Kubota vs Massey Ferguson:Which is more popular by branded search in New Zealand?
In August 2026, Kubota had more branded searches than Massey Ferguson among tractor brands in New Zealand. Kubota was estimated to have 3.5K branded searches compared to Massey Ferguson’s 3.3K, and held a 21.6% Share of Search versus Massey Ferguson’s 20.6%.
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Which is more popular in search, Kubota or Massey Ferguson?
Compare the tractor and farm machinery brands New Zealand farmers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kubota, Massey Ferguson. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Massey Ferguson | CLAAS | Fendt | Case IH | New Holland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 20.6% | 19.7% | 6.5% | 5.6% | 4.2% | 1.7% |
| Nov 2025 | 39.6% | 21.5% | 20.6% | 6.3% | 6.6% | 3.6% | 1.7% |
| Dec 2025 | 42.5% | 21.1% | 20.3% | 5.6% | 5.2% | 3.7% | 1.6% |
| Jan 2026 | 37.3% | 23.4% | 22.8% | 6.2% | 4.8% | 3.8% | 1.6% |
| Feb 2026 | 38.6% | 22.7% | 19.7% | 7% | 5.7% | 4.1% | 2.2% |
| Mar 2026 | 38.1% | 25.5% | 19% | 6.4% | 5.6% | 3.4% | 2% |
| Apr 2026 | 38.4% | 23.5% | 21.7% | 5.5% | 5.2% | 3.7% | 2% |
| May 2026 | 38.5% | 23.5% | 20.6% | 5.9% | 5% | 4.2% | 2.3% |
| Jun 2026 | 35.1% | 24.7% | 18.9% | 5.8% | 7.4% | 5% | 3.2% |
| Jul 2026 | 38% | 20.7% | 21% | 5.9% | 6.6% | 4.5% | 3.3% |
| Aug 2026 | 38.4% | 21.6% | 20.6% | 6.3% | 5.2% | 4.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Kubota and Massey Ferguson comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Massey Ferguson took it in July 2026, Kubota took it in August 2026.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands in New Zealand moved from 20.6% to 21.6%, and its estimated monthly branded searches moved from 4K to 3.5K.
- Across the 11 months ending August 2026, Massey Ferguson’s estimated Share of Search among tractor brands in New Zealand moved from 19.7% to 20.6%, and its estimated monthly branded searches moved from 3.8K to 3.3K.
How did search popularity change for New Zealand tractor brands in August 2026?
2 changes
In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%.
Estimated monthly branded searches for Massey Ferguson in New Zealand fell 12.7% over 11 measured months, from 3.8K to 3.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kubota’s and Massey Ferguson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kubota
24 branded search terms
- kubota
- kubota b3150
- kubota b7100
- kubota bx2680
- kubota co nz
- kubota digger
- kubota excavator
- kubota f3690
- kubota farm machinery
- kubota lawn mowers
- kubota mowers
- kubota near me
- kubota nz
- kubota online
- kubota ride on mowers
- kubota rtv
- kubota rtv900
- kubota side by side
- kubota skid steer
- kubota tractor
- kubota u17 3
- kubota u27 4
- kubota zero turn
- kubota zero turn mowers
Massey Ferguson
26 branded search terms
- 135 massey ferguson tractor for sale
- 5465 massey ferguson
- 7614 massey ferguson
- massey ferguson
- massey ferguson 135
- massey ferguson 135 for sale
- massey ferguson 165
- massey ferguson 188
- massey ferguson 28
- massey ferguson 35
- massey ferguson 35 tractor
- massey ferguson 35x for sale
- massey ferguson 390
- massey ferguson 65
- massey ferguson 7615
- massey ferguson farm machinery
- massey ferguson near me
- massey ferguson nz
- massey ferguson online
- massey ferguson small tractor
- massey ferguson te20
- massey ferguson tractor
- massey ferguson tractors for sale
- masseyferguson
- masseyferguson com
- masseyferguson tractor
Put your own brand in this comparison
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