Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 55.7% of all New Zealand backpack blower brand searches, placing Stihl first out of three brands. When we asked both ChatGPT and Google AI Overviews about backpack blower brands, Stihl appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

Stihl is the most searched of 3 competitors and the most recommended in AI answers.

  1. StihlShare of searches 55.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. HusqvarnaShare of searches 43.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. ECHOShare of searches 0.84%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top backpack blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stihl appeared in all four answers. Stihl is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about backpack blower brands

4 answers

  • Asked ChatGPT

    “Which backpack blower brand should I buy in New Zealand?”

    1. 1ECHO
    2. 2Stihl
    3. 3Husqvarna

  • Asked ChatGPT

    “What are the best backpack blower brands in New Zealand?”

    1. 1Stihl
    2. 2Husqvarna
    3. 3ECHO

  • Asked ChatGPT

    “What's the best backpack blower brand in New Zealand for garden cleanup?”

    1. 1Stihl
    2. 2Husqvarna
    3. 3ECHO

  • Searched Google, AI Overview

    “leaf blower nz”

    1. 1Stihl

  • Searched Google, AI Overview

    “backpack blower brands”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which backpack blower brands compete with Stihl?

Stihl against backpack blower brands in New Zealand, by month

Share of searches by month for Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlHusqvarnaECHO
Oct 202547.6%51.8%0.6%
Nov 202552.5%46.9%0.63%
Dec 202555.7%43.6%0.7%
Jan 202655.2%44.1%0.66%
Feb 202655.3%44.2%0.55%
Mar 202652.1%47.2%0.66%
Apr 202653%46.5%0.55%
May 202656.9%42.4%0.71%
Jun 202655.9%43.4%0.74%
Jul 202656.7%42.7%0.63%
Aug 202657.1%42.2%0.75%
Sep 202655.7%43.4%0.84%

  1. 1.Stihl

    55.7%

    Held 1st. 9.3K estimated branded searches, +1.6% vs prior month. Share -1.4 points.

  2. 2.Husqvarna

    43.4%

    Held 2nd. 7.3K estimated branded searches, +7.2% vs prior month. Share +1.3 points.

  3. 3.ECHO

    0.84%

    Held 3rd. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

34 comparisons

How has branded search demand for Stihl changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among backpack blower brands in New Zealand increased from 47.6% to 55.7%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among backpack blower brands in New Zealand peaked at 57.1% in August 2026 and was lowest at 47.6% in October 2025.
  • Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among backpack blower brands in New Zealand.

How did search popularity change for New Zealand backpack blower brands in September 2026?

3 changes

  1. In September 2026, Husqvarna gained share of searches among backpack blower brands in New Zealand, from 42.2% to 43.4%.

  2. In September 2026, Stihl lost share of searches among backpack blower brands in New Zealand, from 57.1% to 55.7%.

  3. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are Stihl’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl concrete saw
  • stihl edger
  • stihl hedge trimmer
  • stihl lawn edger
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl pole saw
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands4th of 810.4%Show ranking
Cordless chainsaw brands2nd of 621.1%Show ranking
Leaf blower brands3rd of 718.6%Show ranking
Lawn mower brands2nd of 1024.4%Show ranking
Stone saw brands2nd of 626%Show ranking
Cut off saw brands4th of 718%Show ranking
Garden tool brands4th of 1319.8%Show ranking
Air blower brands3rd of 620.3%Show ranking
Edger brands4th of 720.3%Show ranking
Cordless blower brands1st of 431.6%Show ranking
Grass trimmer brands1st of 827.9%Show ranking
Pruning saw brands2nd of 832.8%Show ranking
Hedge cutter brands1st of 433%Show ranking
Pressure washer brands1st of 729.8%Show ranking
Earth auger brands3rd of 825.6%Show ranking
Power washer brands2nd of 826.1%Show ranking
Backpack sprayer brands2nd of 735.7%Show ranking
Lawn edger brands4th of 80.85%Show ranking
Post hole digger brands1st of 353%Show ranking
Leaf vacuum brands1st of 455.4%Show ranking
Backpack blower brands1st of 355.7%Shown above
Robotic lawn mower brands2nd of 643.9%Show ranking
Brush cutter brands2nd of 546.2%Show ranking
Asphalt cutter brands2nd of 449.1%Show ranking
Brush blade brands2nd of 349.5%Show ranking
Power broom brands2nd of 348.9%Show ranking
Weed sprayer brands1st of 361.2%Show ranking
Hedge shears brands1st of 485.6%Show ranking
Tree loppers brands1st of 383.9%Show ranking
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