Brandwave

How popular isiRobot in search?

In August 2026, there were an estimated 2.7K branded searches for iRobot in New Zealand which is down 18.1% over the last 11 months. iRobot holds 7.6% estimated Share of Search among New Zealand robot vacuum brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Eufy62.4%
  2. Dreame13%
  3. Roborock9.8%
  4. iRobot7.6%
  5. Ecovacs7.2%
iRobot website (opens in a new tab)

Follow iRobot and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which robot vacuum brands compete with iRobot?

iRobot against robot vacuum brands in New Zealand, by month

Share of Search by month for Eufy, Dreame, Roborock, iRobot, Ecovacs. The figures are in the table below the chart.

View monthly share of search table
MonthEufyDreameRoborockiRobotEcovacs
Oct 202563.5%6.4%10.9%11.9%7.4%
Nov 202558.8%9.1%15.1%10.2%6.8%
Dec 202558.3%8.7%12%14.5%6.5%
Jan 202663.7%8.5%11.3%9.5%7%
Feb 202663.6%8.7%12%9.6%6.1%
Mar 202663.8%9%11.1%8.5%7.6%
Apr 202663.7%9%11.5%8%7.8%
May 202663.6%11%10.8%8.2%6.5%
Jun 202665.6%10.2%9.7%7.2%7.3%
Jul 202663%11.1%10.7%8.5%6.7%
Aug 202662.4%13%9.8%7.6%7.2%
Sep 2026—————

  1. 1.Eufy

    62.4%

    held 1st · 21.9K estimated branded searches · -2.3% vs prior month · -0.6 points

  2. 2.Dreame

    13%

    held 2nd · 4.6K estimated branded searches · +16% vs prior month · +1.9 points

  3. 3.Roborock

    9.8%

    held 3rd · 3.4K estimated branded searches · -10% vs prior month · -0.9 points

  4. 4.iRobot

    7.6%

    held 4th · 2.7K estimated branded searches · -11.9% vs prior month · -0.9 points

  5. 5.Ecovacs

    7.2%

    held 5th · 2.5K estimated branded searches · +6.3% vs prior month · +0.5 points

Compare search popularity between iRobot and its closest rivals

How has branded search demand for iRobot changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for iRobot in New Zealand fell from 3.3K to 2.7K.
  • Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands in New Zealand decreased from 11.9% to 7.6%.
  • Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands in New Zealand peaked at 14.5% in December 2025 and was lowest at 7.2% in June 2026.
  • Across the 11 months ending August 2026, iRobot fell from 2nd to 4th among robot vacuum brands in New Zealand.

How did search popularity change for New Zealand robot vacuum brands in August 2026?

  1. In August 2026, Dreame gained estimated Share of Search among robot vacuum brands in New Zealand, from 11.1% to 13%.

  2. In August 2026, Ecovacs gained estimated Share of Search among robot vacuum brands in New Zealand, from 6.7% to 7.2%.

  3. In August 2026, Roborock lost estimated Share of Search among robot vacuum brands in New Zealand, from 10.7% to 9.8%.

  4. In August 2026, iRobot lost estimated Share of Search among robot vacuum brands in New Zealand, from 8.5% to 7.6%.

  5. In August 2026, Eufy lost estimated Share of Search among robot vacuum brands in New Zealand, from 63% to 62.4%.

Which vacuum cleaner brands compete with iRobot?

iRobot against vacuum cleaner brands in New Zealand, by month

Share of Search by month for Dyson, Miele, BISSELL, Shark, Electrolux, Dreame, Roborock, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMieleBISSELLSharkElectroluxDreameRoborockiRobot
Oct 202557.2%13.9%9.7%5%6.2%1.8%3%3.3%
Nov 202564.4%10.5%7.5%4.7%4.4%2.2%3.7%2.5%
Dec 202560.7%10.1%8.4%5.6%5.1%2.5%3.5%4.2%
Jan 202654.6%12.8%10.6%6.1%7%2.6%3.4%2.9%
Feb 202655.1%12.9%10.6%5.7%6.5%2.6%3.6%2.9%
Mar 202655.4%13.7%10%5.3%6.4%2.9%3.6%2.7%
Apr 202655.5%13.4%9.2%5.2%6.7%3.2%4%2.8%
May 202654.9%13.7%9.4%5.9%6.3%3.6%3.6%2.7%
Jun 202653.9%13.7%10.6%6.1%6.7%3.4%3.2%2.4%
Jul 202654.3%12.8%9.7%6.8%6.6%3.6%3.5%2.8%
Aug 202652%12.3%10.9%8.5%6.3%4.3%3.2%2.5%
Sep 2026————————

  1. 1.Dyson

    52%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -2.2 points

  2. 2.Miele

    12.3%

    held 2nd · 13.1K estimated branded searches · -6.6% vs prior month · -0.5 points

  3. 3.BISSELL

    10.9%

    held 3rd · 11.6K estimated branded searches · +8.1% vs prior month · +1.1 points

  4. 4.Shark

    8.5%

    held 4th · 9.1K estimated branded searches · +21.8% vs prior month · +1.7 points

  5. 5.Electrolux

    6.3%

    held 5th · 6.7K estimated branded searches · -8.3% vs prior month · -0.4 points

  6. 6.Dreame

    4.3%

    held 6th · 4.6K estimated branded searches · +16% vs prior month · +0.7 points

  7. 7.Roborock

    3.2%

    held 7th · 3.4K estimated branded searches · -10% vs prior month · -0.2 points

  8. 8.iRobot

    2.5%

    held 8th · 2.7K estimated branded searches · -11.9% vs prior month · -0.3 points

Compare search popularity between iRobot and its closest rivals

How has branded search demand for iRobot changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, iRobot’s estimated Share of Search among vacuum cleaner brands in New Zealand decreased from 3.3% to 2.5%.
  • Across the 11 months ending August 2026, iRobot’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 4.2% in December 2025 and was lowest at 2.4% in June 2026.
  • Across the 11 months ending August 2026, iRobot fell from 6th to 8th among vacuum cleaner brands in New Zealand.

How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

  1. In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.

  2. In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.

  3. In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.

  4. In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.

  5. Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.

  6. Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.

How is iRobot measured?

Brandwave collects information about searches that people make online using iRobot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • irobot
  • irobot co nz
  • irobot near me
  • irobot nz
  • irobot online
  • irobot robot vacuum
  • irobot roomba
  • irobot roomba j7
  • irobot roomba nz
  • irobot roomba robot mop
  • irobot roomba vacuum
  • irobot roomba vacuum cleaner
  • irobot vacuum
  • robot roomba
  • roomba
  • roomba 692
  • roomba i7
  • roomba j7
  • roomba robot hoover
  • roomba vacuum

Do you work for iRobot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is iRobot your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record