Brandwave

How popular isBeko?

In September 2026, people searched for Beko by name about 2,570 times in New Zealand, a 6.2% increase from the previous year. These searches made up 1.7% of all New Zealand slimline dishwasher brand searches, placing Beko fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about slimline dishwasher brands, Beko appeared in one of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Beko is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 80.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. MieleShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. HisenseShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BekoShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. SamsungShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top slimline dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beko is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. Fisher & Paykel3rd
  4. Beko4th
  5. Hisense–
  6. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about slimline dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which slimline dishwasher brands compete with Beko?

Beko against slimline dishwasher brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Miele, Hisense, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleHisenseBekoSamsungBosch
Oct 202579.4%11.4%5.1%2.5%1.5%0.15%
Nov 202578%13.5%5.2%1.7%1.5%0.09%
Dec 202578.4%10.8%6.5%2.2%1.9%0.16%
Jan 202678.3%11.2%6.4%2.4%1.5%0.16%
Feb 202680.5%11.9%4.1%2.1%1.3%0.12%
Mar 202681%11.2%4.4%1.7%1.3%0.29%
Apr 202678.5%11.4%6.3%2%1.5%0.34%
May 202679.9%12.2%4.4%2.2%1%0.23%
Jun 202679.9%11.4%5.4%2.2%1%0.1%
Jul 202683.1%8.7%4.9%2%1.2%0.09%
Aug 202683.3%9.7%3.5%1.7%1.6%0.13%
Sep 202680.8%11.6%4.2%1.7%1.6%0.16%

  1. 1.Fisher & Paykel

    80.8%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -2.5 points.

  2. 2.Miele

    11.6%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Hisense

    4.2%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.6 points.

  4. 4.Beko

    1.7%

    Held 4th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

  5. 5.Samsung

    1.6%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  6. 6.Bosch

    0.16%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Beko and its closest rivals

Every comparison with Beko

13 comparisons

How has branded search demand for Beko changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Beko in New Zealand rose from 2.4K to 2.6K.
  • Across the 12 months ending September 2026, Beko’s share of searches among slimline dishwasher brands in New Zealand decreased from 2.5% to 1.7%.

How did search popularity change for New Zealand slimline dishwasher brands in September 2026?

4 changes

  1. In September 2026, Miele gained share of searches among slimline dishwasher brands in New Zealand, from 9.7% to 11.6%.

  2. In September 2026, Hisense gained share of searches among slimline dishwasher brands in New Zealand, from 3.5% to 4.2%.

  3. In September 2026, Fisher & Paykel lost share of searches among slimline dishwasher brands in New Zealand, from 83.3% to 80.8%.

  4. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

How are Beko’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beko
  • beko appliances
  • beko dishwasher
  • beko dryer
  • beko fridge
  • beko integrated dishwasher
  • beko oven
  • beko washing machine

Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Beko compete?

Beko is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands10th of 113.4%Show ranking
Freestanding oven brands7th of 81%Show ranking
Oven and cooktop brands7th of 70.99%Show ranking
Chest freezer brands6th of 61.4%Show ranking
Dishwasher brands5th of 71.6%Show ranking
Upright freezer brands6th of 81.6%Show ranking
Integrated dishwasher brands6th of 71.7%Show ranking
Fridge freezer brands5th of 71.7%Show ranking
Slimline dishwasher brands4th of 61.7%Shown above
Condenser tumble dryer brands3rd of 51.8%Show ranking
Under counter freezer brands2nd of 327.3%Show ranking
Creator with pink hair and a pink jacket

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