HiKOKI vs Ozito:Which is more popular by branded search in New Zealand?
In August 2026, Ozito had more branded searches than HiKOKI among power tool brands in New Zealand. Ozito was estimated to have 7.8K branded searches compared to HiKOKI’s 3.6K, and held an 8% Share of Search versus HiKOKI’s 3.8%.
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Which is more popular in search, HiKOKI or Ozito?
Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ozito, HiKOKI. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Ryobi | Milwaukee | Ozito | HiKOKI | Festool | Stanley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.5% | 25.3% | 9.2% | 7.9% | 3.1% | 3.1% | 2.8% |
| Nov 2025 | 27.7% | 19.6% | 29.3% | 8.6% | 7.3% | 2.5% | 2.5% | 2.4% |
| Dec 2025 | 27.7% | 17% | 30% | 8.8% | 8.7% | 2.5% | 2.2% | 3% |
| Jan 2026 | 28.3% | 17.5% | 28.5% | 8.8% | 9.1% | 2.7% | 2.5% | 2.6% |
| Feb 2026 | 29.7% | 20.1% | 24.9% | 9.4% | 7.2% | 3% | 3% | 2.8% |
| Mar 2026 | 28.7% | 19.5% | 24.9% | 10.3% | 7.1% | 3.3% | 3.4% | 2.7% |
| Apr 2026 | 28.9% | 20.1% | 24.4% | 9.8% | 7.9% | 3% | 2.9% | 3% |
| May 2026 | 28.9% | 21.9% | 20.3% | 11.7% | 7.7% | 3.1% | 3.4% | 3% |
| Jun 2026 | 28.5% | 23.7% | 18.2% | 11.9% | 7.1% | 3.7% | 3.6% | 3.3% |
| Jul 2026 | 28.2% | 22.5% | 18.3% | 12.3% | 8.2% | 3.7% | 3.6% | 3.2% |
| Aug 2026 | 27.5% | 22.7% | 19.4% | 12.6% | 8% | 3.8% | 3% | 2.9% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the HiKOKI and Ozito comparison changed over the last 12 months?
3 findings
- Ozito was ahead of HiKOKI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HiKOKI’s estimated Share of Search among power tool brands in New Zealand moved from 3.1% to 3.8%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, Ozito’s estimated Share of Search among power tool brands in New Zealand moved from 7.9% to 8%, and its estimated monthly branded searches moved from 7.4K to 7.8K.
How did search popularity change for New Zealand power tool brands in August 2026?
1 change
Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HiKOKI’s and Ozito’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HiKOKI
14 branded search terms
- hikoki
- hikoki 18v battery
- hikoki 36v battery
- hikoki battery
- hikoki drill
- hikoki multi tool
- hikoki multivolt battery
- hikoki near me
- hikoki nz
- hikoki online
- hikoki planer
- hikoki power tools
- hikoki radio
- hikoki tools
Ozito
24 branded search terms
- battery ozito
- impact drill ozito
- ozito
- ozito 1800w 2030psi high pressure washer
- ozito 18v battery
- ozito air compressor
- ozito airless sprayer
- ozito angle grinder
- ozito drill
- ozito grinder
- ozito high pressure washer
- ozito impact wrench
- ozito multi tool
- ozito near me
- ozito nz
- ozito online
- ozito power tools
- ozito power washer
- ozito pxc
- ozito rotary tool
- ozito router
- ozito tools
- ozito water blaster
- ozito waterblaster
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.