Brandwave

Power tool brands in New Zealand:Which brands are most popular in search?

In August 2026, Makita was the most searched among power tool brands in New Zealand, with an estimated 26.6K branded searches and 27.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Makita27.5%
  2. DeWalt22.7%
  3. Ryobi19.4%
  4. Milwaukee12.6%
  5. Ozito8%
  6. HiKOKI3.8%
  7. Festool3%
  8. Stanley2.9%

Follow power tool brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among power tool brands in New Zealand, by month

Share of Search by month for Makita, DeWalt, Ryobi, Milwaukee, Ozito, HiKOKI, Festool, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltRyobiMilwaukeeOzitoHiKOKIFestoolStanley
Oct 202530.1%18.5%25.3%9.2%7.9%3.1%3.1%2.8%
Nov 202527.7%19.6%29.3%8.6%7.3%2.5%2.5%2.4%
Dec 202527.7%17%30%8.8%8.7%2.5%2.2%3%
Jan 202628.3%17.5%28.5%8.8%9.1%2.7%2.5%2.6%
Feb 202629.7%20.1%24.9%9.4%7.2%3%3%2.8%
Mar 202628.7%19.5%24.9%10.3%7.1%3.3%3.4%2.7%
Apr 202628.9%20.1%24.4%9.8%7.9%3%2.9%3%
May 202628.9%21.9%20.3%11.7%7.7%3.1%3.4%3%
Jun 202628.5%23.7%18.2%11.9%7.1%3.7%3.6%3.3%
Jul 202628.2%22.5%18.3%12.3%8.2%3.7%3.6%3.2%
Aug 202627.5%22.7%19.4%12.6%8%3.8%3%2.9%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Makita

    27.5%

    held 1st · 26.6K estimated branded searches · +10.1% vs prior month · -0.7 points

  2. 2.DeWalt

    22.7%

    held 2nd · 22K estimated branded searches · +14% vs prior month · +0.2 points

  3. 3.Ryobi

    19.4%

    held 3rd · 18.8K estimated branded searches · +19.8% vs prior month · +1.1 points

  4. 4.Milwaukee

    12.6%

    held 4th · 12.2K estimated branded searches · +15.6% vs prior month · +0.3 points

  5. 5.Ozito

    8%

    held 5th · 7.8K estimated branded searches · +10.7% vs prior month · -0.2 points

  6. 6.HiKOKI

    3.8%

    held 6th · 3.6K estimated branded searches · +15.6% vs prior month · +0.1 points

  7. 7.Festool

    3%

    held 7th · 2.9K estimated branded searches · -6.4% vs prior month · -0.6 points

  8. 8.Stanley

    2.9%

    held 8th · 2.8K estimated branded searches · +3.3% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among power tool brands in New Zealand?

In August 2026, Makita was the most searched among power tool brands in New Zealand, with an estimated 26.6K branded searches and 27.5% estimated Share of Search within this set. DeWalt is in 2nd place, 4.7 percentage points behind at 22.7% Share of Search.

New Zealand power tool brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Makita30.1% → 27.5%30.1%Oct 202527.5%Aug 20261st
DeWalt18.5% → 22.7%23.7%Jun 202617%Dec 20253rd → 2nd
Ryobi25.3% → 19.4%30%Dec 202518.2%Jun 20262nd → 3rd
Milwaukee9.2% → 12.6%12.6%Aug 20268.6%Nov 20254th
Ozito7.9% → 8%9.1%Jan 20267.1%Mar 20265th
HiKOKI3.1% → 3.8%3.8%Aug 20262.5%Dec 20256th
Festool3.1% → 3%3.6%Jul 20262.2%Dec 20257th
Stanley2.8% → 2.9%3.3%Jun 20262.4%Nov 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among power tool brands in New Zealand decreased from 30.1% to 27.5%.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among power tool brands in New Zealand increased from 18.5% to 22.7%.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand decreased from 25.3% to 19.4%.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands in New Zealand increased from 9.2% to 12.6%.
  • Across the 11 months ending August 2026, HiKOKI’s estimated Share of Search among power tool brands in New Zealand increased from 3.1% to 3.8%.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among power tool brands in New Zealand peaked at 23.7% in June 2026 and was lowest at 17% in December 2025.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand peaked at 30% in December 2025 and was lowest at 18.2% in June 2026.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among power tool brands in New Zealand peaked at 12.6% in August 2026 and was lowest at 8.6% in November 2025.
  • Across the 11 months ending August 2026, Ozito’s estimated Share of Search among power tool brands in New Zealand peaked at 9.1% in January 2026 and was lowest at 7.1% in March 2026.
  • Across the 11 months ending August 2026, HiKOKI’s estimated Share of Search among power tool brands in New Zealand peaked at 3.8% in August 2026 and was lowest at 2.5% in December 2025.
  • Across the 11 months ending August 2026, Festool’s estimated Share of Search among power tool brands in New Zealand peaked at 3.6% in July 2026 and was lowest at 2.2% in December 2025.
  • Across the 11 months ending August 2026, DeWalt rose from 3rd to 2nd among power tool brands in New Zealand.
  • Across the 11 months ending August 2026, Ryobi fell from 2nd to 3rd among power tool brands in New Zealand.
  • Across the 11 months ending August 2026, Ozito, Festool and Stanley held steady: their estimated Share of Search among power tool brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand power tool brands in August 2026?

  1. In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%.

  2. In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%.

  3. In August 2026, Festool lost estimated Share of Search among power tool brands in New Zealand, from 3.6% to 3%.

  4. Milwaukee’s estimated Share of Search among power tool brands in New Zealand has gained ground for 3 months in a row, from 11.7% to 12.6% in August 2026.

  5. Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026.

  6. Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record