep freezer brands in New Zealand, from 29.4% to 31.8%.

  2. In September 2026, Hisense gained share of searches among deep freezer brands in New Zealand, from 16.1% to 17.8%.

  3. In September 2026, Haier lost share of searches among deep freezer brands in New Zealand, from 46.3% to 43%.

  4. In September 2026, Samsung lost share of searches among deep freezer brands in New Zealand, from 7.4% to 6.7%.

  5. Estimated monthly branded searches for Westinghouse in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are Haier’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • haier
  • haier ac
  • haier appliances
  • haier bar fridge
  • haier beverage fridge
  • haier cooktop
  • haier dishwasher
  • haier dryer
  • haier freezer
  • haier fridge
  • haier fridge freezer
  • haier hwt60fvw2
  • haier induction cooktop
  • haier integrated dishwasher
  • haier oven
  • haier refrigerator
  • haier upright freezer
  • haier wash machine
  • haier washer dryer
  • haier wine fridge

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Haier compete?

Haier is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands3rd of 1114.1%Show ranking
Freestanding oven brands3rd of 813.3%Show ranking
Undercounter fridge brands4th of 66%Show ranking
Washing machine brands2nd of 619.7%Show ranking
Fridge brands2nd of 88.2%Show ranking
Clothes dryer brands4th of 77.2%Show ranking
Chest freezer brands2nd of 69.3%Show ranking
Dishwasher brands3rd of 77.8%Show ranking
Upright freezer brands2nd of 89.6%Show ranking
Fridge freezer brands2nd of 79.8%Show ranking
Refrigerator double door brands2nd of 69.2%Show ranking
Deep freezer brands1st of 543%Shown above
Bar fridge brands1st of 539.5%Show ranking
Mini fridge brands1st of 457.3%Show ranking
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