Ecovacs vs iRobot:Which is more popular by branded search in New Zealand?
In August 2026, Ecovacs and iRobot were level on Share of Search among robot vacuum brands in New Zealand, with an estimated 2.5K versus 2.7K branded searches, at 7.2% and 7.6% estimated Share of Search.
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Which is more popular in search, Ecovacs or iRobot?
Compare the robot vacuum and mop brands New Zealand homes run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iRobot, Ecovacs. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | Dreame | Roborock | iRobot | Ecovacs |
|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 6.4% | 10.9% | 11.9% | 7.4% |
| Nov 2025 | 58.8% | 9.1% | 15.1% | 10.2% | 6.8% |
| Dec 2025 | 58.3% | 8.7% | 12% | 14.5% | 6.5% |
| Jan 2026 | 63.7% | 8.5% | 11.3% | 9.5% | 7% |
| Feb 2026 | 63.6% | 8.7% | 12% | 9.6% | 6.1% |
| Mar 2026 | 63.8% | 9% | 11.1% | 8.5% | 7.6% |
| Apr 2026 | 63.7% | 9% | 11.5% | 8% | 7.8% |
| May 2026 | 63.6% | 11% | 10.8% | 8.2% | 6.5% |
| Jun 2026 | 65.6% | 10.2% | 9.7% | 7.2% | 7.3% |
| Jul 2026 | 63% | 11.1% | 10.7% | 8.5% | 6.7% |
| Aug 2026 | 62.4% | 13% | 9.8% | 7.6% | 7.2% |
| Sep 2026 | — | — | — | — | — |
How has the Ecovacs and iRobot comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Ecovacs took it in June 2026, iRobot took it in July 2026.
- Across the 11 months ending August 2026, Ecovacs’ estimated Share of Search among robot vacuum brands in New Zealand moved from 7.4% to 7.2%, and its estimated monthly branded searches moved from 2K to 2.5K.
- Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands in New Zealand moved from 11.9% to 7.6%, and its estimated monthly branded searches moved from 3.3K to 2.7K.
How did search popularity change for New Zealand robot vacuum brands in August 2026?
2 changes
In August 2026, Ecovacs gained estimated Share of Search among robot vacuum brands in New Zealand, from 6.7% to 7.2%.
In August 2026, iRobot lost estimated Share of Search among robot vacuum brands in New Zealand, from 8.5% to 7.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Ecovacs’ and iRobot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecovacs
18 branded search terms
- deebot
- deebot robot vacuum
- deebot vacuum
- ecovac deebot
- ecovac deebot cleaning solution
- ecovacs
- ecovacs cleaning solution
- ecovacs com
- ecovacs deebot
- ecovacs deebot nz
- ecovacs near me
- ecovacs nz
- ecovacs online
- ecovacs robot
- ecovacs robot vacuum
- ecovacs vacuum
- ecovacs winbot
- ecovacs window cleaner
iRobot
20 branded search terms
- irobot
- irobot co nz
- irobot near me
- irobot nz
- irobot online
- irobot robot vacuum
- irobot roomba
- irobot roomba j7
- irobot roomba nz
- irobot roomba robot mop
- irobot roomba vacuum
- irobot roomba vacuum cleaner
- irobot vacuum
- robot roomba
- roomba
- roomba 692
- roomba i7
- roomba j7
- roomba robot hoover
- roomba vacuum
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.