How popular isBosch?
In September 2026, people searched for Bosch by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 2% of all New Zealand fridge brand searches, placing Bosch eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Bosch appeared in three of the five answers and was the sixth most recommended of the eight.
Bosch is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.
Fisher & PaykelShare of searches 67.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HaierShare of searches 8.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
HisenseShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WestinghouseShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
BoschShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
LG2nd- Haier3rd
Mitsubishi Electric4th
Samsung5th- Bosch6th
- Westinghouse7th
- Hisense–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fridge brands in New Zealand?”
Asked ChatGPT
“What's the best fridge brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“fridge brands nz”
Searched Google, AI Overview
“best fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fridge brands compete with Bosch?
Share of searches by month for Fisher & Paykel, Haier, Hisense, Westinghouse, Samsung, Mitsubishi Electric, LG, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Westinghouse | Samsung | Mitsubishi Electric | LG | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 9.7% | 6.1% | 5.7% | 4.5% | 3.2% | 2.8% | 1.3% |
| Nov 2025 | 67.2% | 8.7% | 6.3% | 4.8% | 4.8% | 3.5% | 2.9% | 1.6% |
| Dec 2025 | 64.3% | 8.5% | 8% | 5.6% | 4.7% | 4.1% | 3.2% | 1.5% |
| Jan 2026 | 64.3% | 10.1% | 7.9% | 5.6% | 4.4% | 3.2% | 3.2% | 1.2% |
| Feb 2026 | 68.3% | 8.7% | 5.8% | 5.1% | 4.5% | 3.4% | 2.8% | 1.3% |
| Mar 2026 | 69.7% | 7.1% | 6.3% | 4.7% | 3.9% | 2.5% | 4.5% | 1.4% |
| Apr 2026 | 64.3% | 9.4% | 7.4% | 4.5% | 6.2% | 3.1% | 3.9% | 1.2% |
| May 2026 | 68.4% | 8.6% | 5.4% | 4.7% | 5.4% | 2.8% | 3.3% | 1.3% |
| Jun 2026 | 69% | 8.6% | 6.6% | 4.4% | 3.7% | 3.7% | 2.7% | 1.4% |
| Jul 2026 | 71.7% | 7.8% | 6% | 4.4% | 3.6% | 2.6% | 2.7% | 1.2% |
| Aug 2026 | 70.8% | 8.2% | 5% | 5.3% | 3.9% | 2.9% | 2.6% | 1.4% |
| Sep 2026 | 67.7% | 8.2% | 5.9% | 5.7% | 4.3% | 3.4% | 2.9% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 20.1K | -18.8% | -3.1 points | |
| 2, held 2nd | 8.2% | 2.4K | -15.3% | 0 points | |
| 3, moved from 4th to 3rd | 5.9% | 1.7K | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.7% | 1.7K | -8.2% | +0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.3% | 1.3K | -6.6% | +0.4 points | |
| 6, held 6th | 3.4% | 1K | 0% | +0.5 points | |
| 7, held 7th | 2.9% | 870 | -5.4% | +0.3 points | |
| 8, held 8th | 2% | 590 | +22.9% | +0.6 points |
67.7%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.1 points.
2.
Haier8.2%
Held 2nd. 2.4K estimated branded searches, -15.3% vs prior month. Share 0 points.
3.
Hisense5.9%
Moved from 4th to 3rd. 1.7K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.7%
Moved from 3rd to 4th. 1.7K estimated branded searches, -8.2% vs prior month. Share +0.4 points.
5.
Samsung4.3%
Held 5th. 1.3K estimated branded searches, -6.6% vs prior month. Share +0.4 points.
3.4%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
LG2.9%
Held 7th. 870 estimated branded searches, -5.4% vs prior month. Share +0.3 points.
8.
Bosch2%
Held 8th. 590 estimated branded searches, +22.9% vs prior month. Share +0.6 points.
Compare popularity between Bosch and its closest rivals
Every comparison with Bosch
31 comparisons
- Bosch vs Fisher & Paykel
- Bosch vs Haier
- Bosch vs Smeg
- Bosch vs Samsung
- Bosch vs Westinghouse
- Bosch vs LG
- Beko vs Bosch
- Bosch vs Mitsubishi Electric
- Bosch vs Liebherr
- Bosch vs Hisense
- Bosch vs Breville
- Bosch vs KitchenAid
- Bosch vs Rain-X
- Bosch vs Tridon
- Bosch vs Trico
- Bosch vs Sharp
- BISSELL vs Bosch
- Bosch vs Dreame
- Bosch vs Dyson
- Bosch vs Electrolux
- Bosch vs iRobot
- Bosch vs Miele
- Bosch vs Roborock
- Bosch vs Shark
- ASKO vs Bosch
- Bosch vs Gerni
- Bosch vs Karcher
- Bosch vs Nilfisk
- Bosch vs Panasonic
- Bosch vs Metabo
- AEG vs Bosch
How has branded search demand for Bosch changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in New Zealand held steady, from 14.1K to 14.4K.
- Across the 12 months ending September 2026, Bosch’s share of searches among fridge brands in New Zealand increased from 1.3% to 2%.
How did search popularity change for New Zealand fridge brands in September 2026?
5 changes
In September 2026, Hisense overtook Westinghouse to rank 3rd among fridge brands in New Zealand, with 5.9% of the searches.
In September 2026, Bosch gained share of searches among fridge brands in New Zealand, from 1.4% to 2%.
In September 2026, Mitsubishi Electric gained share of searches among fridge brands in New Zealand, from 2.9% to 3.4%.
In September 2026, Fisher & Paykel lost share of searches among fridge brands in New Zealand, from 70.8% to 67.7%.
Estimated monthly branded searches for Haier in New Zealand fell 19.3% over 12 measured months, from 3K to 2.4K in September 2026.
How are Bosch’s branded searches counted?
74 search terms
Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bosch 10kg washing machine
- bosch aerotwin
- bosch air blower
- bosch belt sander
- bosch bench saw
- bosch biscuit joiner
- bosch breaker hammer
- bosch brush cutter
- bosch caulking gun
- bosch chipping hammer
- bosch chuck key
- bosch clothes dryer
- bosch compound miter saw
- bosch condenser tumble dryer
- bosch convection oven
- bosch cooktop
- bosch cordless angle grinder
- bosch cordless sawzall
- bosch cordless screwdriver
- bosch counter depth refrigerator
- bosch demolition hammer
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch double wall oven
- bosch drill bits
- bosch dryer
- bosch dust extractor
- bosch freestanding oven
- bosch fridge
- bosch fridge freezer
- bosch front loader
- bosch glue gun
- bosch grass trimmer
- bosch green laser
- bosch grinder blades
- bosch hand blender
- bosch hand sander
- bosch impact wrench
- bosch inbuilt oven
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Where does Bosch compete?
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