How popular isBeko?
In September 2026, people searched for Beko by name about 2,570 times in New Zealand, a 6.2% increase from the previous year. These searches made up 1.7% of all New Zealand fridge freezer brand searches, placing Beko fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about fridge freezer brands, Beko appeared in three of the five answers and was the sixth most recommended of the seven.
Beko is the fifth most searched of 7 competitors and the sixth most recommended in AI answers.
Fisher & PaykelShare of searches 78.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HaierShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
HisenseShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Mitsubishi ElectricShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
BekoShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Follow Beko and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fridge freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beko is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st- Fisher & Paykel2nd
- Haier3rd
- Mitsubishi Electric4th
Bosch5th- Beko6th
- Hisense–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge freezer brands
5 answers
Asked ChatGPT
“Which fridge freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fridge freezer brands in New Zealand?”
Asked ChatGPT
“What's the best fridge freezer brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“fridge freezer nz”
Searched Google, AI Overview
“family fridge freezer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fridge freezer brands compete with Beko?
Share of searches by month for Fisher & Paykel, Haier, Hisense, Mitsubishi Electric, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Mitsubishi Electric | Beko | Bosch | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.1% | 4.9% | 3.6% | 2.3% | 1.4% | 1% |
| Nov 2025 | 76.9% | 10% | 5.1% | 4% | 1.6% | 1.2% | 1.1% |
| Dec 2025 | 74.2% | 10.3% | 6.1% | 4.8% | 2.1% | 1.4% | 1.1% |
| Jan 2026 | 73.5% | 12.1% | 6% | 3.7% | 2.3% | 1.4% | 1% |
| Feb 2026 | 77.8% | 10.2% | 4% | 3.9% | 2% | 1.2% | 0.93% |
| Mar 2026 | 80.1% | 9% | 4.4% | 2.8% | 1.7% | 1% | 0.94% |
| Apr 2026 | 74.5% | 11.5% | 6% | 3.6% | 1.9% | 1.2% | 1.3% |
| May 2026 | 77.7% | 9.9% | 4.3% | 3.2% | 2.1% | 1.9% | 0.96% |
| Jun 2026 | 76.2% | 10.1% | 5.1% | 4.1% | 2.1% | 1.2% | 1.2% |
| Jul 2026 | 79.3% | 9.2% | 4.7% | 2.9% | 1.9% | 1.1% | 0.94% |
| Aug 2026 | 79.9% | 9.7% | 3.4% | 3.2% | 1.7% | 1% | 1.1% |
| Sep 2026 | 78.3% | 9.8% | 4% | 3.9% | 1.7% | 1.2% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.3% | 20.1K | -18.8% | -1.6 points | |
| 2, held 2nd | 9.8% | 2.5K | -16.9% | 0 points | |
| 3, held 3rd | 4% | 1K | -0.95% | +0.7 points | |
| 4, held 4th | 3.9% | 1K | 0% | +0.7 points | |
| 5, held 5th | 1.7% | 430 | -17.3% | 0 points | |
| 6, moved from 7th to 6th | 1.2% | 320 | 0% | +0.2 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.1% | 280 | -15.2% | 0 pointsmoved from 6th to 7th |
78.3%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.6 points.
2.
Haier9.8%
Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.
3.
Hisense4%
Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.7 points.
3.9%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Beko1.7%
Held 5th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.
6.
Bosch1.2%
Moved from 7th to 6th. 320 estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
LG1.1%
Moved from 6th to 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
Compare popularity between Beko and its closest rivals
Every comparison with Beko
13 comparisons
How has branded search demand for Beko changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beko in New Zealand rose from 2.4K to 2.6K.
- Across the 12 months ending September 2026, Beko’s share of searches among fridge freezer brands in New Zealand decreased from 2.3% to 1.7%.
How did search popularity change for New Zealand fridge freezer brands in September 2026?
6 changes
In September 2026, Mitsubishi Electric gained share of searches among fridge freezer brands in New Zealand, from 3.2% to 3.9%.
In September 2026, Hisense gained share of searches among fridge freezer brands in New Zealand, from 3.4% to 4%.
In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%.
In September 2026, Bosch rose from 7th to 6th among fridge freezer brands in New Zealand.
In September 2026, LG fell from 6th to 7th among fridge freezer brands in New Zealand.
Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
How are Beko’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- beko
- beko appliances
- beko dishwasher
- beko dryer
- beko fridge
- beko integrated dishwasher
- beko oven
- beko washing machine
Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Beko compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home appliance brands | 10th of 11 | 3.4% | Show ranking |
| Freestanding oven brands | 7th of 8 | 1% | Show ranking |
| Oven and cooktop brands | 7th of 7 | 0.99% | Show ranking |
| Chest freezer brands | 6th of 6 | 1.4% | Show ranking |
| Dishwasher brands | 5th of 7 | 1.6% | Show ranking |
| Upright freezer brands | 6th of 8 | 1.6% | Show ranking |
| Integrated dishwasher brands | 6th of 7 | 1.7% | Show ranking |
| Fridge freezer brands | 5th of 7 | 1.7% | Shown above |
| Slimline dishwasher brands | 4th of 6 | 1.7% | Show ranking |
| Condenser tumble dryer brands | 3rd of 5 | 1.8% | Show ranking |
| Under counter freezer brands | 2nd of 3 | 27.3% | Show ranking |
Is Beko your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.