Brandwave

Husqvarna vs STIHL:Which is more popular by branded search in New Zealand?

In August 2026, STIHL had more branded searches than Husqvarna among chainsaw and outdoor power brands in New Zealand. STIHL was estimated to have 16.8K branded searches compared to Husqvarna’s 11.5K, and held a 35.1% Share of Search versus Husqvarna’s 24.1%.

Share of Search among chainsaw and outdoor power brands in New Zealand in August 2026Which is more popular in search, Husqvarna or STIHL?
Husqvarna24.1%11.5K searches
vs
STIHL35.1%16.8K searches
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Which is more popular in search, Husqvarna or STIHL?

Compare the chainsaw, trimmer and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Husqvarna and STIHL among chainsaw and outdoor power brands in New Zealand, by month

Share of Search by month for STIHL, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthRyobiSTIHLHusqvarnaECHO
Oct 202537.5%32.7%29%0.8%
Nov 202542.3%32.6%24.4%0.73%
Dec 202544%32.5%22.8%0.71%
Jan 202640.6%33.8%24.8%0.76%
Feb 202636.6%35.5%26.9%0.95%
Mar 202638.8%33.3%26.8%1.1%
Apr 202638%34.3%26.5%1.1%
May 202633.6%38.2%26.9%1.3%
Jun 202635.8%36.5%26.1%1.5%
Jul 202635.9%36.5%26.1%1.5%
Aug 202639.3%35.1%24.1%1.5%
Sep 2026————

How has the Husqvarna and STIHL comparison changed over the last 12 months?

How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026?

  1. In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%.

  2. In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%.

  3. In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and STIHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

25 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna com
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna near me
  • husqvarna nz
  • husqvarna online
  • husqvarna ride on mower
  • husqvarna shop near me
  • husqvarna store near me
  • husqvarna weed eater
  • husqvarna zero turn lawn mowers

STIHL

24 branded search terms

  • 500i stihl
  • ms 170 stihl
  • ms 180 stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl co nz
  • stihl concrete saw
  • stihl fs38
  • stihl hedge trimmer
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl ms250
  • stihl near me
  • stihl nz
  • stihl online
  • stihl pole saw
  • stihl ride on mower
  • stihl shop near me
  • stihl weed eater
  • stihlshop co nz

How the Brand Demand Index is measured

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