Brandwave

How popular isMiele in search?

In August 2026, there were an estimated 13.1K branded searches for Miele in New Zealand which is down 5.8% over the last 11 months. Miele holds 11.3% estimated Share of Search among New Zealand dishwasher brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Fisher & Paykel44.2%
  2. Samsung18.2%
  3. Haier12.5%
  4. Miele11.3%
  5. Bosch11.1%
  6. Beko2.7%
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Which dishwasher brands compete with Miele?

Miele against dishwasher brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, Miele, Bosch, Beko. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierMieleBoschBeko
Oct 202544.1%16.3%13%12.8%11.1%2.7%
Nov 202545.1%16.7%12.2%13.4%10%2.6%
Dec 202542.9%18.4%12.8%12.8%10.3%2.7%
Jan 202643.9%17.4%13.3%11.7%10.6%3%
Feb 202646%16.6%12.6%11.2%10.9%2.8%
Mar 202646.2%16.5%11.7%11.7%11.1%2.7%
Apr 202643.6%17.7%12.9%11.9%11.1%2.7%
May 202645.5%16.6%11.6%11.6%12%2.7%
Jun 202646.1%17.6%11.6%11%11%2.7%
Jul 202645.1%16.8%11.9%11.2%12.2%2.8%
Aug 202644.2%18.2%12.5%11.3%11.1%2.7%
Sep 2026——————

  1. 1.Fisher & Paykel

    44.2%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -0.9 points

  2. 2.Samsung

    18.2%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.4 points

  3. 3.Haier

    12.5%

    moved from 4th to 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.6 points

  4. 4.Miele

    11.3%

    moved from 5th to 4th · 13.1K estimated branded searches · -6.6% vs prior month · +0.1 points

  5. 5.Bosch

    11.1%

    moved from 3rd to 5th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  6. 6.Beko

    2.7%

    held 6th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between Miele and its closest rivals

How has branded search demand for Miele changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Miele in New Zealand fell from 13.9K to 13.1K.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among dishwasher brands in New Zealand decreased from 12.8% to 11.3%.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among dishwasher brands in New Zealand peaked at 13.4% in November 2025 and was lowest at 11% in June 2026.

How did search popularity change for New Zealand dishwasher brands in August 2026?

  1. In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%.

  2. In August 2026, Samsung gained estimated Share of Search among dishwasher brands in New Zealand, from 16.8% to 18.2%.

  3. In August 2026, Bosch lost estimated Share of Search among dishwasher brands in New Zealand, from 12.2% to 11.1%.

  4. In August 2026, Fisher & Paykel lost estimated Share of Search among dishwasher brands in New Zealand, from 45.1% to 44.2%.

  5. In August 2026, Miele rose from 5th to 4th among dishwasher brands in New Zealand.

Which home appliance brands compete with Miele?

Miele against home appliance brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Smeg, Samsung, Haier, Miele, Bosch, LG, Westinghouse, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSmegSamsungHaierMieleBoschLGWestinghouseElectroluxBeko
Oct 202533.9%7.5%12.5%10%9.8%8.6%6.9%4.5%4.4%2.1%
Nov 202535.1%7%13%9.5%10.4%7.8%6.7%4.1%4.4%2.1%
Dec 202532.8%7.4%14.1%9.8%9.8%7.9%7.1%4.2%4.9%2%
Jan 202633.6%6.7%13.3%10.2%9%8.1%7.6%4.4%4.9%2.3%
Feb 202635.3%6.1%12.7%9.7%8.6%8.4%8.6%4.1%4.3%2.2%
Mar 202635%5.6%12.5%8.9%8.9%8.4%10.1%4.3%4.1%2.1%
Apr 202633.3%6.1%13.6%9.8%9.1%8.5%8.5%4.5%4.6%2.1%
May 202635.2%5.5%12.9%9%9%9.3%8.6%4.1%4.1%2.1%
Jun 202635.5%5.9%13.6%8.9%8.5%8.5%8.9%3.9%4.2%2%
Jul 202632.9%10.9%12.2%8.7%8.2%8.9%7.9%4.1%4.3%2%
Aug 202631.1%13.6%12.8%8.8%7.9%7.8%7.7%4.2%4.1%1.9%
Sep 2026——————————

  1. 1.Fisher & Paykel

    31.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -1.8 points

  2. 2.Smeg

    13.6%

    moved from 3rd to 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +2.7 points

  3. 3.Samsung

    12.8%

    moved from 2nd to 3rd · 21.2K estimated branded searches · +0.76% vs prior month · +0.6 points

  4. 4.Haier

    8.8%

    moved from 5th to 4th · 14.5K estimated branded searches · -2.2% vs prior month · +0.1 points

  5. 5.Miele

    7.9%

    moved from 6th to 5th · 13.1K estimated branded searches · -6.6% vs prior month · -0.2 points

  6. 6.Bosch

    7.8%

    moved from 4th to 6th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  7. 7.LG

    7.7%

    held 7th · 12.8K estimated branded searches · -5.9% vs prior month · -0.2 points

  8. 8.Westinghouse

    4.2%

    moved from 9th to 8th · 7K estimated branded searches · +0.14% vs prior month · +0.2 points

  9. 9.Electrolux

    4.1%

    moved from 8th to 9th · 6.7K estimated branded searches · -8.3% vs prior month · -0.2 points

  10. 10.Beko

    1.9%

    held 10th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between Miele and its closest rivals

How has branded search demand for Miele changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand decreased from 9.8% to 7.9%.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand peaked at 10.4% in November 2025 and was lowest at 7.9% in August 2026.
  • Across the 11 months ending August 2026, Miele fell from 4th to 5th among home appliance brands in New Zealand.

How did search popularity change for New Zealand home appliance brands in August 2026?

  1. In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.

  2. In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.

  3. In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.

  4. In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.

  5. Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.

  6. In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

Which oven and cooktop brands compete with Miele?

Miele against oven and cooktop brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Smeg, Miele, Bosch, Westinghouse, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSmegMieleBoschWestinghouseElectrolux
Oct 202549.4%10.9%14.3%12.5%6.5%6.3%
Nov 202551%10.2%15.2%11.3%5.9%6.3%
Dec 202549%11%14.6%11.8%6.3%7.3%
Jan 202650.4%10%13.5%12.2%6.6%7.4%
Feb 202652.9%9.1%12.9%12.5%6.2%6.5%
Mar 202652.8%8.5%13.4%12.6%6.5%6.2%
Apr 202650.5%9.3%13.7%12.8%6.7%6.9%
May 202652.3%8.2%13.3%13.8%6.1%6.2%
Jun 202653.4%8.9%12.8%12.8%5.9%6.3%
Jul 202647.6%15.7%11.8%12.9%5.9%6.1%
Aug 202645.3%19.8%11.5%11.4%6.1%5.9%
Sep 2026——————

  1. 1.Fisher & Paykel

    45.3%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -2.3 points

  2. 2.Smeg

    19.8%

    held 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +4 points

  3. 3.Miele

    11.5%

    moved from 4th to 3rd · 13.1K estimated branded searches · -6.6% vs prior month · -0.3 points

  4. 4.Bosch

    11.4%

    moved from 3rd to 4th · 12.9K estimated branded searches · -15.5% vs prior month · -1.5 points

  5. 5.Westinghouse

    6.1%

    moved from 6th to 5th · 7K estimated branded searches · +0.14% vs prior month · +0.3 points

  6. 6.Electrolux

    5.9%

    moved from 5th to 6th · 6.7K estimated branded searches · -8.3% vs prior month · -0.3 points

Compare search popularity between Miele and its closest rivals

How has branded search demand for Miele changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 14.3% to 11.5%.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 15.2% in November 2025 and was lowest at 11.5% in August 2026.
  • Across the 11 months ending August 2026, Miele fell from 2nd to 3rd among oven and cooktop brands in New Zealand.

How did search popularity change for New Zealand oven and cooktop brands in August 2026?

  1. In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.

  2. In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%.

  3. In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%.

  4. Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.

  5. In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand.

  6. In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand.

Which vacuum cleaner brands compete with Miele?

Miele against vacuum cleaner brands in New Zealand, by month

Share of Search by month for Dyson, Miele, BISSELL, Shark, Electrolux, Dreame, Roborock, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMieleBISSELLSharkElectroluxDreameRoborockiRobot
Oct 202557.2%13.9%9.7%5%6.2%1.8%3%3.3%
Nov 202564.4%10.5%7.5%4.7%4.4%2.2%3.7%2.5%
Dec 202560.7%10.1%8.4%5.6%5.1%2.5%3.5%4.2%
Jan 202654.6%12.8%10.6%6.1%7%2.6%3.4%2.9%
Feb 202655.1%12.9%10.6%5.7%6.5%2.6%3.6%2.9%
Mar 202655.4%13.7%10%5.3%6.4%2.9%3.6%2.7%
Apr 202655.5%13.4%9.2%5.2%6.7%3.2%4%2.8%
May 202654.9%13.7%9.4%5.9%6.3%3.6%3.6%2.7%
Jun 202653.9%13.7%10.6%6.1%6.7%3.4%3.2%2.4%
Jul 202654.3%12.8%9.7%6.8%6.6%3.6%3.5%2.8%
Aug 202652%12.3%10.9%8.5%6.3%4.3%3.2%2.5%
Sep 2026————————

  1. 1.Dyson

    52%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -2.2 points

  2. 2.Miele

    12.3%

    held 2nd · 13.1K estimated branded searches · -6.6% vs prior month · -0.5 points

  3. 3.BISSELL

    10.9%

    held 3rd · 11.6K estimated branded searches · +8.1% vs prior month · +1.1 points

  4. 4.Shark

    8.5%

    held 4th · 9.1K estimated branded searches · +21.8% vs prior month · +1.7 points

  5. 5.Electrolux

    6.3%

    held 5th · 6.7K estimated branded searches · -8.3% vs prior month · -0.4 points

  6. 6.Dreame

    4.3%

    held 6th · 4.6K estimated branded searches · +16% vs prior month · +0.7 points

  7. 7.Roborock

    3.2%

    held 7th · 3.4K estimated branded searches · -10% vs prior month · -0.2 points

  8. 8.iRobot

    2.5%

    held 8th · 2.7K estimated branded searches · -11.9% vs prior month · -0.3 points

Compare search popularity between Miele and its closest rivals

How has branded search demand for Miele changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands in New Zealand decreased from 13.9% to 12.3%.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 13.9% in October 2025 and was lowest at 10.1% in December 2025.

How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

  1. In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.

  2. In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.

  3. In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.

  4. In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.

  5. Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.

  6. Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

36 branded search terms

  • miele
  • miele appliances
  • miele blizzard cx1
  • miele boost cx1
  • miele c1
  • miele c3
  • miele c3 cat & dog
  • miele cat and dog
  • miele co nz
  • miele compact c2
  • miele complete c3
  • miele complete c3 cat & dog
  • miele cooktop
  • miele cx1
  • miele cx1 cat and dog
  • miele dishdrawer
  • miele dishwasher
  • miele dryer
  • miele freestanding oven
  • miele fridge
  • miele induction oven
  • miele integrated dishwasher
  • miele m1
  • miele microwave oven
  • miele near me
  • miele nz
  • miele online
  • miele outlet
  • miele oven
  • miele rangehood
  • miele robot vacuum
  • miele stick vacuum
  • miele triflex hx1
  • miele vacuum
  • miele wall oven
  • miele washing machine

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