How popular isBosch?
In September 2026, people searched for Bosch by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 0.06% of all New Zealand stand mixer brand searches, placing Bosch sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about stand mixer brands, Bosch appeared in two of the five answers and was the fifth most recommended of the six.
Bosch is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.
BrevilleShare of searches 35.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SmegShare of searches 23.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 19.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KenwoodShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
BoschShare of searches 0.06%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top stand mixer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kenwood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunbeam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stand mixer brands
5 answers
Asked ChatGPT
“Which stand mixer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stand mixer brands in New Zealand?”
Asked ChatGPT
“What's the best stand mixer brand in New Zealand for home baking?”
Searched Google, AI Overview
“best stand mixer”
Searched Google, AI Overview
“kitchen mixer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which stand mixer brands compete with Bosch?
Share of searches by month for Breville, Smeg, KitchenAid, Kenwood, Sunbeam, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Smeg | KitchenAid | Kenwood | Sunbeam | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 14% | 23.7% | 15.3% | 10% | 0.1% |
| Nov 2025 | 34.6% | 11.9% | 30.2% | 15.3% | 7.9% | 0.1% |
| Dec 2025 | 33.6% | 9.7% | 30.2% | 17.4% | 9% | 0.12% |
| Jan 2026 | 36.8% | 10.6% | 27.1% | 16% | 9.5% | 0.13% |
| Feb 2026 | 35.6% | 11.1% | 27.3% | 16.3% | 9.6% | 0.08% |
| Mar 2026 | 38.2% | 12% | 25.4% | 14.8% | 9.5% | 0.08% |
| Apr 2026 | 41.8% | 10.8% | 22.6% | 14.9% | 9.8% | 0.1% |
| May 2026 | 41.2% | 10.8% | 22.4% | 16.6% | 9.1% | 0.07% |
| Jun 2026 | 39% | 12.8% | 22.2% | 15.7% | 10.3% | 0.07% |
| Jul 2026 | 34.9% | 25.7% | 17.9% | 12.9% | 8.5% | 0.08% |
| Aug 2026 | 32.3% | 30.7% | 17.2% | 12% | 7.7% | 0.03% |
| Sep 2026 | 35.4% | 23.7% | 19.7% | 12.6% | 8.6% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 12.3K | -2.5% | +3.1 points | |
| 2, held 2nd | 23.7% | 8.3K | -31.1% | -7 points | |
| 3, held 3rd | 19.7% | 6.8K | +1.8% | +2.5 points | |
| 4, held 4th | 12.6% | 4.4K | -6.8% | +0.6 points | |
| 5, held 5th | 8.6% | 3K | -1.3% | +0.8 points | |
| 6, held 6th | 0.06% | 20 | +100% | 0 points |
1.
Breville35.4%
Held 1st. 12.3K estimated branded searches, -2.5% vs prior month. Share +3.1 points.
2.
Smeg23.7%
Held 2nd. 8.3K estimated branded searches, -31.1% vs prior month. Share -7 points.
19.7%
Held 3rd. 6.8K estimated branded searches, +1.8% vs prior month. Share +2.5 points.
4.
Kenwood12.6%
Held 4th. 4.4K estimated branded searches, -6.8% vs prior month. Share +0.6 points.
5.
Sunbeam8.6%
Held 5th. 3K estimated branded searches, -1.3% vs prior month. Share +0.8 points.
6.
Bosch0.06%
Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
Compare popularity between Bosch and its closest rivals
Every comparison with Bosch
31 comparisons
- Bosch vs Fisher & Paykel
- Bosch vs Haier
- Bosch vs Smeg
- Bosch vs Samsung
- Bosch vs Westinghouse
- Bosch vs LG
- Beko vs Bosch
- Bosch vs Mitsubishi Electric
- Bosch vs Liebherr
- Bosch vs Hisense
- Bosch vs Breville
- Bosch vs KitchenAid
- Bosch vs Rain-X
- Bosch vs Tridon
- Bosch vs Trico
- Bosch vs Sharp
- BISSELL vs Bosch
- Bosch vs Dreame
- Bosch vs Dyson
- Bosch vs Electrolux
- Bosch vs iRobot
- Bosch vs Miele
- Bosch vs Roborock
- Bosch vs Shark
- ASKO vs Bosch
- Bosch vs Gerni
- Bosch vs Karcher
- Bosch vs Nilfisk
- Bosch vs Panasonic
- Bosch vs Metabo
- AEG vs Bosch
How has branded search demand for Bosch changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in New Zealand held steady, from 14.1K to 14.4K.
- Across the 12 months ending September 2026, Bosch’s share of searches among stand mixer brands in New Zealand held steady, from 0.1% to 0.06%.
How did search popularity change for New Zealand stand mixer brands in September 2026?
6 changes
In September 2026, Breville gained share of searches among stand mixer brands in New Zealand, from 32.3% to 35.4%.
In September 2026, KitchenAid gained share of searches among stand mixer brands in New Zealand, from 17.2% to 19.7%.
In September 2026, Sunbeam gained share of searches among stand mixer brands in New Zealand, from 7.7% to 8.6%.
In September 2026, Kenwood gained share of searches among stand mixer brands in New Zealand, from 12% to 12.6%.
In September 2026, Smeg lost share of searches among stand mixer brands in New Zealand, from 30.7% to 23.7%.
Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
How are Bosch’s branded searches counted?
74 search terms
Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bosch 10kg washing machine
- bosch aerotwin
- bosch air blower
- bosch belt sander
- bosch bench saw
- bosch biscuit joiner
- bosch breaker hammer
- bosch brush cutter
- bosch caulking gun
- bosch chipping hammer
- bosch chuck key
- bosch clothes dryer
- bosch compound miter saw
- bosch condenser tumble dryer
- bosch convection oven
- bosch cooktop
- bosch cordless angle grinder
- bosch cordless sawzall
- bosch cordless screwdriver
- bosch counter depth refrigerator
- bosch demolition hammer
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch double wall oven
- bosch drill bits
- bosch dryer
- bosch dust extractor
- bosch freestanding oven
- bosch fridge
- bosch fridge freezer
- bosch front loader
- bosch glue gun
- bosch grass trimmer
- bosch green laser
- bosch grinder blades
- bosch hand blender
- bosch hand sander
- bosch impact wrench
- bosch inbuilt oven
1–40 of 74
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Where does Bosch compete?
Is Bosch your brand?
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