Brandwave

How popular isHiKOKI?

In September 2026, people searched for HiKOKI by name about 3,150 times in New Zealand, a 24.5% increase from the previous year. These searches made up 10.9% of all New Zealand framing nail gun brand searches, placing HiKOKI fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about framing nail gun brands, HiKOKI appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

HiKOKI is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. RyobiShare of searches 41.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 27.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. MilwaukeeShare of searches 16.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. HiKOKIShare of searches 10.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. PaslodeShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top framing nail gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HiKOKI appeared in all five answers. HiKOKI is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paslode1st
  2. Milwaukee2nd
  3. HiKOKI3rd
  4. DeWalt4th
  5. Bostitch4th
  6. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HiKOKI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paslode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bostitch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about framing nail gun brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which framing nail gun brands compete with HiKOKI?

HiKOKI against framing nail gun brands in New Zealand, by month

Share of searches by month for Ryobi, DeWalt, Milwaukee, HiKOKI, Paslode. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiDeWaltMilwaukeeHiKOKIPaslodeBostitch
Oct 202540.3%27.6%14.5%10.8%6.6%0.26%
Nov 202546.7%29.8%12.2%7.6%3.6%0.1%
Dec 202553.6%24.6%12.1%6.8%2.7%0.17%
Jan 202648.7%27.9%11.8%8.2%3.2%0.2%
Feb 202642%30.3%15.1%8.3%4.1%0.14%
Mar 202644.5%27.7%14%9.2%4.5%0.19%
Apr 202642.3%29.6%14.9%8.7%4.2%0.28%
May 202636%31.1%19.5%9%4.3%0.14%
Jun 202633.7%33.7%17.7%10.2%4.6%0.19%
Jul 202635.4%30.6%18.4%11.2%4.2%0.21%
Aug 202635.8%28.5%21.4%10.7%3.4%0.23%
Sep 202641.2%27.5%16.3%10.9%4%0.17%

  1. 1.Ryobi

    41.2%

    Held 1st. 7.5K estimated branded searches, +19.1% vs prior month. Share +5.4 points.

  2. 2.DeWalt

    27.5%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Milwaukee

    16.3%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.1 points.

  4. 4.HiKOKI

    10.9%

    Held 4th. 2K estimated branded searches, +5.3% vs prior month. Share +0.2 points.

  5. 5.Paslode

    4%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share +0.6 points.

  6. 6.Bostitch

    0.17%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

Compare popularity between HiKOKI and its closest rivals

Every comparison with HiKOKI

9 comparisons

How has branded search demand for HiKOKI changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HiKOKI in New Zealand rose from 2.5K to 3.1K.
  • Across the 12 months ending September 2026, HiKOKI’s share of searches among framing nail gun brands in New Zealand peaked at 11.2% in July 2026 and was lowest at 6.8% in December 2025.

How did search popularity change for New Zealand framing nail gun brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among framing nail gun brands in New Zealand, from 35.8% to 41.2%.

  2. In September 2026, Paslode gained share of searches among framing nail gun brands in New Zealand, from 3.4% to 4%.

  3. In September 2026, Milwaukee lost share of searches among framing nail gun brands in New Zealand, from 21.4% to 16.3%.

  4. In September 2026, DeWalt lost share of searches among framing nail gun brands in New Zealand, from 28.5% to 27.5%.

  5. Estimated monthly branded searches for HiKOKI in New Zealand rose 20.1% over 12 measured months, from 1.6K to 2K in September 2026.

  6. Estimated monthly branded searches for Bostitch in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are HiKOKI’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using HiKOKI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hikoki
  • hikoki battery
  • hikoki drill
  • hikoki multi tool
  • hikoki multivolt battery
  • hikoki planer
  • hikoki power tools
  • hikoki radio
  • hikoki tools

Do you work for HiKOKI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HiKOKI compete?

HiKOKI is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands6th of 93.6%Show ranking
Cordless roofing nailer brands4th of 67.5%Show ranking
Air nailer brands4th of 89.5%Show ranking
Framing nail gun brands4th of 610.9%Shown above
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Is HiKOKI your brand?

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