iRobot vs Miele:Which is more popular by branded search in New Zealand?
In August 2026, Miele had more branded searches than iRobot among vacuum cleaner brands in New Zealand. Miele was estimated to have 13.1K branded searches compared to iRobot’s 2.7K, and held a 12.3% Share of Search versus iRobot’s 2.5%.
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Which is more popular in search, iRobot or Miele?
Compare the vacuum and robot vacuum brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miele, iRobot. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Miele | BISSELL | Shark | Electrolux | Dreame | Roborock | iRobot |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 13.9% | 9.7% | 5% | 6.2% | 1.8% | 3% | 3.3% |
| Nov 2025 | 64.4% | 10.5% | 7.5% | 4.7% | 4.4% | 2.2% | 3.7% | 2.5% |
| Dec 2025 | 60.7% | 10.1% | 8.4% | 5.6% | 5.1% | 2.5% | 3.5% | 4.2% |
| Jan 2026 | 54.6% | 12.8% | 10.6% | 6.1% | 7% | 2.6% | 3.4% | 2.9% |
| Feb 2026 | 55.1% | 12.9% | 10.6% | 5.7% | 6.5% | 2.6% | 3.6% | 2.9% |
| Mar 2026 | 55.4% | 13.7% | 10% | 5.3% | 6.4% | 2.9% | 3.6% | 2.7% |
| Apr 2026 | 55.5% | 13.4% | 9.2% | 5.2% | 6.7% | 3.2% | 4% | 2.8% |
| May 2026 | 54.9% | 13.7% | 9.4% | 5.9% | 6.3% | 3.6% | 3.6% | 2.7% |
| Jun 2026 | 53.9% | 13.7% | 10.6% | 6.1% | 6.7% | 3.4% | 3.2% | 2.4% |
| Jul 2026 | 54.3% | 12.8% | 9.7% | 6.8% | 6.6% | 3.6% | 3.5% | 2.8% |
| Aug 2026 | 52% | 12.3% | 10.9% | 8.5% | 6.3% | 4.3% | 3.2% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the iRobot and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of iRobot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, iRobot’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 3.3% to 2.5%, and its estimated monthly branded searches moved from 3.3K to 2.7K.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 13.9% to 12.3%, and its estimated monthly branded searches moved from 13.9K to 13.1K.
How did search popularity change for New Zealand vacuum cleaner brands in August 2026?
1 change
Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using iRobot’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iRobot
20 branded search terms
- irobot
- irobot co nz
- irobot near me
- irobot nz
- irobot online
- irobot robot vacuum
- irobot roomba
- irobot roomba j7
- irobot roomba nz
- irobot roomba robot mop
- irobot roomba vacuum
- irobot roomba vacuum cleaner
- irobot vacuum
- robot roomba
- roomba
- roomba 692
- roomba i7
- roomba j7
- roomba robot hoover
- roomba vacuum
Miele
36 branded search terms
- miele
- miele appliances
- miele blizzard cx1
- miele boost cx1
- miele c1
- miele c3
- miele c3 cat & dog
- miele cat and dog
- miele co nz
- miele compact c2
- miele complete c3
- miele complete c3 cat & dog
- miele cooktop
- miele cx1
- miele cx1 cat and dog
- miele dishdrawer
- miele dishwasher
- miele dryer
- miele freestanding oven
- miele fridge
- miele induction oven
- miele integrated dishwasher
- miele m1
- miele microwave oven
- miele near me
- miele nz
- miele online
- miele outlet
- miele oven
- miele rangehood
- miele robot vacuum
- miele stick vacuum
- miele triflex hx1
- miele vacuum
- miele wall oven
- miele washing machine
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