Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 24.3% of all New Zealand riding lawn mower brand searches, placing Husqvarna second out of seven brands. When we asked both ChatGPT and Google AI Overviews about riding lawn mower brands, Husqvarna appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Husqvarna is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. RyobiShare of searches 53.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. HusqvarnaShare of searches 24.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. John DeereShare of searches 12.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. KubotaShare of searches 5.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Honda Power EquipmentShare of searches 2.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

+2 more

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Top riding lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Husqvarna appeared in all four answers. Husqvarna is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Cub Cadet2nd
  3. Husqvarna3rd
  4. Honda Power Equipment4th
  5. Greenworks4th
  6. Ryobi–
  7. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cub Cadet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Power Equipment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenworks1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ryobi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kubota0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about riding lawn mower brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which riding lawn mower brands compete with Husqvarna?

Husqvarna against riding lawn mower brands in New Zealand, by month

Share of searches by month for Ryobi, Husqvarna, John Deere, Kubota, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiHusqvarnaJohn DeereKubotaHonda Power EquipmentCub CadetGreenworks
Oct 202543.8%31.4%14%5.1%3.1%2.7%0%
Nov 202551.9%26.7%11.4%4.9%2.8%2.3%0%
Dec 202553%24.7%13.1%4.6%2.6%2.1%0.03%
Jan 202650.3%27.6%12%5.2%2.6%2.3%0%
Feb 202645.1%29.8%12.3%6.7%3.6%2.5%0%
Mar 202646.2%28.1%12.2%9.3%2.6%1.6%0%
Apr 202646.4%30.1%12.7%6.7%2.3%1.7%0%
May 202642%32.3%14.1%7.7%2.4%1.5%0%
Jun 202642.5%29.1%14.8%9.4%2.5%1.6%0%
Jul 202645.6%31%13.6%5.7%2.5%1.5%0%
Aug 202648.1%26.9%14%6.5%2.5%1.9%0%
Sep 202653.7%24.3%12.1%5.6%2.8%1.6%0%

  1. 1.Ryobi

    53.7%

    Held 1st. 15.9K estimated branded searches, +32.9% vs prior month. Share +5.6 points.

  2. 2.Husqvarna

    24.3%

    Held 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share -2.7 points.

  3. 3.John Deere

    12.1%

    Held 3rd. 3.6K estimated branded searches, +3.2% vs prior month. Share -1.9 points.

  4. 4.Kubota

    5.6%

    Held 4th. 1.6K estimated branded searches, +1.9% vs prior month. Share -0.9 points.

  5. 5.Honda Power Equipment

    2.8%

    Held 5th. 820 estimated branded searches, +30.2% vs prior month. Share +0.2 points.

  6. 6.Cub Cadet

    1.6%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Greenworks

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among riding lawn mower brands in New Zealand decreased from 31.4% to 24.3%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among riding lawn mower brands in New Zealand peaked at 32.3% in May 2026 and was lowest at 24.3% in September 2026.

How did search popularity change for New Zealand riding lawn mower brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among riding lawn mower brands in New Zealand, from 48.1% to 53.7%.

  2. In September 2026, Husqvarna lost share of searches among riding lawn mower brands in New Zealand, from 26.9% to 24.3%.

  3. In September 2026, John Deere lost share of searches among riding lawn mower brands in New Zealand, from 14% to 12.1%.

  4. In September 2026, Kubota lost share of searches among riding lawn mower brands in New Zealand, from 6.5% to 5.6%.

  5. Estimated monthly branded searches for Cub Cadet in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

  6. Estimated monthly branded searches for Honda Power Equipment in New Zealand fell 18.8% over 12 measured months, from 1K to 820 in September 2026.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Show ranking
Stone saw brands4th of 617.9%Show ranking
Cut off saw brands3rd of 718.7%Show ranking
Garden tool brands3rd of 1320.1%Show ranking
Edger brands3rd of 720.8%Show ranking
Grass trimmer brands4th of 821.7%Show ranking
Riding lawn mower brands2nd of 724.3%Shown above
Earth auger brands2nd of 826.5%Show ranking
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Show ranking
Snow blower brands2nd of 640.3%Show ranking
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Show ranking
Backpack blower brands2nd of 343.4%Show ranking
Robotic lawn mower brands1st of 645%Show ranking
Asphalt cutter brands1st of 449.2%Show ranking
Brush blade brands1st of 349.6%Show ranking
Power broom brands1st of 350.1%Show ranking
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