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Stand mixer brands in New Zealand:Which brands are most popular in search?

In August 2026, Breville was the most searched among stand mixer brands in New Zealand, with an estimated 29.1K branded searches and 36% estimated Share of Search within this set.

Share of Search, August 2026
  1. Breville36%
  2. Smeg27.8%
  3. KitchenAid16.7%
  4. Kenwood10.1%
  5. Sunbeam9.4%

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Share of SearchLeaderboard

Compare the stand mixer brands New Zealand bakers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stand mixer brands in New Zealand, by month

Share of Search by month for Breville, Smeg, KitchenAid, Kenwood, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleSmegKitchenAidKenwoodSunbeam
Oct 202540%16.6%20.4%11.5%11.5%
Nov 202538.6%13.6%25.4%13.1%9.2%
Dec 202537.2%12.1%25%14.9%10.8%
Jan 202640.4%14.6%21.4%12.3%11.2%
Feb 202640.3%14.9%22%12.2%10.6%
Mar 202641%14.9%21.6%12.1%10.4%
Apr 202642.4%13.7%20.9%12.6%10.4%
May 202643%12.8%22.8%12.1%9.4%
Jun 202643.1%14%21.2%11.5%10.2%
Jul 202640.6%22.3%17.8%9.9%9.4%
Aug 202636%27.8%16.7%10.1%9.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Breville

    36%

    held 1st · 29.1K estimated branded searches · -14.3% vs prior month · -4.6 points

  2. 2.Smeg

    27.8%

    held 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +5.5 points

  3. 3.KitchenAid

    16.7%

    held 3rd · 13.5K estimated branded searches · -9.2% vs prior month · -1.1 points

  4. 4.Kenwood

    10.1%

    held 4th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  5. 5.Sunbeam

    9.4%

    held 5th · 7.6K estimated branded searches · -3.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among stand mixer brands in New Zealand?

In August 2026, Breville was the most searched among stand mixer brands in New Zealand, with an estimated 29.1K branded searches and 36% estimated Share of Search within this set. Smeg is in 2nd place, 8.2 percentage points behind at 27.8% Share of Search.

New Zealand stand mixer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Breville40% → 36%43.1%Jun 202636%Aug 20261st
Smeg16.6% → 27.8%27.8%Aug 202612.1%Dec 20253rd → 2nd
KitchenAid20.4% → 16.7%25.4%Nov 202516.7%Aug 20262nd → 3rd
Kenwood11.5% → 10.1%14.9%Dec 20259.9%Jul 20265th → 4th
Sunbeam11.5% → 9.4%11.5%Oct 20259.2%Nov 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands in New Zealand decreased from 40% to 36%.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among stand mixer brands in New Zealand increased from 16.6% to 27.8%.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands in New Zealand decreased from 20.4% to 16.7%.
  • Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands in New Zealand decreased from 11.5% to 10.1%.
  • Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands in New Zealand decreased from 11.5% to 9.4%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands in New Zealand peaked at 43.1% in June 2026 and was lowest at 36% in August 2026.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among stand mixer brands in New Zealand peaked at 27.8% in August 2026 and was lowest at 12.1% in December 2025.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands in New Zealand peaked at 25.4% in November 2025 and was lowest at 16.7% in August 2026.
  • Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands in New Zealand peaked at 14.9% in December 2025 and was lowest at 9.9% in July 2026.
  • Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands in New Zealand peaked at 11.5% in October 2025 and was lowest at 9.2% in November 2025.
  • Across the 11 months ending August 2026, Smeg rose from 3rd to 2nd among stand mixer brands in New Zealand.
  • Across the 11 months ending August 2026, KitchenAid fell from 2nd to 3rd among stand mixer brands in New Zealand.
  • Across the 11 months ending August 2026, Kenwood rose from 5th to 4th among stand mixer brands in New Zealand.
  • Across the 11 months ending August 2026, Sunbeam fell from 4th to 5th among stand mixer brands in New Zealand.

How did search popularity change for New Zealand stand mixer brands in August 2026?

  1. In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%.

  2. In August 2026, Breville lost estimated Share of Search among stand mixer brands in New Zealand, from 40.6% to 36%.

  3. In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands in New Zealand, from 17.8% to 16.7%.

  4. Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026.

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