John Deere vs Massey Ferguson:Which is more popular by branded search in New Zealand?
In August 2026, John Deere had more branded searches than Massey Ferguson among tractor brands in New Zealand. John Deere was estimated to have 6.2K branded searches compared to Massey Ferguson’s 3.3K, and held a 38.4% Share of Search versus Massey Ferguson’s 20.6%.
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Which is more popular in search, John Deere or Massey Ferguson?
Compare the tractor and farm machinery brands New Zealand farmers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John Deere, Massey Ferguson. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Massey Ferguson | CLAAS | Fendt | Case IH | New Holland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 20.6% | 19.7% | 6.5% | 5.6% | 4.2% | 1.7% |
| Nov 2025 | 39.6% | 21.5% | 20.6% | 6.3% | 6.6% | 3.6% | 1.7% |
| Dec 2025 | 42.5% | 21.1% | 20.3% | 5.6% | 5.2% | 3.7% | 1.6% |
| Jan 2026 | 37.3% | 23.4% | 22.8% | 6.2% | 4.8% | 3.8% | 1.6% |
| Feb 2026 | 38.6% | 22.7% | 19.7% | 7% | 5.7% | 4.1% | 2.2% |
| Mar 2026 | 38.1% | 25.5% | 19% | 6.4% | 5.6% | 3.4% | 2% |
| Apr 2026 | 38.4% | 23.5% | 21.7% | 5.5% | 5.2% | 3.7% | 2% |
| May 2026 | 38.5% | 23.5% | 20.6% | 5.9% | 5% | 4.2% | 2.3% |
| Jun 2026 | 35.1% | 24.7% | 18.9% | 5.8% | 7.4% | 5% | 3.2% |
| Jul 2026 | 38% | 20.7% | 21% | 5.9% | 6.6% | 4.5% | 3.3% |
| Aug 2026 | 38.4% | 21.6% | 20.6% | 6.3% | 5.2% | 4.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the John Deere and Massey Ferguson comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Massey Ferguson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among tractor brands in New Zealand moved from 41.7% to 38.4%, and its estimated monthly branded searches moved from 8K to 6.2K.
- Across the 11 months ending August 2026, Massey Ferguson’s estimated Share of Search among tractor brands in New Zealand moved from 19.7% to 20.6%, and its estimated monthly branded searches moved from 3.8K to 3.3K.
How did search popularity change for New Zealand tractor brands in August 2026?
3 changes
In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%.
Estimated monthly branded searches for John Deere in New Zealand fell 23% over 11 measured months, from 8K to 6.2K in August 2026.
Estimated monthly branded searches for Massey Ferguson in New Zealand fell 12.7% over 11 measured months, from 3.8K to 3.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using John Deere’s and Massey Ferguson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
27 branded search terms
- brandt john deere
- deere com
- john deere
- john deere 6110m
- john deere 6r
- john deere 8r
- john deere 9rx
- john deere caps
- john deere childrens tractor
- john deere d110
- john deere excavators
- john deere farm equipment
- john deere gator
- john deere lawn mowers
- john deere mowers
- john deere near me
- john deere nz
- john deere online
- john deere ride on
- john deere riding lawn mowers
- john deere riding mowers
- john deere tractor
- john deere x300r
- john deere zero turn mowers
- johndeere
- johndeere nz
- johndeere tractor
Massey Ferguson
26 branded search terms
- 135 massey ferguson tractor for sale
- 5465 massey ferguson
- 7614 massey ferguson
- massey ferguson
- massey ferguson 135
- massey ferguson 135 for sale
- massey ferguson 165
- massey ferguson 188
- massey ferguson 28
- massey ferguson 35
- massey ferguson 35 tractor
- massey ferguson 35x for sale
- massey ferguson 390
- massey ferguson 65
- massey ferguson 7615
- massey ferguson farm machinery
- massey ferguson near me
- massey ferguson nz
- massey ferguson online
- massey ferguson small tractor
- massey ferguson te20
- massey ferguson tractor
- massey ferguson tractors for sale
- masseyferguson
- masseyferguson com
- masseyferguson tractor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.