Brandwave

How popular isHaier?

In September 2026, people searched for Haier by name about 11,400 times in New Zealand, about the same as the previous year. These searches made up 13.1% of all New Zealand freestanding oven brand searches, placing Haier third out of eight brands. When we asked both ChatGPT and Google AI Overviews about freestanding oven brands, Haier did not appear in any of the answers.

Search and AI answers in September 2026

Haier is the third most searched of 8 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 47.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SmegShare of searches 18.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. HaierShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MieleShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ElectroluxShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top freestanding oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Westinghouse3rd
  4. Smeg4th
  5. Beko5th
  6. Electrolux6th
  7. Haier–
  8. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freestanding oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which freestanding oven brands compete with Haier?

Haier against freestanding oven brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Smeg, Haier, Miele, Electrolux, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierMieleElectroluxWestinghouseBoschBeko
Oct 202553.3%9.9%15.1%7.6%6.7%4.1%1.5%1.6%
Nov 202555.4%10%12.5%9.6%6.6%3.6%1.2%1.2%
Dec 202554.3%9.8%13.8%7.5%8.3%3.5%1.2%1.5%
Jan 202653.8%8.3%15%7.7%8.5%3.5%1.5%1.7%
Feb 202657.2%7.4%13.1%8.5%7.5%3.7%1.2%1.5%
Mar 202660.2%7.5%11.5%8.3%6.1%3.9%1.1%1.3%
Apr 202654.9%8.2%14.6%7.9%7.4%4.2%1.4%1.4%
May 202657.8%7.5%13%8.9%6.3%3.8%1.3%1.6%
Jun 202656.6%8.8%13%8.1%7.1%3.7%1.2%1.6%
Jul 202653.1%18.2%11.6%5.5%5.6%3.6%1.1%1.3%
Aug 202648.7%23%11.7%5.7%5.2%3.7%1%1%
Sep 202647.8%18.9%13.1%6.9%6.4%4.5%1.3%1%

  1. 1.Fisher & Paykel

    47.8%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -0.9 points.

  2. 2.Smeg

    18.9%

    Held 2nd. 8K estimated branded searches, -31.9% vs prior month. Share -4 points.

  3. 3.Haier

    13.1%

    Held 3rd. 5.5K estimated branded searches, -7.4% vs prior month. Share +1.4 points.

  4. 4.Miele

    6.9%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Electrolux

    6.4%

    Held 5th. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.2 points.

  6. 6.Westinghouse

    4.5%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Bosch

    1.3%

    Held 7th. 560 estimated branded searches, +5.7% vs prior month. Share +0.3 points.

  8. 8.Beko

    1%

    Held 8th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

Compare popularity between Haier and its closest rivals

Every comparison with Haier

15 comparisons

How has branded search demand for Haier changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier in New Zealand held steady, from 11.8K to 11.4K.
  • Across the 12 months ending September 2026, Haier’s share of searches among freestanding oven brands in New Zealand decreased from 15.1% to 13.1%.
  • Across the 12 months ending September 2026, Haier’s share of searches among freestanding oven brands in New Zealand peaked at 15.1% in October 2025 and was lowest at 11.5% in March 2026.
  • Across the 12 months ending September 2026, Haier fell from 2nd to 3rd among freestanding oven brands in New Zealand.

How did search popularity change for New Zealand freestanding oven brands in September 2026?

6 changes

  1. In September 2026, Haier gained share of searches among freestanding oven brands in New Zealand, from 11.7% to 13.1%.

  2. In September 2026, Electrolux gained share of searches among freestanding oven brands in New Zealand, from 5.2% to 6.4%.

  3. In September 2026, Miele gained share of searches among freestanding oven brands in New Zealand, from 5.7% to 6.9%.

  4. In September 2026, Westinghouse gained share of searches among freestanding oven brands in New Zealand, from 3.7% to 4.5%.

  5. In September 2026, Smeg lost share of searches among freestanding oven brands in New Zealand, from 23% to 18.9%.

  6. In September 2026, Fisher & Paykel lost share of searches among freestanding oven brands in New Zealand, from 48.7% to 47.8%.

How are Haier’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • haier
  • haier ac
  • haier appliances
  • haier bar fridge
  • haier beverage fridge
  • haier cooktop
  • haier dishwasher
  • haier dryer
  • haier freezer
  • haier fridge
  • haier fridge freezer
  • haier hwt60fvw2
  • haier induction cooktop
  • haier integrated dishwasher
  • haier oven
  • haier refrigerator
  • haier upright freezer
  • haier wash machine
  • haier washer dryer
  • haier wine fridge

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Haier compete?

Haier is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands3rd of 1114.2%Show ranking
Freestanding oven brands3rd of 813.1%Shown above
Undercounter fridge brands4th of 66.1%Show ranking
Washing machine brands2nd of 619.9%Show ranking
Fridge brands2nd of 88.2%Show ranking
Clothes dryer brands4th of 77.2%Show ranking
Chest freezer brands2nd of 69.3%Show ranking
Dishwasher brands3rd of 77.9%Show ranking
Upright freezer brands2nd of 89.6%Show ranking
Fridge freezer brands2nd of 79.8%Show ranking
Refrigerator double door brands2nd of 69.2%Show ranking
Deep freezer brands1st of 543%Show ranking
Bar fridge brands1st of 539.5%Show ranking
Mini fridge brands1st of 457.3%Show ranking
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