Husqvarna vs Masport:Which is more popular by branded search in New Zealand?
In August 2026, Husqvarna had more branded searches than Masport among lawn mower brands in New Zealand. Husqvarna was estimated to have 11.5K branded searches compared to Masport’s 5.2K, and held a 31.9% Share of Search versus Masport’s 14.4%.
Follow Husqvarna vs Masport and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Husqvarna or Masport?
Compare the lawn mower and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Husqvarna, Masport. The figures are in the table below the chart.
View monthly share of search table
| Month | STIHL | Husqvarna | Masport | Cub Cadet | Victa | Rover |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 37% | 12.7% | 5.4% | 2.6% | 0.61% |
| Nov 2025 | 45.2% | 33.8% | 12.2% | 5.3% | 2.8% | 0.58% |
| Dec 2025 | 47.6% | 33.4% | 10.6% | 5% | 2.6% | 0.68% |
| Jan 2026 | 45.8% | 33.6% | 11.9% | 5.2% | 2.9% | 0.65% |
| Feb 2026 | 44.9% | 34.1% | 12% | 5.8% | 2.6% | 0.66% |
| Mar 2026 | 44.2% | 35.5% | 12.7% | 4.7% | 2.3% | 0.54% |
| Apr 2026 | 44.3% | 34.2% | 14.4% | 4.2% | 2.3% | 0.6% |
| May 2026 | 47.6% | 33.5% | 12.6% | 3.8% | 2% | 0.48% |
| Jun 2026 | 46.1% | 32.9% | 14.6% | 4.3% | 1.7% | 0.39% |
| Jul 2026 | 46.8% | 33.5% | 14.2% | 3.5% | 1.7% | 0.35% |
| Aug 2026 | 46.5% | 31.9% | 14.4% | 4.1% | 2.6% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Husqvarna and Masport comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of Masport in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower brands in New Zealand moved from 37% to 31.9%, and its estimated monthly branded searches moved from 18.2K to 11.5K.
- Across the 11 months ending August 2026, Masport’s estimated Share of Search among lawn mower brands in New Zealand moved from 12.7% to 14.4%, and its estimated monthly branded searches moved from 6.3K to 5.2K.
How did search popularity change for New Zealand lawn mower brands in August 2026?
2 changes
In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%.
Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and Masport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Husqvarna
25 branded search terms
- husqvarna
- husqvarna 236
- husqvarna 236 chainsaw
- husqvarna 395xp
- husqvarna 450
- husqvarna 562xp
- husqvarna automower
- husqvarna chainsaw
- husqvarna com
- husqvarna concrete saw
- husqvarna hamilton
- husqvarna hedge cutter
- husqvarna lawn mower
- husqvarna leaf blower
- husqvarna line trimmer
- husqvarna motorbike
- husqvarna mower
- husqvarna near me
- husqvarna nz
- husqvarna online
- husqvarna ride on mower
- husqvarna shop near me
- husqvarna store near me
- husqvarna weed eater
- husqvarna zero turn lawn mowers
Masport
19 branded search terms
- masport
- masport co nz
- masport fireplace
- masport fires
- masport gas fire
- masport heating
- masport mower
- masport mower blades
- masport nz
- masport online
- masport osburn 1600
- masport petrol mower
- masport r1200
- masport r3000
- masport r5000
- masport ride on mower
- masport self propelled mower
- masport wood burner
- masport wood fires
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.