Brandwave

John Deere vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than John Deere among riding lawn mower brands in New Zealand. Ryobi had about 15,900 branded searches, while John Deere had 3,590. Ryobi made up 53.7% of all riding lawn mower brand searches we track, and John Deere accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about riding lawn mower brands, John Deere appeared in all four answers and Ryobi in none.

Among riding lawn mower brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 4 searches for every 1 for John Deere

Ryobi 15.9K searchesJohn Deere 3.6K searches

Who does AI mention more?

John Deere, mentioned in every answer we collected

John Deere in 4 of 4Ryobi in 0 of 4

Who does AI recommend more?

John Deere, the only one of the two named

John Deere first in 4Ryobi never named

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Top riding lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, John Deere appeared in all four answers. Ryobi did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Cub Cadet2nd
  3. Husqvarna3rd
  4. Honda Power Equipment4th
  5. Greenworks4th
  6. Ryobi–
  7. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cub Cadet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Power Equipment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenworks1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ryobi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kubota0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about riding lawn mower brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is John Deere or Ryobi more popular in search?

This chart shows how often people search Google for John Deere and Ryobi by name. Each line represents a brand's share of searches for all seven riding lawn mower brands we track, month by month, from searches in New Zealand.

John Deere and Ryobi among riding lawn mower brands in New Zealand, by month

Share of searches by month for Ryobi, John Deere. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiHusqvarnaJohn DeereKubotaHonda Power EquipmentCub CadetGreenworks
Oct 202543.8%31.4%14%5.1%3.1%2.7%0%
Nov 202551.9%26.7%11.4%4.9%2.8%2.3%0%
Dec 202553%24.7%13.1%4.6%2.6%2.1%0.03%
Jan 202650.3%27.6%12%5.2%2.6%2.3%0%
Feb 202645.1%29.8%12.3%6.7%3.6%2.5%0%
Mar 202646.2%28.1%12.2%9.3%2.6%1.6%0%
Apr 202646.4%30.1%12.7%6.7%2.3%1.7%0%
May 202642%32.3%14.1%7.7%2.4%1.5%0%
Jun 202642.5%29.1%14.8%9.4%2.5%1.6%0%
Jul 202645.6%31%13.6%5.7%2.5%1.5%0%
Aug 202648.1%26.9%14%6.5%2.5%1.9%0%
Sep 202653.7%24.3%12.1%5.6%2.8%1.6%0%

How has the John Deere and Ryobi comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand riding lawn mower brands in September 2026?

2 changes
  1. In September 2026, Ryobi gained share of searches among riding lawn mower brands in New Zealand, from 48.1% to 53.7%.

  2. In September 2026, John Deere lost share of searches among riding lawn mower brands in New Zealand, from 14% to 12.1%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using John Deere’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

John Deere

7 branded search terms

  • brandt john deere
  • john deere
  • john deere caps
  • john deere excavators
  • john deere gator
  • john deere mowers
  • johndeere

Ryobi

10 branded search terms

  • ryobi
  • ryobi blower
  • ryobi chainsaw
  • ryobi electric mower
  • ryobi hand blower
  • ryobi hedge trimmer
  • ryobi lawn mower
  • ryobi power washers
  • ryobi tool
  • ryobi weed eater

How the Brand Demand Index is measured

Other head-to-heads among riding lawn mower brands

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