Brandwave

Vacuum cleaner brands in New Zealand:Which brands are most popular in search?

In August 2026, Dyson was the most searched among vacuum cleaner brands in New Zealand, with an estimated 55.6K branded searches and 52% estimated Share of Search within this set.

Share of Search, August 2026
  1. Dyson52%
  2. Miele12.3%
  3. BISSELL10.9%
  4. Shark8.5%
  5. Electrolux6.3%
  6. Dreame4.3%
  7. Roborock3.2%
  8. iRobot2.5%

Follow vacuum cleaner brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the vacuum and robot vacuum brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among vacuum cleaner brands in New Zealand, by month

Share of Search by month for Dyson, Miele, BISSELL, Shark, Electrolux, Dreame, Roborock, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMieleBISSELLSharkElectroluxDreameRoborockiRobot
Oct 202557.2%13.9%9.7%5%6.2%1.8%3%3.3%
Nov 202564.4%10.5%7.5%4.7%4.4%2.2%3.7%2.5%
Dec 202560.7%10.1%8.4%5.6%5.1%2.5%3.5%4.2%
Jan 202654.6%12.8%10.6%6.1%7%2.6%3.4%2.9%
Feb 202655.1%12.9%10.6%5.7%6.5%2.6%3.6%2.9%
Mar 202655.4%13.7%10%5.3%6.4%2.9%3.6%2.7%
Apr 202655.5%13.4%9.2%5.2%6.7%3.2%4%2.8%
May 202654.9%13.7%9.4%5.9%6.3%3.6%3.6%2.7%
Jun 202653.9%13.7%10.6%6.1%6.7%3.4%3.2%2.4%
Jul 202654.3%12.8%9.7%6.8%6.6%3.6%3.5%2.8%
Aug 202652%12.3%10.9%8.5%6.3%4.3%3.2%2.5%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Dyson

    52%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -2.2 points

  2. 2.Miele

    12.3%

    held 2nd · 13.1K estimated branded searches · -6.6% vs prior month · -0.5 points

  3. 3.BISSELL

    10.9%

    held 3rd · 11.6K estimated branded searches · +8.1% vs prior month · +1.1 points

  4. 4.Shark

    8.5%

    held 4th · 9.1K estimated branded searches · +21.8% vs prior month · +1.7 points

  5. 5.Electrolux

    6.3%

    held 5th · 6.7K estimated branded searches · -8.3% vs prior month · -0.4 points

  6. 6.Dreame

    4.3%

    held 6th · 4.6K estimated branded searches · +16% vs prior month · +0.7 points

  7. 7.Roborock

    3.2%

    held 7th · 3.4K estimated branded searches · -10% vs prior month · -0.2 points

  8. 8.iRobot

    2.5%

    held 8th · 2.7K estimated branded searches · -11.9% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among vacuum cleaner brands in New Zealand?

In August 2026, Dyson was the most searched among vacuum cleaner brands in New Zealand, with an estimated 55.6K branded searches and 52% estimated Share of Search within this set. Miele is in 2nd place, 39.8 percentage points behind at 12.3% Share of Search.

New Zealand vacuum cleaner brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson57.2% → 52%64.4%Nov 202552%Aug 20261st
Miele13.9% → 12.3%13.9%Oct 202510.1%Dec 20252nd
BISSELL9.7% → 10.9%10.9%Aug 20267.5%Nov 20253rd
Shark5% → 8.5%8.5%Aug 20264.7%Nov 20255th → 4th
Electrolux6.2% → 6.3%7%Jan 20264.4%Nov 20254th → 5th
Dreame1.8% → 4.3%4.3%Aug 20261.8%Oct 20258th → 6th
Roborock3% → 3.2%4%Apr 20263%Oct 20257th
iRobot3.3% → 2.5%4.2%Dec 20252.4%Jun 20266th → 8th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands in New Zealand decreased from 57.2% to 52%.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands in New Zealand decreased from 13.9% to 12.3%.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands in New Zealand increased from 9.7% to 10.9%.
  • Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands in New Zealand increased from 5% to 8.5%.
  • Across the 11 months ending August 2026, Dreame’s estimated Share of Search among vacuum cleaner brands in New Zealand increased from 1.8% to 4.3%.
  • Across the 11 months ending August 2026, iRobot’s estimated Share of Search among vacuum cleaner brands in New Zealand decreased from 3.3% to 2.5%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 64.4% in November 2025 and was lowest at 52% in August 2026.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 13.9% in October 2025 and was lowest at 10.1% in December 2025.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 10.9% in August 2026 and was lowest at 7.5% in November 2025.
  • Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 8.5% in August 2026 and was lowest at 4.7% in November 2025.
  • Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 7% in January 2026 and was lowest at 4.4% in November 2025.
  • Across the 11 months ending August 2026, Roborock’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 4% in April 2026 and was lowest at 3% in October 2025.
  • Across the 11 months ending August 2026, iRobot’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 4.2% in December 2025 and was lowest at 2.4% in June 2026.
  • Across the 11 months ending August 2026, Shark rose from 5th to 4th among vacuum cleaner brands in New Zealand.
  • Across the 11 months ending August 2026, Electrolux fell from 4th to 5th among vacuum cleaner brands in New Zealand.
  • Across the 11 months ending August 2026, Dreame rose from 8th to 6th among vacuum cleaner brands in New Zealand.
  • Across the 11 months ending August 2026, iRobot fell from 6th to 8th among vacuum cleaner brands in New Zealand.
  • Across the 11 months ending August 2026, Roborock held steady: its estimated Share of Search among vacuum cleaner brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

  1. In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.

  2. In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.

  3. In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.

  4. In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.

  5. Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.

  6. Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record