Case IH vs John Deere:Which is more popular by branded search in New Zealand?
In August 2026, John Deere had more branded searches than Case IH among tractor brands in New Zealand. John Deere was estimated to have 6.2K branded searches compared to Case IH’s 680, and held a 38.4% Share of Search versus Case IH’s 4.2%.
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Which is more popular in search, Case IH or John Deere?
Compare the tractor and farm machinery brands New Zealand farmers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John Deere, Case IH. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Massey Ferguson | CLAAS | Fendt | Case IH | New Holland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 20.6% | 19.7% | 6.5% | 5.6% | 4.2% | 1.7% |
| Nov 2025 | 39.6% | 21.5% | 20.6% | 6.3% | 6.6% | 3.6% | 1.7% |
| Dec 2025 | 42.5% | 21.1% | 20.3% | 5.6% | 5.2% | 3.7% | 1.6% |
| Jan 2026 | 37.3% | 23.4% | 22.8% | 6.2% | 4.8% | 3.8% | 1.6% |
| Feb 2026 | 38.6% | 22.7% | 19.7% | 7% | 5.7% | 4.1% | 2.2% |
| Mar 2026 | 38.1% | 25.5% | 19% | 6.4% | 5.6% | 3.4% | 2% |
| Apr 2026 | 38.4% | 23.5% | 21.7% | 5.5% | 5.2% | 3.7% | 2% |
| May 2026 | 38.5% | 23.5% | 20.6% | 5.9% | 5% | 4.2% | 2.3% |
| Jun 2026 | 35.1% | 24.7% | 18.9% | 5.8% | 7.4% | 5% | 3.2% |
| Jul 2026 | 38% | 20.7% | 21% | 5.9% | 6.6% | 4.5% | 3.3% |
| Aug 2026 | 38.4% | 21.6% | 20.6% | 6.3% | 5.2% | 4.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Case IH and John Deere comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Case IH in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands in New Zealand held steady at 4.2%, and its estimated monthly branded searches moved from 800 to 680.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among tractor brands in New Zealand moved from 41.7% to 38.4%, and its estimated monthly branded searches moved from 8K to 6.2K.
How did search popularity change for New Zealand tractor brands in August 2026?
2 changes
Estimated monthly branded searches for John Deere in New Zealand fell 23% over 11 measured months, from 8K to 6.2K in August 2026.
Estimated monthly branded searches for Case IH in New Zealand fell 15% over 11 measured months, from 800 to 680 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Case IH’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Case IH
11 branded search terms
- case ih combine
- case ih farm machinery
- case ih near me
- case ih nz
- case ih online
- case ih tractor
- case tractor
- caseih
- caseih com
- caseih nz
- caseih tractor
John Deere
27 branded search terms
- brandt john deere
- deere com
- john deere
- john deere 6110m
- john deere 6r
- john deere 8r
- john deere 9rx
- john deere caps
- john deere childrens tractor
- john deere d110
- john deere excavators
- john deere farm equipment
- john deere gator
- john deere lawn mowers
- john deere mowers
- john deere near me
- john deere nz
- john deere online
- john deere ride on
- john deere riding lawn mowers
- john deere riding mowers
- john deere tractor
- john deere x300r
- john deere zero turn mowers
- johndeere
- johndeere nz
- johndeere tractor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.