Brandwave

How popular isRoborock?

In September 2026, people searched for Roborock by name about 2,690 times in New Zealand, a 78.1% increase from the previous year. These searches made up 12.5% of all New Zealand robot vacuum brand searches, placing Roborock fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about robot vacuum brands, Roborock appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Roborock is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. EufyShare of searches 44.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. iRobotShare of searches 18.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. EcovacsShare of searches 17.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. RoborockShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. DreameShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top robot vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Roborock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Roborock is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roborock1st
  2. Dreame2nd
  3. Eufy3rd
  4. Ecovacs4th
  5. iRobot5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iRobot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreame3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about robot vacuum brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which robot vacuum brands compete with Roborock?

Roborock against robot vacuum brands in New Zealand, by month

Share of searches by month for Eufy, iRobot, Ecovacs, Roborock, Dreame. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyiRobotEcovacsRoborockDreame
Oct 202546%21.9%14.6%10.9%6.6%
Nov 202541.9%19.3%13.3%17.2%8.3%
Dec 202538.7%28.1%11.7%13.4%8%
Jan 202645.9%19%14.1%12.9%8.1%
Feb 202651.3%17.8%11.5%11.3%8.2%
Mar 202646.3%18%15.9%10.7%9.1%
Apr 202644.4%17.1%17.6%12.3%8.7%
May 202643.6%18.5%14.5%12.3%11.1%
Jun 202644.6%16.6%16.5%13%9.3%
Jul 202643%19.3%15.1%14.1%8.4%
Aug 202642.8%17.1%16.4%12.4%11.2%
Sep 202644.4%18.6%17.1%12.5%7.4%

  1. 1.Eufy

    44.4%

    Held 1st. 6.8K estimated branded searches, +21.4% vs prior month. Share +1.5 points.

  2. 2.iRobot

    18.6%

    Held 2nd. 2.8K estimated branded searches, +27.4% vs prior month. Share +1.5 points.

  3. 3.Ecovacs

    17.1%

    Held 3rd. 2.6K estimated branded searches, +22% vs prior month. Share +0.7 points.

  4. 4.Roborock

    12.5%

    Held 4th. 1.9K estimated branded searches, +18% vs prior month. Share +0.1 points.

  5. 5.Dreame

    7.4%

    Held 5th. 1.1K estimated branded searches, -22.6% vs prior month. Share -3.8 points.

Compare popularity between Roborock and its closest rivals

Every comparison with Roborock

10 comparisons

How has branded search demand for Roborock changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Roborock in New Zealand rose from 1.5K to 2.7K.
  • Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in New Zealand increased from 10.9% to 12.5%.
  • Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in New Zealand peaked at 17.2% in November 2025 and was lowest at 10.7% in March 2026.

How did search popularity change for New Zealand robot vacuum brands in September 2026?

5 changes

  1. In September 2026, Eufy gained share of searches among robot vacuum brands in New Zealand, from 42.8% to 44.4%.

  2. In September 2026, iRobot gained share of searches among robot vacuum brands in New Zealand, from 17.1% to 18.6%.

  3. In September 2026, Ecovacs gained share of searches among robot vacuum brands in New Zealand, from 16.4% to 17.1%.

  4. In September 2026, Dreame lost share of searches among robot vacuum brands in New Zealand, from 11.2% to 7.4%.

  5. Estimated monthly branded searches for Roborock in New Zealand rose 45% over 12 measured months, from 1.3K to 1.9K in September 2026.

How are Roborock’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Roborock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • roborock
  • roborock robot mop
  • roborock robot vacuum
  • roborock stick vacuum
  • roborock vacuum

Do you work for Roborock? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Roborock compete?

Roborock is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands7th of 93.3%Show ranking
Robot vacuum brands4th of 512.5%Shown above
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Is Roborock your brand?

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