Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 24.4% of all New Zealand lawn mower brand searches, placing Stihl second out of ten brands. When we asked both ChatGPT and Google AI Overviews about lawn mower brands, Stihl appeared in three of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Stihl is the second most searched of 10 competitors and the second most recommended in AI answers.

  1. RyobiShare of searches 36.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. StihlShare of searches 24.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. HusqvarnaShare of searches 20.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. MasportShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. MakitaShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Stihl is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Stihl2nd
  3. Masport3rd
  4. Victa4th
  5. Makita5th
  6. Ryobi6th
  7. Rover7th
  8. Husqvarna8th
  9. Cub Cadet9th
  10. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cub Cadet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rover1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which lawn mower brands compete with Stihl?

Stihl against lawn mower brands in New Zealand, by month

Share of searches by month for Ryobi, Stihl, Husqvarna, Masport, Makita, Victa. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiStihlHusqvarnaMasportMakitaVictaHonda Power EquipmentCub CadetGreenworksRover
Oct 202529.3%24.4%25.7%9.9%3.3%2.1%2.1%2%0.65%0.61%
Nov 202535.4%23.5%21.7%8.9%3.4%2.1%1.9%1.8%0.69%0.55%
Dec 202537.4%24.8%20.8%7.7%2.6%2%1.8%1.7%0.53%0.63%
Jan 202633.7%26.2%22.1%8.8%2.2%2.2%1.8%1.8%0.56%0.65%
Feb 202629.5%27.8%23.6%9%2.3%2%2.4%1.9%0.88%0.68%
Mar 202632.8%25.5%24.7%8.7%2.4%1.6%1.9%1.3%0.61%0.54%
Apr 202631%26.1%24.8%9.8%2.4%1.7%1.5%1.3%0.62%0.6%
May 202627.4%31.2%25.9%8.5%1.8%1.5%1.6%1.3%0.43%0.51%
Jun 202629.1%29.9%24.2%9.5%2.1%1.3%1.7%1.4%0.49%0.4%
Jul 202629.3%30.8%25%8.4%1.7%1.2%1.6%1.2%0.41%0.36%
Aug 202631.8%28.2%22.6%9.1%2.3%1.8%1.7%1.4%0.56%0.43%
Sep 202636.1%24.4%20.8%9.2%2.9%2.2%1.9%1.3%0.73%0.5%

  1. 1.Ryobi

    36.1%

    Held 1st. 15.9K estimated branded searches, +32.9% vs prior month. Share +4.3 points.

  2. 2.Stihl

    24.4%

    Held 2nd. 10.8K estimated branded searches, +1.5% vs prior month. Share -3.8 points.

  3. 3.Husqvarna

    20.8%

    Held 3rd. 9.2K estimated branded searches, +7.6% vs prior month. Share -1.8 points.

  4. 4.Masport

    9.2%

    Held 4th. 4K estimated branded searches, +17.7% vs prior month. Share 0 points.

  5. 5.Makita

    2.9%

    Held 5th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.6 points.

  6. 6.Victa

    2.2%

    Held 6th. 960 estimated branded searches, +39.1% vs prior month. Share +0.3 points.

  7. 7.Honda Power Equipment

    1.9%

    Held 7th. 820 estimated branded searches, +30.2% vs prior month. Share +0.2 points.

  8. 8.Cub Cadet

    1.3%

    Held 8th. 580 estimated branded searches, +9.4% vs prior month. Share -0.1 points.

  9. 9.Greenworks

    0.73%

    Held 9th. 320 estimated branded searches, +52.4% vs prior month. Share +0.2 points.

  10. 10.Rover

    0.5%

    Held 10th. 220 estimated branded searches, +37.5% vs prior month. Share +0.1 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

34 comparisons

How has branded search demand for Stihl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among lawn mower brands in New Zealand peaked at 31.2% in May 2026 and was lowest at 23.5% in November 2025.
  • Across the 12 months ending September 2026, Stihl rose from 3rd to 2nd among lawn mower brands in New Zealand.

How did search popularity change for New Zealand lawn mower brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among lawn mower brands in New Zealand, from 31.8% to 36.1%.

  2. In September 2026, Makita gained share of searches among lawn mower brands in New Zealand, from 2.3% to 2.9%.

  3. In September 2026, Stihl lost share of searches among lawn mower brands in New Zealand, from 28.2% to 24.4%.

  4. In September 2026, Husqvarna lost share of searches among lawn mower brands in New Zealand, from 22.6% to 20.8%.

  5. Estimated monthly branded searches for Cub Cadet in New Zealand fell 41.4% over 12 measured months, from 990 to 580 in September 2026.

  6. Estimated monthly branded searches for Rover in New Zealand fell 26.7% over 12 measured months, from 300 to 220 in September 2026.

How are Stihl’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl concrete saw
  • stihl edger
  • stihl hedge trimmer
  • stihl lawn edger
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl pole saw
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands4th of 810.4%Show ranking
Cordless chainsaw brands2nd of 621.1%Show ranking
Leaf blower brands3rd of 718.6%Show ranking
Lawn mower brands2nd of 1024.4%Shown above
Stone saw brands2nd of 626%Show ranking
Cut off saw brands4th of 718%Show ranking
Garden tool brands4th of 1319.8%Show ranking
Air blower brands3rd of 620.3%Show ranking
Edger brands4th of 720.3%Show ranking
Cordless blower brands1st of 431.6%Show ranking
Grass trimmer brands1st of 827.9%Show ranking
Pruning saw brands2nd of 832.8%Show ranking
Hedge cutter brands1st of 433%Show ranking
Pressure washer brands1st of 729.8%Show ranking
Earth auger brands3rd of 825.6%Show ranking
Power washer brands2nd of 826.1%Show ranking
Backpack sprayer brands2nd of 735.7%Show ranking
Lawn edger brands4th of 80.85%Show ranking
Post hole digger brands1st of 353%Show ranking
Leaf vacuum brands1st of 455.4%Show ranking
Backpack blower brands1st of 355.7%Show ranking
Robotic lawn mower brands2nd of 643.9%Show ranking
Brush cutter brands2nd of 546.2%Show ranking
Asphalt cutter brands2nd of 449.1%Show ranking
Brush blade brands2nd of 349.5%Show ranking
Power broom brands2nd of 348.9%Show ranking
Weed sprayer brands1st of 361.2%Show ranking
Hedge shears brands1st of 485.6%Show ranking
Tree loppers brands1st of 383.9%Show ranking
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