Freestanding oven brands in New Zealand:Which are most popular?
In September 2026, Fisher & Paykel was the most searched freestanding oven brand in New Zealand, accounting for 48.3% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Westinghouse showed up in every answer. Fisher & Paykel was recommended most often, coming first in three out of four responses that gave a list.
Fisher & PaykelShare of searches 48.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SmegShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
HaierShare of searches 13.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MieleShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ElectroluxShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Follow freestanding oven brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top freestanding oven brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Westinghouse appeared every time. Fisher & Paykel was recommended most often, coming first in three out of four answers that gave a list. Bosch was second, and Westinghouse was third. Haier, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
Bosch2nd
Westinghouse3rd- Smeg4th
Beko5th- Electrolux6th
- Haier–
- Miele–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freestanding oven brands
5 answers
Asked ChatGPT
“Which freestanding oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best freestanding oven brands in New Zealand?”
Asked ChatGPT
“What's the best freestanding oven brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“freestanding oven nz”
Searched Google, AI Overview
“best oven brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which freestanding oven brands do people search for most?
This chart shows how often people search Google for each freestanding oven brand by name. Each line represents a brand's share of searches for all eight freestanding oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Smeg, Haier, Miele, Electrolux, Westinghouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Haier | Miele | Electrolux | Westinghouse | Beko | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 10% | 15.3% | 7.7% | 6.8% | 4.2% | 1.7% | 0.55% |
| Nov 2025 | 55.9% | 10.1% | 12.6% | 9.7% | 6.6% | 3.6% | 1.2% | 0.32% |
| Dec 2025 | 54.8% | 9.9% | 13.9% | 7.6% | 8.3% | 3.5% | 1.5% | 0.38% |
| Jan 2026 | 54.4% | 8.4% | 15.2% | 7.8% | 8.6% | 3.5% | 1.7% | 0.46% |
| Feb 2026 | 57.7% | 7.4% | 13.3% | 8.6% | 7.5% | 3.7% | 1.5% | 0.31% |
| Mar 2026 | 60.7% | 7.5% | 11.6% | 8.4% | 6.2% | 3.9% | 1.3% | 0.34% |
| Apr 2026 | 55.5% | 8.2% | 14.7% | 8% | 7.5% | 4.3% | 1.4% | 0.38% |
| May 2026 | 58.3% | 7.5% | 13.1% | 8.9% | 6.4% | 3.8% | 1.6% | 0.34% |
| Jun 2026 | 57.1% | 8.8% | 13.1% | 8.2% | 7.1% | 3.7% | 1.6% | 0.33% |
| Jul 2026 | 53.5% | 18.3% | 11.7% | 5.6% | 5.6% | 3.7% | 1.3% | 0.33% |
| Aug 2026 | 49% | 23.1% | 11.8% | 5.7% | 5.2% | 3.8% | 1% | 0.28% |
| Sep 2026 | 48.3% | 19.1% | 13.3% | 6.9% | 6.4% | 4.6% | 1% | 0.41% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.3% | 20.1K | -18.8% | -0.8 points | |
| 2, held 2nd | 19.1% | 8K | -31.9% | -4 points | |
| 3, held 3rd | 13.3% | 5.5K | -7.4% | +1.5 points | |
| 4, held 4th | 6.9% | 2.9K | 0% | +1.2 points | |
| 5, held 5th | 6.4% | 2.7K | +1.9% | +1.2 points | |
| 6, held 6th | 4.6% | 1.9K | 0% | +0.8 points | |
| 7, held 7th | 1% | 430 | -17.3% | 0 points | |
| 8, held 8th | 0.41% | 170 | +21.4% | +0.1 points |
48.3%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -0.8 points.
2.
Smeg19.1%
Held 2nd. 8K estimated branded searches, -31.9% vs prior month. Share -4 points.
3.
Haier13.3%
Held 3rd. 5.5K estimated branded searches, -7.4% vs prior month. Share +1.5 points.
4.
Miele6.9%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.2 points.
6.4%
Held 5th. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.2 points.
4.6%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
7.
Beko1%
Held 7th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.
8.
Bosch0.41%
Held 8th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.
Which brand is most popular in search among freestanding oven brands in New Zealand?
8 brands
In September 2026, Fisher & Paykel was the most searched among freestanding oven brands in New Zealand, with an estimated 20.1K branded searches, 48.3% of all searches for the eight we track. Smeg is in 2nd place, 29.2 percentage points behind at 19.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fisher & Paykel | 53.8% → 48.3% | 60.7%Mar 2026 | 48.3%Sep 2026 | 1st |
| Smeg | 10% → 19.1% | 23.1%Aug 2026 | 7.4%Feb 2026 | 3rd → 2nd |
| Haier | 15.3% → 13.3% | 15.3%Oct 2025 | 11.6%Mar 2026 | 2nd → 3rd |
| Miele | 7.7% → 6.9% | 9.7%Nov 2025 | 5.6%Jul 2026 | 4th |
| Electrolux | 6.8% → 6.4% | 8.6%Jan 2026 | 5.2%Aug 2026 | 5th |
| Westinghouse | 4.2% → 4.6% | 4.6%Sep 2026 | 3.5%Jan 2026 | 6th |
| Beko | 1.7% → 1% | 1.7%Jan 2026 | 1%Aug 2026 | 7th |
| Bosch | 0.55% → 0.41% | 0.55%Oct 2025 | 0.28%Aug 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among freestanding oven brands in New Zealand decreased from 53.8% to 48.3%.
- Across the 12 months ending September 2026, Smeg’s share of searches among freestanding oven brands in New Zealand increased from 10% to 19.1%.
- Across the 12 months ending September 2026, Haier’s share of searches among freestanding oven brands in New Zealand decreased from 15.3% to 13.3%.
- Across the 12 months ending September 2026, Miele’s share of searches among freestanding oven brands in New Zealand decreased from 7.7% to 6.9%.
- Across the 12 months ending September 2026, Beko’s share of searches among freestanding oven brands in New Zealand decreased from 1.7% to 1%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among freestanding oven brands in New Zealand peaked at 60.7% in March 2026 and was lowest at 48.3% in September 2026.
- Across the 12 months ending September 2026, Smeg’s share of searches among freestanding oven brands in New Zealand peaked at 23.1% in August 2026 and was lowest at 7.4% in February 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among freestanding oven brands in New Zealand peaked at 15.3% in October 2025 and was lowest at 11.6% in March 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among freestanding oven brands in New Zealand peaked at 9.7% in November 2025 and was lowest at 5.6% in July 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among freestanding oven brands in New Zealand peaked at 8.6% in January 2026 and was lowest at 5.2% in August 2026.
- Across the 12 months ending September 2026, Westinghouse’s share of searches among freestanding oven brands in New Zealand peaked at 4.6% in September 2026 and was lowest at 3.5% in January 2026.
- Across the 12 months ending September 2026, Smeg rose from 3rd to 2nd among freestanding oven brands in New Zealand.
- Across the 12 months ending September 2026, Haier fell from 2nd to 3rd among freestanding oven brands in New Zealand.
- Across the 12 months ending September 2026, Electrolux, Westinghouse and Bosch held steady: their share of searches among freestanding oven brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand freestanding oven brands in September 2026?
8 changes
In September 2026, Haier gained share of searches among freestanding oven brands in New Zealand, from 11.8% to 13.3%.
In September 2026, Electrolux gained share of searches among freestanding oven brands in New Zealand, from 5.2% to 6.4%.
In September 2026, Miele gained share of searches among freestanding oven brands in New Zealand, from 5.7% to 6.9%.
In September 2026, Westinghouse gained share of searches among freestanding oven brands in New Zealand, from 3.8% to 4.6%.
In September 2026, Smeg lost share of searches among freestanding oven brands in New Zealand, from 23.1% to 19.1%.
In September 2026, Fisher & Paykel lost share of searches among freestanding oven brands in New Zealand, from 49% to 48.3%.
Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
Estimated monthly branded searches for Bosch in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
Compare popularity between leading brands
- Fisher & Paykel vs Smeg: compare popularity
- Fisher & Paykel vs Haier: compare popularity
- Fisher & Paykel vs Miele: compare popularity
- Fisher & Paykel vs Electrolux: compare popularity
- Smeg vs Haier: compare popularity
- Smeg vs Miele: compare popularity
- Smeg vs Electrolux: compare popularity
- Haier vs Miele: compare popularity
- Haier vs Electrolux: compare popularity
- Miele vs Electrolux: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.