Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 53% of all New Zealand post hole digger brand searches, placing Stihl first out of three brands. When we asked both ChatGPT and Google AI Overviews about post hole digger brands, Stihl appeared in three of the four answers.

Search and AI answers in September 2026

Stihl is the most searched of 3 competitors.

  1. StihlShare of searches 53%Mentioned in 3 of 4 AI answers
  2. MakitaShare of searches 46.2%Mentioned in 0 of 4 AI answers
  3. ECHOShare of searches 0.8%Mentioned in 0 of 4 AI answers
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Top post hole digger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stihl was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Makita0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about post hole digger brands

4 answers

  • Asked ChatGPT

    “Which post hole digger brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best post hole digger brands in New Zealand?”

      1. 1Stihl

    2. Asked ChatGPT

      “What's the best post hole digger brand in New Zealand for fence posts?”

      1. 1Stihl

    3. Searched Google, AI Overview

      “post hole digger nz”

      1. 1Stihl

    4. Searched Google, AI Overview

      “post hole auger nz”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which post hole digger brands compete with Stihl?

    Stihl against post hole digger brands in New Zealand, by month

    Share of searches by month for Stihl, Makita. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStihlMakitaECHO
    Oct 202558.8%40.5%0.74%
    Nov 202563.5%35.7%0.76%
    Dec 202562.4%36.8%0.78%
    Jan 202661.8%37.4%0.74%
    Feb 202662.2%37.2%0.62%
    Mar 202658.6%40.7%0.74%
    Apr 202659.1%40.3%0.61%
    May 202662.5%36.7%0.78%
    Jun 202657.4%41.8%0.76%
    Jul 202657.5%41.9%0.63%
    Aug 202657.7%41.6%0.76%
    Sep 202653%46.2%0.8%

    1. 1.Stihl

      53%

      Held 1st. 9.3K estimated branded searches, +1.6% vs prior month. Share -4.6 points.

    2. 2.Makita

      46.2%

      Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +4.6 points.

    3. 3.ECHO

      0.8%

      Held 3rd. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

    Compare popularity between Stihl and its closest rivals

    Every comparison with Stihl

    34 comparisons

    How has branded search demand for Stihl changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
    • Across the 12 months ending September 2026, Stihl’s share of searches among post hole digger brands in New Zealand decreased from 58.8% to 53%.
    • Across the 12 months ending September 2026, Stihl’s share of searches among post hole digger brands in New Zealand peaked at 63.5% in November 2025 and was lowest at 53% in September 2026.

    How did search popularity change for New Zealand post hole digger brands in September 2026?

    3 changes

    1. In September 2026, Makita gained share of searches among post hole digger brands in New Zealand, from 41.6% to 46.2%.

    2. In September 2026, Stihl lost share of searches among post hole digger brands in New Zealand, from 57.7% to 53%.

    3. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

    How are Stihl’s branded searches counted?

    15 search terms

    Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • 500i stihl
    • stihl
    • stihl air blower
    • stihl blower
    • stihl brush cutter
    • stihl chainsaw
    • stihl concrete saw
    • stihl edger
    • stihl hedge trimmer
    • stihl lawn edger
    • stihl lawn mower
    • stihl line trimmer
    • stihl mower
    • stihl pole saw
    • stihl weed eater

    Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Stihl compete?

    Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Chainsaw and outdoor power brands4th of 810.4%Show ranking
    Cordless chainsaw brands2nd of 621.1%Show ranking
    Leaf blower brands3rd of 718.6%Show ranking
    Lawn mower brands2nd of 1024.4%Show ranking
    Stone saw brands2nd of 626%Show ranking
    Cut off saw brands4th of 718%Show ranking
    Garden tool brands4th of 1319.8%Show ranking
    Air blower brands3rd of 620.3%Show ranking
    Edger brands4th of 720.3%Show ranking
    Cordless blower brands1st of 431.6%Show ranking
    Grass trimmer brands1st of 827.9%Show ranking
    Pruning saw brands2nd of 832.8%Show ranking
    Hedge cutter brands1st of 433%Show ranking
    Pressure washer brands1st of 729.8%Show ranking
    Earth auger brands3rd of 825.6%Show ranking
    Power washer brands2nd of 826.1%Show ranking
    Backpack sprayer brands2nd of 735.7%Show ranking
    Lawn edger brands4th of 80.85%Show ranking
    Post hole digger brands1st of 353%Shown above
    Leaf vacuum brands1st of 455.4%Show ranking
    Backpack blower brands1st of 355.7%Show ranking
    Robotic lawn mower brands2nd of 643.9%Show ranking
    Brush cutter brands2nd of 546.2%Show ranking
    Asphalt cutter brands2nd of 449.1%Show ranking
    Brush blade brands2nd of 349.5%Show ranking
    Power broom brands2nd of 348.9%Show ranking
    Weed sprayer brands1st of 361.2%Show ranking
    Hedge shears brands1st of 485.6%Show ranking
    Tree loppers brands1st of 383.9%Show ranking
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