Brandwave

Fridge brands in New Zealand:Which brands are most popular in search?

In August 2026, Fisher & Paykel was the most searched among fridge brands in New Zealand, with an estimated 51.5K branded searches and 46.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Fisher & Paykel46.1%
  2. Samsung19%
  3. Haier13%
  4. LG11.4%
  5. Westinghouse6.2%
  6. Hisense4.3%

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Share of SearchLeaderboard

Compare the fridge and freezer brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fridge brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, LG, Westinghouse, Hisense. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierLGWestinghouseHisense
Oct 202547.9%17.7%14.1%9.7%6.3%4.4%
Nov 202549.1%18.1%13.3%9.3%5.7%4.5%
Dec 202545.5%19.6%13.6%9.9%5.9%5.6%
Jan 202646.1%18.3%14%10.4%6%5.2%
Feb 202648.1%17.3%13.2%11.7%5.6%4%
Mar 202647.2%16.9%12%13.7%5.8%4.4%
Apr 202645.3%18.4%13.4%11.5%6.1%5.4%
May 202648.2%17.7%12.4%11.8%5.7%4.3%
Jun 202647.8%18.2%12%12%5.3%4.6%
Jul 202647.8%17.8%12.6%11.5%5.9%4.5%
Aug 202646.1%19%13%11.4%6.2%4.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fisher & Paykel

    46.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -1.7 points

  2. 2.Samsung

    19%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.2 points

  3. 3.Haier

    13%

    held 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.4 points

  4. 4.LG

    11.4%

    held 4th · 12.8K estimated branded searches · -5.9% vs prior month · 0 points

  5. 5.Westinghouse

    6.2%

    held 5th · 7K estimated branded searches · +0.14% vs prior month · +0.4 points

  6. 6.Hisense

    4.3%

    held 6th · 4.8K estimated branded searches · -10.6% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among fridge brands in New Zealand?

In August 2026, Fisher & Paykel was the most searched among fridge brands in New Zealand, with an estimated 51.5K branded searches and 46.1% estimated Share of Search within this set. Samsung is in 2nd place, 27.1 percentage points behind at 19% Share of Search.

New Zealand fridge brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fisher & Paykel47.9% → 46.1%49.1%Nov 202545.3%Apr 20261st
Samsung17.7% → 19%19.6%Dec 202516.9%Mar 20262nd
Haier14.1% → 13%14.1%Oct 202512%Mar 20263rd
LG9.7% → 11.4%13.7%Mar 20269.3%Nov 20254th
Westinghouse6.3% → 6.2%6.3%Oct 20255.3%Jun 20265th
Hisense4.4% → 4.3%5.6%Dec 20254%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among fridge brands in New Zealand decreased from 47.9% to 46.1%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among fridge brands in New Zealand increased from 17.7% to 19%.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand decreased from 14.1% to 13%.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among fridge brands in New Zealand increased from 9.7% to 11.4%.
  • Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among fridge brands in New Zealand peaked at 49.1% in November 2025 and was lowest at 45.3% in April 2026.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among fridge brands in New Zealand peaked at 19.6% in December 2025 and was lowest at 16.9% in March 2026.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand peaked at 14.1% in October 2025 and was lowest at 12% in March 2026.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among fridge brands in New Zealand peaked at 13.7% in March 2026 and was lowest at 9.3% in November 2025.
  • Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among fridge brands in New Zealand peaked at 6.3% in October 2025 and was lowest at 5.3% in June 2026.
  • Across the 11 months ending August 2026, Hisense’s estimated Share of Search among fridge brands in New Zealand peaked at 5.6% in December 2025 and was lowest at 4% in February 2026.
  • Across the 11 months ending August 2026, Westinghouse and Hisense held steady: their estimated Share of Search among fridge brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand fridge brands in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among fridge brands in New Zealand, from 17.8% to 19%.

  2. In August 2026, Fisher & Paykel lost estimated Share of Search among fridge brands in New Zealand, from 47.8% to 46.1%.

  3. Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

  4. Estimated monthly branded searches for Westinghouse in New Zealand rose 10.1% over 11 measured months, from 6.3K to 7K in August 2026.

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