John Deere vs Kubota:Which is more popular by branded search in New Zealand?
In August 2026, John Deere had more branded searches than Kubota among tractor brands in New Zealand. John Deere was estimated to have 6.2K branded searches compared to Kubota’s 3.5K, and held a 38.4% Share of Search versus Kubota’s 21.6%.
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Which is more popular in search, John Deere or Kubota?
Compare the tractor and farm machinery brands New Zealand farmers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John Deere, Kubota. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Massey Ferguson | CLAAS | Fendt | Case IH | New Holland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 20.6% | 19.7% | 6.5% | 5.6% | 4.2% | 1.7% |
| Nov 2025 | 39.6% | 21.5% | 20.6% | 6.3% | 6.6% | 3.6% | 1.7% |
| Dec 2025 | 42.5% | 21.1% | 20.3% | 5.6% | 5.2% | 3.7% | 1.6% |
| Jan 2026 | 37.3% | 23.4% | 22.8% | 6.2% | 4.8% | 3.8% | 1.6% |
| Feb 2026 | 38.6% | 22.7% | 19.7% | 7% | 5.7% | 4.1% | 2.2% |
| Mar 2026 | 38.1% | 25.5% | 19% | 6.4% | 5.6% | 3.4% | 2% |
| Apr 2026 | 38.4% | 23.5% | 21.7% | 5.5% | 5.2% | 3.7% | 2% |
| May 2026 | 38.5% | 23.5% | 20.6% | 5.9% | 5% | 4.2% | 2.3% |
| Jun 2026 | 35.1% | 24.7% | 18.9% | 5.8% | 7.4% | 5% | 3.2% |
| Jul 2026 | 38% | 20.7% | 21% | 5.9% | 6.6% | 4.5% | 3.3% |
| Aug 2026 | 38.4% | 21.6% | 20.6% | 6.3% | 5.2% | 4.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the John Deere and Kubota comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Kubota in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among tractor brands in New Zealand moved from 41.7% to 38.4%, and its estimated monthly branded searches moved from 8K to 6.2K.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands in New Zealand moved from 20.6% to 21.6%, and its estimated monthly branded searches moved from 4K to 3.5K.
How did search popularity change for New Zealand tractor brands in August 2026?
2 changes
In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%.
Estimated monthly branded searches for John Deere in New Zealand fell 23% over 11 measured months, from 8K to 6.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
27 branded search terms
- brandt john deere
- deere com
- john deere
- john deere 6110m
- john deere 6r
- john deere 8r
- john deere 9rx
- john deere caps
- john deere childrens tractor
- john deere d110
- john deere excavators
- john deere farm equipment
- john deere gator
- john deere lawn mowers
- john deere mowers
- john deere near me
- john deere nz
- john deere online
- john deere ride on
- john deere riding lawn mowers
- john deere riding mowers
- john deere tractor
- john deere x300r
- john deere zero turn mowers
- johndeere
- johndeere nz
- johndeere tractor
Kubota
24 branded search terms
- kubota
- kubota b3150
- kubota b7100
- kubota bx2680
- kubota co nz
- kubota digger
- kubota excavator
- kubota f3690
- kubota farm machinery
- kubota lawn mowers
- kubota mowers
- kubota near me
- kubota nz
- kubota online
- kubota ride on mowers
- kubota rtv
- kubota rtv900
- kubota side by side
- kubota skid steer
- kubota tractor
- kubota u17 3
- kubota u27 4
- kubota zero turn
- kubota zero turn mowers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.