Brandwave

How popular isElectrolux in search?

In August 2026, there were an estimated 6.7K branded searches for Electrolux in New Zealand which is up 8.6% over the last 11 months. Electrolux holds 4.1% estimated Share of Search among New Zealand home appliance brands and is ranked 9th of 10 competitors for search popularity.

Share of Search, August 2026
  1. Fisher & Paykel31.1%
  2. Smeg13.6%
  3. Samsung12.8%
  4. Haier8.8%
  5. Miele7.9%
  6. Bosch7.8%
  7. LG7.7%
  8. Westinghouse4.2%
  9. Electrolux4.1%
  10. Beko1.9%
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Which home appliance brands compete with Electrolux?

Electrolux against home appliance brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Smeg, Samsung, Haier, Miele, Bosch, LG, Westinghouse, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSmegSamsungHaierMieleBoschLGWestinghouseElectroluxBeko
Oct 202533.9%7.5%12.5%10%9.8%8.6%6.9%4.5%4.4%2.1%
Nov 202535.1%7%13%9.5%10.4%7.8%6.7%4.1%4.4%2.1%
Dec 202532.8%7.4%14.1%9.8%9.8%7.9%7.1%4.2%4.9%2%
Jan 202633.6%6.7%13.3%10.2%9%8.1%7.6%4.4%4.9%2.3%
Feb 202635.3%6.1%12.7%9.7%8.6%8.4%8.6%4.1%4.3%2.2%
Mar 202635%5.6%12.5%8.9%8.9%8.4%10.1%4.3%4.1%2.1%
Apr 202633.3%6.1%13.6%9.8%9.1%8.5%8.5%4.5%4.6%2.1%
May 202635.2%5.5%12.9%9%9%9.3%8.6%4.1%4.1%2.1%
Jun 202635.5%5.9%13.6%8.9%8.5%8.5%8.9%3.9%4.2%2%
Jul 202632.9%10.9%12.2%8.7%8.2%8.9%7.9%4.1%4.3%2%
Aug 202631.1%13.6%12.8%8.8%7.9%7.8%7.7%4.2%4.1%1.9%
Sep 2026——————————

  1. 1.Fisher & Paykel

    31.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -1.8 points

  2. 2.Smeg

    13.6%

    moved from 3rd to 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +2.7 points

  3. 3.Samsung

    12.8%

    moved from 2nd to 3rd · 21.2K estimated branded searches · +0.76% vs prior month · +0.6 points

  4. 4.Haier

    8.8%

    moved from 5th to 4th · 14.5K estimated branded searches · -2.2% vs prior month · +0.1 points

  5. 5.Miele

    7.9%

    moved from 6th to 5th · 13.1K estimated branded searches · -6.6% vs prior month · -0.2 points

  6. 6.Bosch

    7.8%

    moved from 4th to 6th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  7. 7.LG

    7.7%

    held 7th · 12.8K estimated branded searches · -5.9% vs prior month · -0.2 points

  8. 8.Westinghouse

    4.2%

    moved from 9th to 8th · 7K estimated branded searches · +0.14% vs prior month · +0.2 points

  9. 9.Electrolux

    4.1%

    moved from 8th to 9th · 6.7K estimated branded searches · -8.3% vs prior month · -0.2 points

  10. 10.Beko

    1.9%

    held 10th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between Electrolux and its closest rivals

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Electrolux in New Zealand rose from 6.2K to 6.7K.
  • Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among home appliance brands in New Zealand held steady, from 4.4% to 4.1%.

How did search popularity change for New Zealand home appliance brands in August 2026?

  1. In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.

  2. In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.

  3. In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.

  4. In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.

  5. Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.

  6. In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

Which oven and cooktop brands compete with Electrolux?

Electrolux against oven and cooktop brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Smeg, Miele, Bosch, Westinghouse, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSmegMieleBoschWestinghouseElectrolux
Oct 202549.4%10.9%14.3%12.5%6.5%6.3%
Nov 202551%10.2%15.2%11.3%5.9%6.3%
Dec 202549%11%14.6%11.8%6.3%7.3%
Jan 202650.4%10%13.5%12.2%6.6%7.4%
Feb 202652.9%9.1%12.9%12.5%6.2%6.5%
Mar 202652.8%8.5%13.4%12.6%6.5%6.2%
Apr 202650.5%9.3%13.7%12.8%6.7%6.9%
May 202652.3%8.2%13.3%13.8%6.1%6.2%
Jun 202653.4%8.9%12.8%12.8%5.9%6.3%
Jul 202647.6%15.7%11.8%12.9%5.9%6.1%
Aug 202645.3%19.8%11.5%11.4%6.1%5.9%
Sep 2026——————

  1. 1.Fisher & Paykel

    45.3%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -2.3 points

  2. 2.Smeg

    19.8%

    held 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +4 points

  3. 3.Miele

    11.5%

    moved from 4th to 3rd · 13.1K estimated branded searches · -6.6% vs prior month · -0.3 points

  4. 4.Bosch

    11.4%

    moved from 3rd to 4th · 12.9K estimated branded searches · -15.5% vs prior month · -1.5 points

  5. 5.Westinghouse

    6.1%

    moved from 6th to 5th · 7K estimated branded searches · +0.14% vs prior month · +0.3 points

  6. 6.Electrolux

    5.9%

    moved from 5th to 6th · 6.7K estimated branded searches · -8.3% vs prior month · -0.3 points

Compare search popularity between Electrolux and its closest rivals

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 7.4% in January 2026 and was lowest at 5.9% in August 2026.

How did search popularity change for New Zealand oven and cooktop brands in August 2026?

  1. In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.

  2. In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%.

  3. In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%.

  4. Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.

  5. In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand.

  6. In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand.

Which vacuum cleaner brands compete with Electrolux?

Electrolux against vacuum cleaner brands in New Zealand, by month

Share of Search by month for Dyson, Miele, BISSELL, Shark, Electrolux, Dreame, Roborock, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMieleBISSELLSharkElectroluxDreameRoborockiRobot
Oct 202557.2%13.9%9.7%5%6.2%1.8%3%3.3%
Nov 202564.4%10.5%7.5%4.7%4.4%2.2%3.7%2.5%
Dec 202560.7%10.1%8.4%5.6%5.1%2.5%3.5%4.2%
Jan 202654.6%12.8%10.6%6.1%7%2.6%3.4%2.9%
Feb 202655.1%12.9%10.6%5.7%6.5%2.6%3.6%2.9%
Mar 202655.4%13.7%10%5.3%6.4%2.9%3.6%2.7%
Apr 202655.5%13.4%9.2%5.2%6.7%3.2%4%2.8%
May 202654.9%13.7%9.4%5.9%6.3%3.6%3.6%2.7%
Jun 202653.9%13.7%10.6%6.1%6.7%3.4%3.2%2.4%
Jul 202654.3%12.8%9.7%6.8%6.6%3.6%3.5%2.8%
Aug 202652%12.3%10.9%8.5%6.3%4.3%3.2%2.5%
Sep 2026————————

  1. 1.Dyson

    52%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -2.2 points

  2. 2.Miele

    12.3%

    held 2nd · 13.1K estimated branded searches · -6.6% vs prior month · -0.5 points

  3. 3.BISSELL

    10.9%

    held 3rd · 11.6K estimated branded searches · +8.1% vs prior month · +1.1 points

  4. 4.Shark

    8.5%

    held 4th · 9.1K estimated branded searches · +21.8% vs prior month · +1.7 points

  5. 5.Electrolux

    6.3%

    held 5th · 6.7K estimated branded searches · -8.3% vs prior month · -0.4 points

  6. 6.Dreame

    4.3%

    held 6th · 4.6K estimated branded searches · +16% vs prior month · +0.7 points

  7. 7.Roborock

    3.2%

    held 7th · 3.4K estimated branded searches · -10% vs prior month · -0.2 points

  8. 8.iRobot

    2.5%

    held 8th · 2.7K estimated branded searches · -11.9% vs prior month · -0.3 points

Compare search popularity between Electrolux and its closest rivals

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 7% in January 2026 and was lowest at 4.4% in November 2025.
  • Across the 11 months ending August 2026, Electrolux fell from 4th to 5th among vacuum cleaner brands in New Zealand.

How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

  1. In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.

  2. In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.

  3. In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.

  4. In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.

  5. Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.

  6. Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.

Which washing machine brands compete with Electrolux?

Electrolux against washing machine brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, Bosch, LG, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierBoschLGElectrolux
Oct 202544.5%16.4%13.1%11.2%9%5.7%
Nov 202546%17%12.4%10.2%8.7%5.7%
Dec 202542.8%18.4%12.8%10.3%9.3%6.4%
Jan 202643.2%17.1%13.1%10.5%9.8%6.3%
Feb 202644.7%16.1%12.3%10.6%10.9%5.5%
Mar 202644.3%15.8%11.2%10.6%12.8%5.2%
Apr 202642.6%17.3%12.6%10.8%10.8%5.9%
May 202644.5%16.3%11.4%11.7%10.9%5.2%
Jun 202644.6%17%11.2%10.7%11.2%5.2%
Jul 202644%16.4%11.6%11.9%10.5%5.7%
Aug 202643.1%17.7%12.2%10.8%10.7%5.6%
Sep 2026——————

  1. 1.Fisher & Paykel

    43.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -0.9 points

  2. 2.Samsung

    17.7%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.4 points

  3. 3.Haier

    12.2%

    moved from 4th to 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.6 points

  4. 4.Bosch

    10.8%

    moved from 3rd to 4th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  5. 5.LG

    10.7%

    held 5th · 12.8K estimated branded searches · -5.9% vs prior month · +0.1 points

  6. 6.Electrolux

    5.6%

    held 6th · 6.7K estimated branded searches · -8.3% vs prior month · -0.1 points

Compare search popularity between Electrolux and its closest rivals

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among washing machine brands in New Zealand peaked at 6.4% in December 2025 and was lowest at 5.2% in May 2026.

How did search popularity change for New Zealand washing machine brands in August 2026?

  1. In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.

  2. In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.

  3. In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.

  4. In August 2026, Fisher & Paykel lost estimated Share of Search among washing machine brands in New Zealand, from 44% to 43.1%.

  5. Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

32 branded search terms

  • 8kg electrolux washing machine
  • double electrolux oven
  • e40 electrolux washing machine
  • electrolux
  • electrolux 9kg washing machine
  • electrolux appliances
  • electrolux co nz
  • electrolux cooktop
  • electrolux dishwasher
  • electrolux dryer
  • electrolux ergorapido
  • electrolux ewf12753
  • electrolux fridge
  • electrolux induction
  • electrolux micro oven
  • electrolux nz
  • electrolux online
  • electrolux oven
  • electrolux powerforce
  • electrolux rangehood
  • electrolux robot vacuum
  • electrolux silent performer
  • electrolux stick vacuum
  • electrolux top loader
  • electrolux ultimate care 300
  • electrolux ultimate care 500
  • electrolux ultimate care 700
  • electrolux ultrasilencer
  • electrolux vacuum
  • electrolux wall oven
  • electrolux washing
  • s bag electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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