HiKOKI vs Makita:Which is more popular by branded search in New Zealand?
In August 2026, Makita had more branded searches than HiKOKI among power tool brands in New Zealand. Makita was estimated to have 26.6K branded searches compared to HiKOKI’s 3.6K, and held a 27.5% Share of Search versus HiKOKI’s 3.8%.
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Which is more popular in search, HiKOKI or Makita?
Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Makita, HiKOKI. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Ryobi | Milwaukee | Ozito | HiKOKI | Festool | Stanley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.5% | 25.3% | 9.2% | 7.9% | 3.1% | 3.1% | 2.8% |
| Nov 2025 | 27.7% | 19.6% | 29.3% | 8.6% | 7.3% | 2.5% | 2.5% | 2.4% |
| Dec 2025 | 27.7% | 17% | 30% | 8.8% | 8.7% | 2.5% | 2.2% | 3% |
| Jan 2026 | 28.3% | 17.5% | 28.5% | 8.8% | 9.1% | 2.7% | 2.5% | 2.6% |
| Feb 2026 | 29.7% | 20.1% | 24.9% | 9.4% | 7.2% | 3% | 3% | 2.8% |
| Mar 2026 | 28.7% | 19.5% | 24.9% | 10.3% | 7.1% | 3.3% | 3.4% | 2.7% |
| Apr 2026 | 28.9% | 20.1% | 24.4% | 9.8% | 7.9% | 3% | 2.9% | 3% |
| May 2026 | 28.9% | 21.9% | 20.3% | 11.7% | 7.7% | 3.1% | 3.4% | 3% |
| Jun 2026 | 28.5% | 23.7% | 18.2% | 11.9% | 7.1% | 3.7% | 3.6% | 3.3% |
| Jul 2026 | 28.2% | 22.5% | 18.3% | 12.3% | 8.2% | 3.7% | 3.6% | 3.2% |
| Aug 2026 | 27.5% | 22.7% | 19.4% | 12.6% | 8% | 3.8% | 3% | 2.9% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the HiKOKI and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of HiKOKI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HiKOKI’s estimated Share of Search among power tool brands in New Zealand moved from 3.1% to 3.8%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among power tool brands in New Zealand moved from 30.1% to 27.5%, and its estimated monthly branded searches moved from 28.1K to 26.6K.
How did search popularity change for New Zealand power tool brands in August 2026?
2 changes
In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%.
Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HiKOKI’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HiKOKI
14 branded search terms
- hikoki
- hikoki 18v battery
- hikoki 36v battery
- hikoki battery
- hikoki drill
- hikoki multi tool
- hikoki multivolt battery
- hikoki near me
- hikoki nz
- hikoki online
- hikoki planer
- hikoki power tools
- hikoki radio
- hikoki tools
Makita
23 branded search terms
- makita
- makita 18v battery
- makita 40v
- makita battery
- makita blower
- makita chainsaw
- makita chop saw
- makita co nz
- makita drill
- makita hedge cutter
- makita impact wrench
- makita mowers
- makita multi tool
- makita near me
- makita nz
- makita online
- makita planer
- makita router
- makita sander
- makita skill saw
- makita tool
- makita track saw
- makita trimmers
Put your own brand in this comparison
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