Electrolux vs Roborock:Which is more popular by branded search in New Zealand?
In August 2026, Electrolux had more branded searches than Roborock among vacuum cleaner brands in New Zealand. Electrolux was estimated to have 6.7K branded searches compared to Roborock’s 3.4K, and held a 6.3% Share of Search versus Roborock’s 3.2%.
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Which is more popular in search, Electrolux or Roborock?
Compare the vacuum and robot vacuum brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electrolux, Roborock. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Miele | BISSELL | Shark | Electrolux | Dreame | Roborock | iRobot |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 13.9% | 9.7% | 5% | 6.2% | 1.8% | 3% | 3.3% |
| Nov 2025 | 64.4% | 10.5% | 7.5% | 4.7% | 4.4% | 2.2% | 3.7% | 2.5% |
| Dec 2025 | 60.7% | 10.1% | 8.4% | 5.6% | 5.1% | 2.5% | 3.5% | 4.2% |
| Jan 2026 | 54.6% | 12.8% | 10.6% | 6.1% | 7% | 2.6% | 3.4% | 2.9% |
| Feb 2026 | 55.1% | 12.9% | 10.6% | 5.7% | 6.5% | 2.6% | 3.6% | 2.9% |
| Mar 2026 | 55.4% | 13.7% | 10% | 5.3% | 6.4% | 2.9% | 3.6% | 2.7% |
| Apr 2026 | 55.5% | 13.4% | 9.2% | 5.2% | 6.7% | 3.2% | 4% | 2.8% |
| May 2026 | 54.9% | 13.7% | 9.4% | 5.9% | 6.3% | 3.6% | 3.6% | 2.7% |
| Jun 2026 | 53.9% | 13.7% | 10.6% | 6.1% | 6.7% | 3.4% | 3.2% | 2.4% |
| Jul 2026 | 54.3% | 12.8% | 9.7% | 6.8% | 6.6% | 3.6% | 3.5% | 2.8% |
| Aug 2026 | 52% | 12.3% | 10.9% | 8.5% | 6.3% | 4.3% | 3.2% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Electrolux and Roborock comparison changed over the last 12 months?
3 findings
- Electrolux was ahead of Roborock in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 6.2% to 6.3%, and its estimated monthly branded searches moved from 6.2K to 6.7K.
- Across the 11 months ending August 2026, Roborock’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 3% to 3.2%, and its estimated monthly branded searches moved from 3K to 3.4K.
How did search popularity change for New Zealand vacuum cleaner brands in August 2026?
1 change
Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Electrolux’s and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
32 branded search terms
- 8kg electrolux washing machine
- double electrolux oven
- e40 electrolux washing machine
- electrolux
- electrolux 9kg washing machine
- electrolux appliances
- electrolux co nz
- electrolux cooktop
- electrolux dishwasher
- electrolux dryer
- electrolux ergorapido
- electrolux ewf12753
- electrolux fridge
- electrolux induction
- electrolux micro oven
- electrolux nz
- electrolux online
- electrolux oven
- electrolux powerforce
- electrolux rangehood
- electrolux robot vacuum
- electrolux silent performer
- electrolux stick vacuum
- electrolux top loader
- electrolux ultimate care 300
- electrolux ultimate care 500
- electrolux ultimate care 700
- electrolux ultrasilencer
- electrolux vacuum
- electrolux wall oven
- electrolux washing
- s bag electrolux
Roborock
17 branded search terms
- roborock
- roborock near me
- roborock new zealand
- roborock nz
- roborock online
- roborock q10
- roborock q5
- roborock q7
- roborock robot mop
- roborock robot vacuum
- roborock s6
- roborock s7
- roborock s8
- roborock s8 maxv ultra
- roborock s8 pro ultra
- roborock stick vacuum
- roborock vacuum
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