How popular isJohn Deere in search?
In August 2026, there were an estimated 6.2K branded searches for John Deere in New Zealand which is down 23% over the last 11 months. John Deere holds 38.4% estimated Share of Search among New Zealand tractor brands and is ranked 1st of 7 competitors for search popularity.
John Deere38.4%
Kubota21.6%
Massey Ferguson20.6%
CLAAS6.3%
Fendt5.2%
Case IH4.2%
New Holland3.7%
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Which tractor brands compete with John Deere?
Share of Search by month for John Deere, Kubota, Massey Ferguson, CLAAS, Fendt, Case IH, New Holland. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Massey Ferguson | CLAAS | Fendt | Case IH | New Holland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 20.6% | 19.7% | 6.5% | 5.6% | 4.2% | 1.7% |
| Nov 2025 | 39.6% | 21.5% | 20.6% | 6.3% | 6.6% | 3.6% | 1.7% |
| Dec 2025 | 42.5% | 21.1% | 20.3% | 5.6% | 5.2% | 3.7% | 1.6% |
| Jan 2026 | 37.3% | 23.4% | 22.8% | 6.2% | 4.8% | 3.8% | 1.6% |
| Feb 2026 | 38.6% | 22.7% | 19.7% | 7% | 5.7% | 4.1% | 2.2% |
| Mar 2026 | 38.1% | 25.5% | 19% | 6.4% | 5.6% | 3.4% | 2% |
| Apr 2026 | 38.4% | 23.5% | 21.7% | 5.5% | 5.2% | 3.7% | 2% |
| May 2026 | 38.5% | 23.5% | 20.6% | 5.9% | 5% | 4.2% | 2.3% |
| Jun 2026 | 35.1% | 24.7% | 18.9% | 5.8% | 7.4% | 5% | 3.2% |
| Jul 2026 | 38% | 20.7% | 21% | 5.9% | 6.6% | 4.5% | 3.3% |
| Aug 2026 | 38.4% | 21.6% | 20.6% | 6.3% | 5.2% | 4.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 6.2K | +13.4% | +0.4 points | |
| 2, moved from 3rd to 2nd | 21.6% | 3.5K | +17.6% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.6% | 3.3K | +10% | -0.4 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 6.3% | 1K | +18.8% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.2% | 830 | -11.7% | -1.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.2% | 680 | +4.6% | -0.3 points | |
| 7, held 7th | 3.7% | 600 | +25% | +0.4 points |
38.4%
held 1st · 6.2K estimated branded searches · +13.4% vs prior month · +0.4 points
2.
21.6%
moved from 3rd to 2nd · 3.5K estimated branded searches · +17.6% vs prior month · +1 points
20.6%
moved from 2nd to 3rd · 3.3K estimated branded searches · +10% vs prior month · -0.4 points
4.
CLAAS6.3%
moved from 5th to 4th · 1K estimated branded searches · +18.8% vs prior month · +0.3 points
5.
Fendt5.2%
moved from 4th to 5th · 830 estimated branded searches · -11.7% vs prior month · -1.4 points
6.
Case IH4.2%
held 6th · 680 estimated branded searches · +4.6% vs prior month · -0.3 points
3.7%
held 7th · 600 estimated branded searches · +25% vs prior month · +0.4 points
Compare search popularity between John Deere and its closest rivals
How has branded search demand for John Deere changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for John Deere in New Zealand fell from 8K to 6.2K.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among tractor brands in New Zealand decreased from 41.7% to 38.4%.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among tractor brands in New Zealand peaked at 42.5% in December 2025 and was lowest at 35.1% in June 2026.
How did search popularity change for New Zealand tractor brands in August 2026?
6 changes
In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%.
In August 2026, Fendt lost estimated Share of Search among tractor brands in New Zealand, from 6.6% to 5.2%.
New Holland’s estimated Share of Search among tractor brands in New Zealand has gained ground for 3 months in a row, from 2.3% to 3.7% in August 2026.
In August 2026, CLAAS rose from 5th to 4th among tractor brands in New Zealand.
Estimated monthly branded searches for John Deere in New Zealand fell 23% over 11 measured months, from 8K to 6.2K in August 2026.
Estimated monthly branded searches for Case IH in New Zealand fell 15% over 11 measured months, from 800 to 680 in August 2026.
How is John Deere measured?
Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
27 branded search terms
- brandt john deere
- deere com
- john deere
- john deere 6110m
- john deere 6r
- john deere 8r
- john deere 9rx
- john deere caps
- john deere childrens tractor
- john deere d110
- john deere excavators
- john deere farm equipment
- john deere gator
- john deere lawn mowers
- john deere mowers
- john deere near me
- john deere nz
- john deere online
- john deere ride on
- john deere riding lawn mowers
- john deere riding mowers
- john deere tractor
- john deere x300r
- john deere zero turn mowers
- johndeere
- johndeere nz
- johndeere tractor
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Is John Deere your brand?
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