Impact wrench brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched impact wrench brand in New Zealand, accounting for 37.9% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Makita, DeWalt and Milwaukee showed up in every answer. Milwaukee was recommended most often, coming first in two out of five responses.
MakitaShare of searches 37.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
RyobiShare of searches 28.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
DeWaltShare of searches 21.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MilwaukeeShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BoschShare of searches 0.35%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top impact wrench brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita, DeWalt and Milwaukee appeared every time. Milwaukee was recommended most often, coming first in two out of five answers. DeWalt was second, and Makita was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about impact wrench brands
5 answers
Asked ChatGPT
“Which impact wrench brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best impact wrench brands in New Zealand?”
Asked ChatGPT
“What's the best impact wrench brand in New Zealand for wheel and bolt removal?”
Searched Google, AI Overview
“best impact wrench”
Searched Google, AI Overview
“cordless impact wrench”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which impact wrench brands do people search for most?
This chart shows how often people search Google for each impact wrench brand by name. Each line represents a brand's share of searches for all five impact wrench brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 28.8% | 22% | 10.4% | 0.33% |
| Nov 2025 | 30.9% | 35.5% | 24.1% | 9.2% | 0.26% |
| Dec 2025 | 33.3% | 38.7% | 19.1% | 8.8% | 0.21% |
| Jan 2026 | 36.8% | 33.8% | 20.9% | 8.2% | 0.32% |
| Feb 2026 | 38.3% | 28.8% | 22.3% | 10.3% | 0.24% |
| Mar 2026 | 35.9% | 32% | 21.7% | 10.1% | 0.31% |
| Apr 2026 | 38.1% | 28.6% | 22.9% | 10.1% | 0.33% |
| May 2026 | 39.3% | 23.9% | 23.6% | 13% | 0.24% |
| Jun 2026 | 37.5% | 23.8% | 25.9% | 12.5% | 0.32% |
| Jul 2026 | 39.7% | 24.1% | 23.2% | 12.5% | 0.44% |
| Aug 2026 | 34.9% | 25.8% | 23.5% | 15.4% | 0.37% |
| Sep 2026 | 37.9% | 28.9% | 21.5% | 11.4% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.9% | 9.8K | +15.8% | +3 points | |
| 2, held 2nd | 28.9% | 7.5K | +19.1% | +3 points | |
| 3, held 3rd | 21.5% | 5.6K | -2.3% | -2 points | |
| 4, held 4th | 11.4% | 3K | -21.3% | -4 points | |
| 5, held 5th | 0.35% | 90 | 0% | 0 points |
1.
Makita37.9%
Held 1st. 9.8K estimated branded searches, +15.8% vs prior month. Share +3 points.
2.
Ryobi28.9%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +3 points.
3.
DeWalt21.5%
Held 3rd. 5.6K estimated branded searches, -2.3% vs prior month. Share -2 points.
11.4%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4 points.
5.
Bosch0.35%
Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among impact wrench brands in New Zealand?
5 brands
In September 2026, Makita was the most searched among impact wrench brands in New Zealand, with an estimated 9.8K branded searches, 37.9% of all searches for the five we track. Ryobi is in 2nd place, 9 percentage points behind at 28.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 38.5% → 37.9% | 39.7%Jul 2026 | 30.9%Nov 2025 | 1st |
| Ryobi | 28.8% → 28.9% | 38.7%Dec 2025 | 23.8%Jun 2026 | 2nd |
| DeWalt | 22% → 21.5% | 25.9%Jun 2026 | 19.1%Dec 2025 | 3rd |
| Milwaukee | 10.4% → 11.4% | 15.4%Aug 2026 | 8.2%Jan 2026 | 4th |
| Bosch | 0.33% → 0.35% | 0.44%Jul 2026 | 0.21%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among impact wrench brands in New Zealand decreased from 38.5% to 37.9%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among impact wrench brands in New Zealand increased from 10.4% to 11.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among impact wrench brands in New Zealand peaked at 39.7% in July 2026 and was lowest at 30.9% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among impact wrench brands in New Zealand peaked at 38.7% in December 2025 and was lowest at 23.8% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among impact wrench brands in New Zealand peaked at 25.9% in June 2026 and was lowest at 19.1% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among impact wrench brands in New Zealand peaked at 15.4% in August 2026 and was lowest at 8.2% in January 2026.
- Across the 12 months ending September 2026, Ryobi, DeWalt and Bosch held steady: their share of searches among impact wrench brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand impact wrench brands in September 2026?
5 changes
In September 2026, Ryobi gained share of searches among impact wrench brands in New Zealand, from 25.8% to 28.9%.
In September 2026, Makita gained share of searches among impact wrench brands in New Zealand, from 34.9% to 37.9%.
In September 2026, Milwaukee lost share of searches among impact wrench brands in New Zealand, from 15.4% to 11.4%.
In September 2026, DeWalt lost share of searches among impact wrench brands in New Zealand, from 23.5% to 21.5%.
Estimated monthly branded searches for Bosch in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
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