How popular isBosch?
In September 2026, people searched for Bosch by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 0.14% of all New Zealand router table brand searches, placing Bosch sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about router table brands, Bosch appeared in two of the five answers and was the third most recommended of the six.
Bosch is the sixth most searched of 6 competitors and the third most recommended in AI answers.
DeWaltShare of searches 52.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th- FestoolShare of searches 21.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TritonShare of searches 13.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- CarbatecShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
BoschShare of searches 0.14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top router table brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kreg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Triton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Carbatec3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about router table brands
5 answers
Asked ChatGPT
“Which router table brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best router table brands in New Zealand?”
Asked ChatGPT
“What's the best router table brand in New Zealand for a workshop setup?”
Searched Google, AI Overview
“router table nz”
Searched Google, AI Overview
“compact router table”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which router table brands compete with Bosch?
Share of searches by month for DeWalt, Festool, Triton, Carbatec, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Festool | Triton | Carbatec | Kreg | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 18.6% | 16.2% | 16.2% | 0.6% | 0.17% |
| Nov 2025 | 58% | 14% | 13.6% | 13.6% | 0.65% | 0.14% |
| Dec 2025 | 53.4% | 15.3% | 15.3% | 15.3% | 0.48% | 0.29% |
| Jan 2026 | 51.5% | 15.2% | 17.5% | 14.8% | 0.65% | 0.28% |
| Feb 2026 | 53.5% | 17.6% | 14% | 14% | 0.61% | 0.26% |
| Mar 2026 | 50.2% | 19.4% | 16% | 13.5% | 0.76% | 0.17% |
| Apr 2026 | 52.7% | 16.6% | 14.9% | 14.9% | 0.84% | 0.09% |
| May 2026 | 49.8% | 18% | 15.5% | 15.5% | 0.9% | 0.24% |
| Jun 2026 | 54.9% | 18.3% | 11.9% | 14.2% | 0.52% | 0.15% |
| Jul 2026 | 51.8% | 20.4% | 13.3% | 13.3% | 0.92% | 0.17% |
| Aug 2026 | 52.2% | 15.7% | 20.3% | 11.2% | 0.49% | 0.14% |
| Sep 2026 | 52.6% | 21.4% | 13.7% | 11.5% | 0.65% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 7.3K | -2.1% | +0.4 points | |
| 2, moved from 3rd to 2nd | 21.4% | 3K | +32.4% | +5.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.7% | 1.9K | -34.5% | -6.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.5% | 1.6K | 0% | +0.3 points | |
| 5, held 5th | 0.65% | 90 | +28.6% | +0.2 points | |
| 6, held 6th | 0.14% | 20 | 0% | 0 points |
1.
DeWalt52.6%
Held 1st. 7.3K estimated branded searches, -2.1% vs prior month. Share +0.4 points.
2.Festool
21.4%
Moved from 3rd to 2nd. 3K estimated branded searches, +32.4% vs prior month. Share +5.7 points.
3.
Triton13.7%
Moved from 2nd to 3rd. 1.9K estimated branded searches, -34.5% vs prior month. Share -6.6 points.
4.Carbatec
11.5%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.Kreg
0.65%
Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.2 points.
6.
Bosch0.14%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Bosch and its closest rivals
Every comparison with Bosch
31 comparisons
- Bosch vs Fisher & Paykel
- Bosch vs Haier
- Bosch vs Smeg
- Bosch vs Samsung
- Bosch vs Westinghouse
- Bosch vs LG
- Beko vs Bosch
- Bosch vs Mitsubishi Electric
- Bosch vs Liebherr
- Bosch vs Hisense
- Bosch vs Breville
- Bosch vs KitchenAid
- Bosch vs Rain-X
- Bosch vs Tridon
- Bosch vs Trico
- Bosch vs Sharp
- BISSELL vs Bosch
- Bosch vs Dreame
- Bosch vs Dyson
- Bosch vs Electrolux
- Bosch vs iRobot
- Bosch vs Miele
- Bosch vs Roborock
- Bosch vs Shark
- ASKO vs Bosch
- Bosch vs Gerni
- Bosch vs Karcher
- Bosch vs Nilfisk
- Bosch vs Panasonic
- Bosch vs Metabo
- AEG vs Bosch
How has branded search demand for Bosch changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in New Zealand held steady, from 14.1K to 14.4K.
- Across the 12 months ending September 2026, Bosch’s share of searches among router table brands in New Zealand held steady, from 0.17% to 0.14%.
How did search popularity change for New Zealand router table brands in September 2026?
5 changes
In September 2026, Festool overtook Triton to rank 2nd among router table brands in New Zealand, with 21.4% of the searches.

In September 2026, Triton lost share of searches among router table brands in New Zealand, from 20.3% to 13.7%.

Estimated monthly branded searches for DeWalt in New Zealand rose 28.9% over 12 measured months, from 5.7K to 7.3K in September 2026.
Estimated monthly branded searches for Kreg in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
Estimated monthly branded searches for Carbatec in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are Bosch’s branded searches counted?
74 search terms
Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bosch 10kg washing machine
- bosch aerotwin
- bosch air blower
- bosch belt sander
- bosch bench saw
- bosch biscuit joiner
- bosch breaker hammer
- bosch brush cutter
- bosch caulking gun
- bosch chipping hammer
- bosch chuck key
- bosch clothes dryer
- bosch compound miter saw
- bosch condenser tumble dryer
- bosch convection oven
- bosch cooktop
- bosch cordless angle grinder
- bosch cordless sawzall
- bosch cordless screwdriver
- bosch counter depth refrigerator
- bosch demolition hammer
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch double wall oven
- bosch drill bits
- bosch dryer
- bosch dust extractor
- bosch freestanding oven
- bosch fridge
- bosch fridge freezer
- bosch front loader
- bosch glue gun
- bosch grass trimmer
- bosch green laser
- bosch grinder blades
- bosch hand blender
- bosch hand sander
- bosch impact wrench
- bosch inbuilt oven
1–40 of 74
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Where does Bosch compete?

Is Bosch your brand?
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