Brandwave

How popular isSTIHL in search?

In August 2026, there were an estimated 16.8K branded searches for STIHL in New Zealand which is down 18.4% over the last 11 months. STIHL holds 35.1% estimated Share of Search among New Zealand chainsaw and outdoor power brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Ryobi39.3%
  2. STIHL35.1%
  3. Husqvarna24.1%
  4. ECHO1.5%
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Which chainsaw and outdoor power brands compete with STIHL?

STIHL against chainsaw and outdoor power brands in New Zealand, by month

Share of Search by month for Ryobi, STIHL, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthRyobiSTIHLHusqvarnaECHO
Oct 202537.5%32.7%29%0.8%
Nov 202542.3%32.6%24.4%0.73%
Dec 202544%32.5%22.8%0.71%
Jan 202640.6%33.8%24.8%0.76%
Feb 202636.6%35.5%26.9%0.95%
Mar 202638.8%33.3%26.8%1.1%
Apr 202638%34.3%26.5%1.1%
May 202633.6%38.2%26.9%1.3%
Jun 202635.8%36.5%26.1%1.5%
Jul 202635.9%36.5%26.1%1.5%
Aug 202639.3%35.1%24.1%1.5%
Sep 2026————

  1. 1.Ryobi

    39.3%

    moved from 2nd to 1st · 18.8K estimated branded searches · +19.8% vs prior month · +3.5 points

  2. 2.STIHL

    35.1%

    moved from 1st to 2nd · 16.8K estimated branded searches · +4.9% vs prior month · -1.5 points

  3. 3.Husqvarna

    24.1%

    held 3rd · 11.5K estimated branded searches · +0.7% vs prior month · -2.1 points

  4. 4.ECHO

    1.5%

    held 4th · 730 estimated branded searches · +14.1% vs prior month · +0.1 points

Compare search popularity between STIHL and its closest rivals

How has branded search demand for STIHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for STIHL in New Zealand fell from 20.5K to 16.8K.
  • Across the 11 months ending August 2026, STIHL’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 32.7% to 35.1%.
  • Across the 11 months ending August 2026, STIHL’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 38.2% in May 2026 and was lowest at 32.5% in December 2025.

How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026?

  1. In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%.

  2. In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%.

  3. In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%.

  4. Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026.

Which lawn mower brands compete with STIHL?

STIHL against lawn mower brands in New Zealand, by month

Share of Search by month for STIHL, Husqvarna, Masport, Cub Cadet, Victa. The figures are in the table below the chart.

View monthly share of search table
MonthSTIHLHusqvarnaMasportCub CadetVictaRover
Oct 202541.7%37%12.7%5.4%2.6%0.61%
Nov 202545.2%33.8%12.2%5.3%2.8%0.58%
Dec 202547.6%33.4%10.6%5%2.6%0.68%
Jan 202645.8%33.6%11.9%5.2%2.9%0.65%
Feb 202644.9%34.1%12%5.8%2.6%0.66%
Mar 202644.2%35.5%12.7%4.7%2.3%0.54%
Apr 202644.3%34.2%14.4%4.2%2.3%0.6%
May 202647.6%33.5%12.6%3.8%2%0.48%
Jun 202646.1%32.9%14.6%4.3%1.7%0.39%
Jul 202646.8%33.5%14.2%3.5%1.7%0.35%
Aug 202646.5%31.9%14.4%4.1%2.6%0.44%
Sep 2026——————

  1. 1.STIHL

    46.5%

    held 1st · 16.8K estimated branded searches · +4.9% vs prior month · -0.3 points

  2. 2.Husqvarna

    31.9%

    held 2nd · 11.5K estimated branded searches · +0.7% vs prior month · -1.6 points

  3. 3.Masport

    14.4%

    held 3rd · 5.2K estimated branded searches · +7.2% vs prior month · +0.2 points

  4. 4.Cub Cadet

    4.1%

    held 4th · 1.5K estimated branded searches · +26.3% vs prior month · +0.7 points

  5. 5.Victa

    2.6%

    held 5th · 920 estimated branded searches · +61.4% vs prior month · +0.9 points

  6. 6.Rover

    0.44%

    held 6th · 160 estimated branded searches · +33.3% vs prior month · +0.1 points

Compare search popularity between STIHL and its closest rivals

How has branded search demand for STIHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, STIHL’s estimated Share of Search among lawn mower brands in New Zealand increased from 41.7% to 46.5%.
  • Across the 11 months ending August 2026, STIHL’s estimated Share of Search among lawn mower brands in New Zealand peaked at 47.6% in December 2025 and was lowest at 41.7% in October 2025.

How did search popularity change for New Zealand lawn mower brands in August 2026?

  1. In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%.

  2. In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%.

  3. In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%.

  4. Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026.

  5. Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026.

  6. Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026.

How is STIHL measured?

Brandwave collects information about searches that people make online using STIHL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • 500i stihl
  • ms 170 stihl
  • ms 180 stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl co nz
  • stihl concrete saw
  • stihl fs38
  • stihl hedge trimmer
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl ms250
  • stihl near me
  • stihl nz
  • stihl online
  • stihl pole saw
  • stihl ride on mower
  • stihl shop near me
  • stihl weed eater
  • stihlshop co nz

Do you work for STIHL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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