Brandwave

How popular isRyobi in search?

In August 2026, there were an estimated 18.8K branded searches for Ryobi in New Zealand which is down 20.3% over the last 11 months. Ryobi holds 39.3% estimated Share of Search among New Zealand chainsaw and outdoor power brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Ryobi39.3%
  2. STIHL35.1%
  3. Husqvarna24.1%
  4. ECHO1.5%
Ryobi website (opens in a new tab)

Follow Ryobi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which chainsaw and outdoor power brands compete with Ryobi?

Ryobi against chainsaw and outdoor power brands in New Zealand, by month

Share of Search by month for Ryobi, STIHL, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthRyobiSTIHLHusqvarnaECHO
Oct 202537.5%32.7%29%0.8%
Nov 202542.3%32.6%24.4%0.73%
Dec 202544%32.5%22.8%0.71%
Jan 202640.6%33.8%24.8%0.76%
Feb 202636.6%35.5%26.9%0.95%
Mar 202638.8%33.3%26.8%1.1%
Apr 202638%34.3%26.5%1.1%
May 202633.6%38.2%26.9%1.3%
Jun 202635.8%36.5%26.1%1.5%
Jul 202635.9%36.5%26.1%1.5%
Aug 202639.3%35.1%24.1%1.5%
Sep 2026————

  1. 1.Ryobi

    39.3%

    moved from 2nd to 1st · 18.8K estimated branded searches · +19.8% vs prior month · +3.5 points

  2. 2.STIHL

    35.1%

    moved from 1st to 2nd · 16.8K estimated branded searches · +4.9% vs prior month · -1.5 points

  3. 3.Husqvarna

    24.1%

    held 3rd · 11.5K estimated branded searches · +0.7% vs prior month · -2.1 points

  4. 4.ECHO

    1.5%

    held 4th · 730 estimated branded searches · +14.1% vs prior month · +0.1 points

Compare search popularity between Ryobi and its closest rivals

How has branded search demand for Ryobi changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ryobi in New Zealand fell from 23.6K to 18.8K.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 37.5% to 39.3%.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 44% in December 2025 and was lowest at 33.6% in May 2026.

How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026?

  1. In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%.

  2. In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%.

  3. In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%.

  4. Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026.

Which power tool brands compete with Ryobi?

Ryobi against power tool brands in New Zealand, by month

Share of Search by month for Makita, DeWalt, Ryobi, Milwaukee, Ozito, HiKOKI, Festool, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltRyobiMilwaukeeOzitoHiKOKIFestoolStanley
Oct 202530.1%18.5%25.3%9.2%7.9%3.1%3.1%2.8%
Nov 202527.7%19.6%29.3%8.6%7.3%2.5%2.5%2.4%
Dec 202527.7%17%30%8.8%8.7%2.5%2.2%3%
Jan 202628.3%17.5%28.5%8.8%9.1%2.7%2.5%2.6%
Feb 202629.7%20.1%24.9%9.4%7.2%3%3%2.8%
Mar 202628.7%19.5%24.9%10.3%7.1%3.3%3.4%2.7%
Apr 202628.9%20.1%24.4%9.8%7.9%3%2.9%3%
May 202628.9%21.9%20.3%11.7%7.7%3.1%3.4%3%
Jun 202628.5%23.7%18.2%11.9%7.1%3.7%3.6%3.3%
Jul 202628.2%22.5%18.3%12.3%8.2%3.7%3.6%3.2%
Aug 202627.5%22.7%19.4%12.6%8%3.8%3%2.9%
Sep 2026————————

  1. 1.Makita

    27.5%

    held 1st · 26.6K estimated branded searches · +10.1% vs prior month · -0.7 points

  2. 2.DeWalt

    22.7%

    held 2nd · 22K estimated branded searches · +14% vs prior month · +0.2 points

  3. 3.Ryobi

    19.4%

    held 3rd · 18.8K estimated branded searches · +19.8% vs prior month · +1.1 points

  4. 4.Milwaukee

    12.6%

    held 4th · 12.2K estimated branded searches · +15.6% vs prior month · +0.3 points

  5. 5.Ozito

    8%

    held 5th · 7.8K estimated branded searches · +10.7% vs prior month · -0.2 points

  6. 6.HiKOKI

    3.8%

    held 6th · 3.6K estimated branded searches · +15.6% vs prior month · +0.1 points

  7. 7.Festool

    3%

    held 7th · 2.9K estimated branded searches · -6.4% vs prior month · -0.6 points

  8. 8.Stanley

    2.9%

    held 8th · 2.8K estimated branded searches · +3.3% vs prior month · -0.3 points

Compare search popularity between Ryobi and its closest rivals

How has branded search demand for Ryobi changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand decreased from 25.3% to 19.4%.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand peaked at 30% in December 2025 and was lowest at 18.2% in June 2026.
  • Across the 11 months ending August 2026, Ryobi fell from 2nd to 3rd among power tool brands in New Zealand.

How did search popularity change for New Zealand power tool brands in August 2026?

  1. In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%.

  2. In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%.

  3. In August 2026, Festool lost estimated Share of Search among power tool brands in New Zealand, from 3.6% to 3%.

  4. Milwaukee’s estimated Share of Search among power tool brands in New Zealand has gained ground for 3 months in a row, from 11.7% to 12.6% in August 2026.

  5. Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026.

  6. Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026.

How is Ryobi measured?

Brandwave collects information about searches that people make online using Ryobi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • ryobi
  • ryobi 18v battery
  • ryobi 36v battery
  • ryobi battery
  • ryobi bench saw
  • ryobi blower
  • ryobi chainsaw
  • ryobi co nz
  • ryobi drill
  • ryobi electric mower
  • ryobi hand blower
  • ryobi hedge trimmer
  • ryobi lawn mower
  • ryobi line trimmer
  • ryobi nailer
  • ryobi near me
  • ryobi nz
  • ryobi online
  • ryobi power washers
  • ryobi sander
  • ryobi tool
  • ryobi weed eater

Do you work for Ryobi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Ryobi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record