Brandwave

How popular isHiKOKI?

In September 2026, people searched for HiKOKI by name about 3,150 times in New Zealand, a 24.5% increase from the previous year. These searches made up 3.6% of all New Zealand power tool brand searches, placing HiKOKI sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about power tool brands, HiKOKI appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

HiKOKI is the sixth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. MakitaShare of searches 28.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DeWaltShare of searches 23.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. RyobiShare of searches 19.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. MilwaukeeShare of searches 10.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. HiKOKIShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

+4 more

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HiKOKI was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. HiKOKI is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Milwaukee2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. HiKOKI5th
  6. Bosch6th
  7. Stanley7th
  8. Ozito–
  9. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiKOKI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which power tool brands compete with HiKOKI?

HiKOKI against power tool brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Ryobi, Milwaukee, Ozito, HiKOKI, Festool, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiMilwaukeeOzitoHiKOKIFestoolStanleyBosch
Oct 202531%21.8%19.4%9.5%9%3.6%3.2%2.4%0.01%
Nov 202528.1%23.7%23.1%8.9%8.5%2.9%2.6%2.2%0.01%
Dec 202528.5%20%24.6%9.2%9.9%2.8%2.3%2.7%0.01%
Jan 202629.1%20.9%22.5%9%10.6%3%2.6%2.3%0.01%
Feb 202629.9%23.8%19.4%9.8%8.2%3.2%3.2%2.5%0.02%
Mar 202628.7%22.7%20.2%10.6%8.1%3.6%3.6%2.5%0.01%
Apr 202629.2%23.6%19.6%9.9%9%3.2%2.9%2.6%0.02%
May 202629.3%25%16.7%11.5%8.3%3.2%3.4%2.6%0.01%
Jun 202628.1%27%15.4%11.2%8.1%4%3.7%2.6%0.01%
Jul 202628.1%25.3%15.6%11.7%9%3.8%3.7%2.7%0.01%
Aug 202627.7%25.2%16.7%12.1%8.6%4%3%2.6%0.01%
Sep 202628.7%23.4%19.1%10.8%8.3%3.6%3.6%2.5%0.01%

  1. 1.Makita

    28.7%

    Held 1st. 25K estimated branded searches, +13.1% vs prior month. Share +0.9 points.

  2. 2.DeWalt

    23.4%

    Held 2nd. 20.4K estimated branded searches, +1.5% vs prior month. Share -1.8 points.

  3. 3.Ryobi

    19.1%

    Held 3rd. 16.6K estimated branded searches, +25.4% vs prior month. Share +2.4 points.

  4. 4.Milwaukee

    10.8%

    Held 4th. 9.4K estimated branded searches, -2.4% vs prior month. Share -1.3 points.

  5. 5.Ozito

    8.3%

    Held 5th. 7.3K estimated branded searches, +5.8% vs prior month. Share -0.3 points.

  6. 6.HiKOKI

    3.6%

    Held 6th. 3.1K estimated branded searches, -1.6% vs prior month. Share -0.4 points.

  7. 7.Festool

    3.6%

    Held 7th. 3.1K estimated branded searches, +30.8% vs prior month. Share +0.6 points.

  8. 8.Stanley

    2.5%

    Held 8th. 2.2K estimated branded searches, +4.3% vs prior month. Share -0.1 points.

  9. 9.Bosch

    0.01%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between HiKOKI and its closest rivals

Every comparison with HiKOKI

9 comparisons

How has branded search demand for HiKOKI changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HiKOKI in New Zealand rose from 2.5K to 3.1K.
  • Across the 12 months ending September 2026, HiKOKI’s share of searches among power tool brands in New Zealand peaked at 4% in August 2026 and was lowest at 2.8% in December 2025.

How did search popularity change for New Zealand power tool brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among power tool brands in New Zealand, from 16.7% to 19.1%.

  2. In September 2026, Makita gained share of searches among power tool brands in New Zealand, from 27.7% to 28.7%.

  3. In September 2026, Festool gained share of searches among power tool brands in New Zealand, from 3% to 3.6%.

  4. In September 2026, DeWalt lost share of searches among power tool brands in New Zealand, from 25.2% to 23.4%.

  5. In September 2026, Milwaukee lost share of searches among power tool brands in New Zealand, from 12.1% to 10.8%.

  6. Estimated monthly branded searches for Stanley in New Zealand rose 27.6% over 12 measured months, from 1.7K to 2.2K in September 2026.

How are HiKOKI’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using HiKOKI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hikoki
  • hikoki battery
  • hikoki drill
  • hikoki multi tool
  • hikoki multivolt battery
  • hikoki planer
  • hikoki power tools
  • hikoki radio
  • hikoki tools

Do you work for HiKOKI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HiKOKI compete?

HiKOKI is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands6th of 93.6%Shown above
Cordless roofing nailer brands4th of 67.5%Show ranking
Air nailer brands4th of 89.5%Show ranking
Framing nail gun brands4th of 610.9%Show ranking
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Is HiKOKI your brand?

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