How popular isKubota in search?
In August 2026, there were an estimated 3.5K branded searches for Kubota in New Zealand which is down 12.1% over the last 11 months. Kubota holds 21.6% estimated Share of Search among New Zealand tractor brands and is ranked 2nd of 7 competitors for search popularity.
John Deere38.4%
Kubota21.6%
Massey Ferguson20.6%
CLAAS6.3%
Fendt5.2%
Case IH4.2%
New Holland3.7%
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Which tractor brands compete with Kubota?
Share of Search by month for John Deere, Kubota, Massey Ferguson, CLAAS, Fendt, Case IH, New Holland. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Massey Ferguson | CLAAS | Fendt | Case IH | New Holland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 20.6% | 19.7% | 6.5% | 5.6% | 4.2% | 1.7% |
| Nov 2025 | 39.6% | 21.5% | 20.6% | 6.3% | 6.6% | 3.6% | 1.7% |
| Dec 2025 | 42.5% | 21.1% | 20.3% | 5.6% | 5.2% | 3.7% | 1.6% |
| Jan 2026 | 37.3% | 23.4% | 22.8% | 6.2% | 4.8% | 3.8% | 1.6% |
| Feb 2026 | 38.6% | 22.7% | 19.7% | 7% | 5.7% | 4.1% | 2.2% |
| Mar 2026 | 38.1% | 25.5% | 19% | 6.4% | 5.6% | 3.4% | 2% |
| Apr 2026 | 38.4% | 23.5% | 21.7% | 5.5% | 5.2% | 3.7% | 2% |
| May 2026 | 38.5% | 23.5% | 20.6% | 5.9% | 5% | 4.2% | 2.3% |
| Jun 2026 | 35.1% | 24.7% | 18.9% | 5.8% | 7.4% | 5% | 3.2% |
| Jul 2026 | 38% | 20.7% | 21% | 5.9% | 6.6% | 4.5% | 3.3% |
| Aug 2026 | 38.4% | 21.6% | 20.6% | 6.3% | 5.2% | 4.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 6.2K | +13.4% | +0.4 points | |
| 2, moved from 3rd to 2nd | 21.6% | 3.5K | +17.6% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.6% | 3.3K | +10% | -0.4 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 6.3% | 1K | +18.8% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.2% | 830 | -11.7% | -1.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.2% | 680 | +4.6% | -0.3 points | |
| 7, held 7th | 3.7% | 600 | +25% | +0.4 points |
38.4%
held 1st · 6.2K estimated branded searches · +13.4% vs prior month · +0.4 points
2.
21.6%
moved from 3rd to 2nd · 3.5K estimated branded searches · +17.6% vs prior month · +1 points
20.6%
moved from 2nd to 3rd · 3.3K estimated branded searches · +10% vs prior month · -0.4 points
4.
CLAAS6.3%
moved from 5th to 4th · 1K estimated branded searches · +18.8% vs prior month · +0.3 points
5.
Fendt5.2%
moved from 4th to 5th · 830 estimated branded searches · -11.7% vs prior month · -1.4 points
6.
Case IH4.2%
held 6th · 680 estimated branded searches · +4.6% vs prior month · -0.3 points
3.7%
held 7th · 600 estimated branded searches · +25% vs prior month · +0.4 points
Compare search popularity between Kubota and its closest rivals
How has branded search demand for Kubota changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kubota in New Zealand fell from 4K to 3.5K.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands in New Zealand increased from 20.6% to 21.6%.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands in New Zealand peaked at 25.5% in March 2026 and was lowest at 20.6% in October 2025.
How did search popularity change for New Zealand tractor brands in August 2026?
6 changes
In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%.
In August 2026, Fendt lost estimated Share of Search among tractor brands in New Zealand, from 6.6% to 5.2%.
New Holland’s estimated Share of Search among tractor brands in New Zealand has gained ground for 3 months in a row, from 2.3% to 3.7% in August 2026.
In August 2026, CLAAS rose from 5th to 4th among tractor brands in New Zealand.
Estimated monthly branded searches for John Deere in New Zealand fell 23% over 11 measured months, from 8K to 6.2K in August 2026.
Estimated monthly branded searches for Case IH in New Zealand fell 15% over 11 measured months, from 800 to 680 in August 2026.
How is Kubota measured?
Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- kubota
- kubota b3150
- kubota b7100
- kubota bx2680
- kubota co nz
- kubota digger
- kubota excavator
- kubota f3690
- kubota farm machinery
- kubota lawn mowers
- kubota mowers
- kubota near me
- kubota nz
- kubota online
- kubota ride on mowers
- kubota rtv
- kubota rtv900
- kubota side by side
- kubota skid steer
- kubota tractor
- kubota u17 3
- kubota u27 4
- kubota zero turn
- kubota zero turn mowers
Do you work for Kubota? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kubota your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.