Beko vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Beko among slimline dishwasher brands in New Zealand. Miele had about 2,900 branded searches, while Beko had 430. Miele made up 11.6% of all slimline dishwasher brand searches we track, and Beko accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about slimline dishwasher brands, Miele appeared in two of the five answers and Beko in one. Miele was mentioned before Beko in every answer that named either.
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Top slimline dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beko was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miele was listed before Beko in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about slimline dishwasher brands
5 answers
Asked ChatGPT
“Which slimline dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best slimline dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best slimline dishwasher brand in New Zealand for a small kitchen?”
Searched Google, AI Overview
“45cm dishwasher nz”
Searched Google, AI Overview
“small dishwasher nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beko or Miele more popular in search?
This chart shows how often people search Google for Beko and Miele by name. Each line represents a brand's share of searches for all six slimline dishwasher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Hisense | Beko | Samsung | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 11.4% | 5.1% | 2.5% | 1.5% | 0.15% |
| Nov 2025 | 78% | 13.5% | 5.2% | 1.7% | 1.5% | 0.09% |
| Dec 2025 | 78.4% | 10.8% | 6.5% | 2.2% | 1.9% | 0.16% |
| Jan 2026 | 78.3% | 11.2% | 6.4% | 2.4% | 1.5% | 0.16% |
| Feb 2026 | 80.5% | 11.9% | 4.1% | 2.1% | 1.3% | 0.12% |
| Mar 2026 | 81% | 11.2% | 4.4% | 1.7% | 1.3% | 0.29% |
| Apr 2026 | 78.5% | 11.4% | 6.3% | 2% | 1.5% | 0.34% |
| May 2026 | 79.9% | 12.2% | 4.4% | 2.2% | 1% | 0.23% |
| Jun 2026 | 79.9% | 11.4% | 5.4% | 2.2% | 1% | 0.1% |
| Jul 2026 | 83.1% | 8.7% | 4.9% | 2% | 1.2% | 0.09% |
| Aug 2026 | 83.3% | 9.7% | 3.5% | 1.7% | 1.6% | 0.13% |
| Sep 2026 | 80.8% | 11.6% | 4.2% | 1.7% | 1.6% | 0.16% |
How has the Beko and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Beko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among slimline dishwasher brands in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 640 to 430.
- Across the 12 months ending September 2026, Miele’s share of searches among slimline dishwasher brands in New Zealand moved from 11.4% to 11.6%, and its estimated monthly branded searches moved from 3K to 2.9K.
How did search popularity change for New Zealand slimline dishwasher brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among slimline dishwasher brands in New Zealand, from 9.7% to 11.6%.
Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Beko’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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