Brandwave

How popular isHaier?

In September 2026, people searched for Haier by name about 11,400 times in New Zealand, about the same as the previous year. These searches made up 9.8% of all New Zealand fridge freezer brand searches, placing Haier second out of seven brands. When we asked both ChatGPT and Google AI Overviews about fridge freezer brands, Haier appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Haier is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. Fisher & PaykelShare of searches 78.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. HaierShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. HisenseShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Mitsubishi ElectricShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. BekoShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top fridge freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Haier is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Fisher & Paykel2nd
  3. Haier3rd
  4. Mitsubishi Electric4th
  5. Bosch5th
  6. Beko6th
  7. Hisense–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fridge freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fridge freezer brands compete with Haier?

Haier against fridge freezer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Hisense, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseMitsubishi ElectricBekoBoschLG
Oct 202575.6%11.1%4.9%3.6%2.3%1.4%1%
Nov 202576.9%10%5.1%4%1.6%1.2%1.1%
Dec 202574.2%10.3%6.1%4.8%2.1%1.4%1.1%
Jan 202673.5%12.1%6%3.7%2.3%1.4%1%
Feb 202677.8%10.2%4%3.9%2%1.2%0.93%
Mar 202680.1%9%4.4%2.8%1.7%1%0.94%
Apr 202674.5%11.5%6%3.6%1.9%1.2%1.3%
May 202677.7%9.9%4.3%3.2%2.1%1.9%0.96%
Jun 202676.2%10.1%5.1%4.1%2.1%1.2%1.2%
Jul 202679.3%9.2%4.7%2.9%1.9%1.1%0.94%
Aug 202679.9%9.7%3.4%3.2%1.7%1%1.1%
Sep 202678.3%9.8%4%3.9%1.7%1.2%1.1%

  1. 1.Fisher & Paykel

    78.3%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.6 points.

  2. 2.Haier

    9.8%

    Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.

  3. 3.Hisense

    4%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.7 points.

  4. 4.Mitsubishi Electric

    3.9%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Beko

    1.7%

    Held 5th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

  6. 6.Bosch

    1.2%

    Moved from 7th to 6th. 320 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.LG

    1.1%

    Moved from 6th to 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

Compare popularity between Haier and its closest rivals

Every comparison with Haier

15 comparisons

How has branded search demand for Haier changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier in New Zealand held steady, from 11.8K to 11.4K.
  • Across the 12 months ending September 2026, Haier’s share of searches among fridge freezer brands in New Zealand decreased from 11.1% to 9.8%.
  • Across the 12 months ending September 2026, Haier’s share of searches among fridge freezer brands in New Zealand peaked at 12.1% in January 2026 and was lowest at 9% in March 2026.

How did search popularity change for New Zealand fridge freezer brands in September 2026?

6 changes

  1. In September 2026, Mitsubishi Electric gained share of searches among fridge freezer brands in New Zealand, from 3.2% to 3.9%.

  2. In September 2026, Hisense gained share of searches among fridge freezer brands in New Zealand, from 3.4% to 4%.

  3. In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%.

  4. In September 2026, Bosch rose from 7th to 6th among fridge freezer brands in New Zealand.

  5. In September 2026, LG fell from 6th to 7th among fridge freezer brands in New Zealand.

  6. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

How are Haier’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • haier
  • haier ac
  • haier appliances
  • haier bar fridge
  • haier beverage fridge
  • haier cooktop
  • haier dishwasher
  • haier dryer
  • haier freezer
  • haier fridge
  • haier fridge freezer
  • haier hwt60fvw2
  • haier induction cooktop
  • haier integrated dishwasher
  • haier oven
  • haier refrigerator
  • haier upright freezer
  • haier wash machine
  • haier washer dryer
  • haier wine fridge

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Haier compete?

Haier is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands3rd of 1114.1%Show ranking
Freestanding oven brands3rd of 813.3%Show ranking
Undercounter fridge brands4th of 66%Show ranking
Washing machine brands2nd of 619.7%Show ranking
Fridge brands2nd of 88.2%Show ranking
Clothes dryer brands4th of 77.2%Show ranking
Chest freezer brands2nd of 69.3%Show ranking
Dishwasher brands3rd of 77.8%Show ranking
Upright freezer brands2nd of 89.6%Show ranking
Fridge freezer brands2nd of 79.8%Shown above
Refrigerator double door brands2nd of 69.2%Show ranking
Deep freezer brands1st of 543%Show ranking
Bar fridge brands1st of 539.5%Show ranking
Mini fridge brands1st of 457.3%Show ranking
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Is Haier your brand?

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