DeWalt vs Ryobi:Which is more popular by branded search in New Zealand?
In August 2026, DeWalt had more branded searches than Ryobi among power tool brands in New Zealand. DeWalt was estimated to have 22K branded searches compared to Ryobi’s 18.8K, and held a 22.7% Share of Search versus Ryobi’s 19.4%.
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Which is more popular in search, DeWalt or Ryobi?
Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Ryobi. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Ryobi | Milwaukee | Ozito | HiKOKI | Festool | Stanley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.5% | 25.3% | 9.2% | 7.9% | 3.1% | 3.1% | 2.8% |
| Nov 2025 | 27.7% | 19.6% | 29.3% | 8.6% | 7.3% | 2.5% | 2.5% | 2.4% |
| Dec 2025 | 27.7% | 17% | 30% | 8.8% | 8.7% | 2.5% | 2.2% | 3% |
| Jan 2026 | 28.3% | 17.5% | 28.5% | 8.8% | 9.1% | 2.7% | 2.5% | 2.6% |
| Feb 2026 | 29.7% | 20.1% | 24.9% | 9.4% | 7.2% | 3% | 3% | 2.8% |
| Mar 2026 | 28.7% | 19.5% | 24.9% | 10.3% | 7.1% | 3.3% | 3.4% | 2.7% |
| Apr 2026 | 28.9% | 20.1% | 24.4% | 9.8% | 7.9% | 3% | 2.9% | 3% |
| May 2026 | 28.9% | 21.9% | 20.3% | 11.7% | 7.7% | 3.1% | 3.4% | 3% |
| Jun 2026 | 28.5% | 23.7% | 18.2% | 11.9% | 7.1% | 3.7% | 3.6% | 3.3% |
| Jul 2026 | 28.2% | 22.5% | 18.3% | 12.3% | 8.2% | 3.7% | 3.6% | 3.2% |
| Aug 2026 | 27.5% | 22.7% | 19.4% | 12.6% | 8% | 3.8% | 3% | 2.9% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the DeWalt and Ryobi comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: DeWalt took it in May 2026.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among power tool brands in New Zealand moved from 18.5% to 22.7%, and its estimated monthly branded searches moved from 17.2K to 22K.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand moved from 25.3% to 19.4%, and its estimated monthly branded searches moved from 23.6K to 18.8K.
How did search popularity change for New Zealand power tool brands in August 2026?
2 changes
In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%.
Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DeWalt’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeWalt
24 branded search terms
- dewalt
- dewalt battery
- dewalt blower
- dewalt chainsaw
- dewalt co nz
- dewalt drill
- dewalt drop saw
- dewalt grass trimmer
- dewalt grinder
- dewalt impact wrench
- dewalt laser
- dewalt laser level
- dewalt multi tool
- dewalt near me
- dewalt nz
- dewalt online
- dewalt planer
- dewalt redemption
- dewalt router
- dewalt sander
- dewalt table saw
- dewalt tool box
- dewalt tools
- dewalt vacuum
Ryobi
22 branded search terms
- ryobi
- ryobi 18v battery
- ryobi 36v battery
- ryobi battery
- ryobi bench saw
- ryobi blower
- ryobi chainsaw
- ryobi co nz
- ryobi drill
- ryobi electric mower
- ryobi hand blower
- ryobi hedge trimmer
- ryobi lawn mower
- ryobi line trimmer
- ryobi nailer
- ryobi near me
- ryobi nz
- ryobi online
- ryobi power washers
- ryobi sander
- ryobi tool
- ryobi weed eater
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.