Dyson vs Miele:Which is more popular by branded search in New Zealand?
In August 2026, Dyson had more branded searches than Miele among vacuum cleaner brands in New Zealand. Dyson was estimated to have 55.6K branded searches compared to Miele’s 13.1K, and held a 52% Share of Search versus Miele’s 12.3%.
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Which is more popular in search, Dyson or Miele?
Compare the vacuum and robot vacuum brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Miele | BISSELL | Shark | Electrolux | Dreame | Roborock | iRobot |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 13.9% | 9.7% | 5% | 6.2% | 1.8% | 3% | 3.3% |
| Nov 2025 | 64.4% | 10.5% | 7.5% | 4.7% | 4.4% | 2.2% | 3.7% | 2.5% |
| Dec 2025 | 60.7% | 10.1% | 8.4% | 5.6% | 5.1% | 2.5% | 3.5% | 4.2% |
| Jan 2026 | 54.6% | 12.8% | 10.6% | 6.1% | 7% | 2.6% | 3.4% | 2.9% |
| Feb 2026 | 55.1% | 12.9% | 10.6% | 5.7% | 6.5% | 2.6% | 3.6% | 2.9% |
| Mar 2026 | 55.4% | 13.7% | 10% | 5.3% | 6.4% | 2.9% | 3.6% | 2.7% |
| Apr 2026 | 55.5% | 13.4% | 9.2% | 5.2% | 6.7% | 3.2% | 4% | 2.8% |
| May 2026 | 54.9% | 13.7% | 9.4% | 5.9% | 6.3% | 3.6% | 3.6% | 2.7% |
| Jun 2026 | 53.9% | 13.7% | 10.6% | 6.1% | 6.7% | 3.4% | 3.2% | 2.4% |
| Jul 2026 | 54.3% | 12.8% | 9.7% | 6.8% | 6.6% | 3.6% | 3.5% | 2.8% |
| Aug 2026 | 52% | 12.3% | 10.9% | 8.5% | 6.3% | 4.3% | 3.2% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Dyson and Miele comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Miele in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 57.2% to 52%, and its estimated monthly branded searches moved from 57K to 55.6K.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 13.9% to 12.3%, and its estimated monthly branded searches moved from 13.9K to 13.1K.
How did search popularity change for New Zealand vacuum cleaner brands in August 2026?
1 change
In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dyson
26 branded search terms
- dyson
- dyson 8
- dyson air cleaner
- dyson air filter
- dyson air wrap
- dyson airwrap
- dyson co nz
- dyson cool fan
- dyson curling wand
- dyson fan
- dyson hair dryer
- dyson hair styler
- dyson hot cool fan
- dyson near me
- dyson nz
- dyson online
- dyson purifier
- dyson robot vacuum
- dyson stick vacuum
- dyson straightener
- dyson supersonic
- dyson v10
- dyson v11
- dyson v15 detect
- dyson vacuum
- dyson vacuum cleaner
Miele
36 branded search terms
- miele
- miele appliances
- miele blizzard cx1
- miele boost cx1
- miele c1
- miele c3
- miele c3 cat & dog
- miele cat and dog
- miele co nz
- miele compact c2
- miele complete c3
- miele complete c3 cat & dog
- miele cooktop
- miele cx1
- miele cx1 cat and dog
- miele dishdrawer
- miele dishwasher
- miele dryer
- miele freestanding oven
- miele fridge
- miele induction oven
- miele integrated dishwasher
- miele m1
- miele microwave oven
- miele near me
- miele nz
- miele online
- miele outlet
- miele oven
- miele rangehood
- miele robot vacuum
- miele stick vacuum
- miele triflex hx1
- miele vacuum
- miele wall oven
- miele washing machine
Put your own brand in this comparison
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