Brandwave

How popular isSunbeam?

In September 2026, people searched for Sunbeam by name about 6,750 times in New Zealand, about the same as the previous year. These searches made up 8.6% of all New Zealand stand mixer brand searches, placing Sunbeam fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about stand mixer brands, Sunbeam appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Sunbeam is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. BrevilleShare of searches 35.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. SmegShare of searches 23.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KitchenAidShare of searches 19.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. KenwoodShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. SunbeamShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top stand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sunbeam was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sunbeam is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Kenwood2nd
  3. Breville3rd
  4. Sunbeam4th
  5. Bosch5th
  6. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kenwood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stand mixer brands compete with Sunbeam?

Sunbeam against stand mixer brands in New Zealand, by month

Share of searches by month for Breville, Smeg, KitchenAid, Kenwood, Sunbeam. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegKitchenAidKenwoodSunbeamBosch
Oct 202537%14%23.7%15.3%10%0.1%
Nov 202534.6%11.9%30.2%15.3%7.9%0.1%
Dec 202533.6%9.7%30.2%17.4%9%0.12%
Jan 202636.8%10.6%27.1%16%9.5%0.13%
Feb 202635.6%11.1%27.3%16.3%9.6%0.08%
Mar 202638.2%12%25.4%14.8%9.5%0.08%
Apr 202641.8%10.8%22.6%14.9%9.8%0.1%
May 202641.2%10.8%22.4%16.6%9.1%0.07%
Jun 202639%12.8%22.2%15.7%10.3%0.07%
Jul 202634.9%25.7%17.9%12.9%8.5%0.08%
Aug 202632.3%30.7%17.2%12%7.7%0.03%
Sep 202635.4%23.7%19.7%12.6%8.6%0.06%

  1. 1.Breville

    35.4%

    Held 1st. 12.3K estimated branded searches, -2.5% vs prior month. Share +3.1 points.

  2. 2.Smeg

    23.7%

    Held 2nd. 8.3K estimated branded searches, -31.1% vs prior month. Share -7 points.

  3. 3.KitchenAid

    19.7%

    Held 3rd. 6.8K estimated branded searches, +1.8% vs prior month. Share +2.5 points.

  4. 4.Kenwood

    12.6%

    Held 4th. 4.4K estimated branded searches, -6.8% vs prior month. Share +0.6 points.

  5. 5.Sunbeam

    8.6%

    Held 5th. 3K estimated branded searches, -1.3% vs prior month. Share +0.8 points.

  6. 6.Bosch

    0.06%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Sunbeam and its closest rivals

Every comparison with Sunbeam

17 comparisons

How has branded search demand for Sunbeam changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sunbeam in New Zealand held steady, from 6.6K to 6.8K.
  • Across the 12 months ending September 2026, Sunbeam’s share of searches among stand mixer brands in New Zealand decreased from 10% to 8.6%.
  • Across the 12 months ending September 2026, Sunbeam’s share of searches among stand mixer brands in New Zealand peaked at 10.3% in June 2026 and was lowest at 7.7% in August 2026.

How did search popularity change for New Zealand stand mixer brands in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among stand mixer brands in New Zealand, from 32.3% to 35.4%.

  2. In September 2026, KitchenAid gained share of searches among stand mixer brands in New Zealand, from 17.2% to 19.7%.

  3. In September 2026, Sunbeam gained share of searches among stand mixer brands in New Zealand, from 7.7% to 8.6%.

  4. In September 2026, Kenwood gained share of searches among stand mixer brands in New Zealand, from 12% to 12.6%.

  5. In September 2026, Smeg lost share of searches among stand mixer brands in New Zealand, from 30.7% to 23.7%.

  6. Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are Sunbeam’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Sunbeam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sunbeam
  • sunbeam air fryer
  • sunbeam air purifier
  • sunbeam barista
  • sunbeam barista max
  • sunbeam barista plus
  • sunbeam blender
  • sunbeam coffee machine
  • sunbeam espresso machine
  • sunbeam fabric steamer
  • sunbeam grinder
  • sunbeam handheld steamer
  • sunbeam heated throw
  • sunbeam kettle
  • sunbeam milk frother
  • sunbeam mixer
  • sunbeam mixer master
  • sunbeam nutrioven
  • sunbeam planetary mixmaster
  • sunbeam pods
  • sunbeam stand mixers
  • sunbeam steam
  • sunbeam toaster

Do you work for Sunbeam? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sunbeam compete?

Sunbeam is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands8th of 105%Show ranking
Coffee machine brands4th of 87.6%Show ranking
Stand mixer brands5th of 68.6%Shown above
Tea kettle brands4th of 63.8%Show ranking
Milk frother brands6th of 60.35%Show ranking
Crepe maker brands2nd of 515.8%Show ranking
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Is Sunbeam your brand?

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