Brandwave

Ozito vs Ryobi:Which is more popular by branded search in New Zealand?

In August 2026, Ryobi had more branded searches than Ozito among power tool brands in New Zealand. Ryobi was estimated to have 18.8K branded searches compared to Ozito’s 7.8K, and held a 19.4% Share of Search versus Ozito’s 8%.

Share of Search among power tool brands in New Zealand in August 2026Which is more popular in search, Ozito or Ryobi?
Ozito8%7.8K searches
vs
Ryobi19.4%18.8K searches

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Which is more popular in search, Ozito or Ryobi?

Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ozito and Ryobi among power tool brands in New Zealand, by month

Share of Search by month for Ryobi, Ozito. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltRyobiMilwaukeeOzitoHiKOKIFestoolStanley
Oct 202530.1%18.5%25.3%9.2%7.9%3.1%3.1%2.8%
Nov 202527.7%19.6%29.3%8.6%7.3%2.5%2.5%2.4%
Dec 202527.7%17%30%8.8%8.7%2.5%2.2%3%
Jan 202628.3%17.5%28.5%8.8%9.1%2.7%2.5%2.6%
Feb 202629.7%20.1%24.9%9.4%7.2%3%3%2.8%
Mar 202628.7%19.5%24.9%10.3%7.1%3.3%3.4%2.7%
Apr 202628.9%20.1%24.4%9.8%7.9%3%2.9%3%
May 202628.9%21.9%20.3%11.7%7.7%3.1%3.4%3%
Jun 202628.5%23.7%18.2%11.9%7.1%3.7%3.6%3.3%
Jul 202628.2%22.5%18.3%12.3%8.2%3.7%3.6%3.2%
Aug 202627.5%22.7%19.4%12.6%8%3.8%3%2.9%
Sep 2026————————

How has the Ozito and Ryobi comparison changed over the last 12 months?

  • Ryobi was ahead of Ozito in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Ozito’s estimated Share of Search among power tool brands in New Zealand moved from 7.9% to 8%, and its estimated monthly branded searches moved from 7.4K to 7.8K.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand moved from 25.3% to 19.4%, and its estimated monthly branded searches moved from 23.6K to 18.8K.

How did search popularity change for New Zealand power tool brands in August 2026?

  1. In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Ozito’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ozito

24 branded search terms

  • battery ozito
  • impact drill ozito
  • ozito
  • ozito 1800w 2030psi high pressure washer
  • ozito 18v battery
  • ozito air compressor
  • ozito airless sprayer
  • ozito angle grinder
  • ozito drill
  • ozito grinder
  • ozito high pressure washer
  • ozito impact wrench
  • ozito multi tool
  • ozito near me
  • ozito nz
  • ozito online
  • ozito power tools
  • ozito power washer
  • ozito pxc
  • ozito rotary tool
  • ozito router
  • ozito tools
  • ozito water blaster
  • ozito waterblaster

Ryobi

22 branded search terms

  • ryobi
  • ryobi 18v battery
  • ryobi 36v battery
  • ryobi battery
  • ryobi bench saw
  • ryobi blower
  • ryobi chainsaw
  • ryobi co nz
  • ryobi drill
  • ryobi electric mower
  • ryobi hand blower
  • ryobi hedge trimmer
  • ryobi lawn mower
  • ryobi line trimmer
  • ryobi nailer
  • ryobi near me
  • ryobi nz
  • ryobi online
  • ryobi power washers
  • ryobi sander
  • ryobi tool
  • ryobi weed eater

How the Brand Demand Index is measured

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