Brandwave

Stihl vs Trojan:Which is more popular in New Zealand?

In October 2026, Stihl and Trojan were level in searches among garden tool brands in New Zealand, with an estimated 40 branded searches each, at 0.24% of the total each. When we asked ChatGPT and Google AI Overviews about garden tool brands, Stihl appeared in four of the five answers and Trojan in one. Stihl was mentioned before Trojan in four out of five answers.

Among garden tool brands in New Zealand in October 2026

Who do people search for more?

Stihl and Trojan are searched for about as often as each other.

Stihl 40 searchesTrojan 40 searches

Who does AI mention more?

Stihl, mentioned in 4 of 5 answers, Trojan in 1

Stihl in 4 of 5Trojan in 1 of 5

Who does AI recommend more?

Stihl, named ahead of Trojan in 4 of 5 answers

Stihl first in 4Trojan first in 1

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trojan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stihl was listed before Trojan in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Stihl3rd
  4. Ryobi4th
  5. Makita5th
  6. Trojan6th
  7. Cyclone7th
  8. Gardena8th
  9. Bahco9th
  10. Wolf-Garten10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trojan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stihl or Trojan more popular in search?

This chart shows how often people search Google for Stihl and Trojan by name. Each line represents a brand's share of searches for all 12 garden tool brands we track, month by month, from searches in New Zealand.

Stihl and Trojan among garden tool brands in New Zealand, by month

Share of searches by month for Stihl, Trojan. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiFelcoFiskarsWolf-GartenBahcoGardenaSpear & JacksonDarlacStihlTrojanCyclone
Nov 202539.8%56.5%0.65%0.71%0.47%0.3%0.12%0.41%0.12%0.41%0.35%0.18%
Dec 202539.6%56.3%0.82%0.71%0.41%0.41%0.29%0.53%0.18%0.24%0.29%0.18%
Jan 202645.4%50.6%0.75%0.95%0.27%0.27%0.2%0.47%0.27%0.34%0.34%0.2%
Feb 202650.2%45.6%0.9%0.83%0.38%0.38%0.15%0.38%0.23%0.3%0.38%0.23%
Mar 202645.7%49.7%1.5%0.68%0.41%0.34%0.14%0.34%0.27%0.34%0.34%0.2%
Apr 202650%45.4%1.3%0.67%0.52%0.3%0.15%0.52%0.3%0.37%0.37%0.15%
May 202653.6%40.8%1.7%0.96%0.48%0.56%0.24%0.32%0.4%0.32%0.4%0.24%
Jun 202652.8%42.5%1.2%0.64%0.64%0.56%0.16%0.32%0.32%0.24%0.32%0.32%
Jul 202653.9%41.4%1.4%0.73%0.65%0.41%0.32%0.32%0.24%0.24%0.24%0.16%
Aug 202648.3%46.6%1.7%0.43%0.72%0.65%0.22%0.36%0.22%0.29%0.29%0.22%
Sep 202650%46.5%1%0.49%0.49%0.31%0.18%0.24%0.18%0.24%0.18%0.18%
Oct 202649.7%46.2%0.97%0.78%0.54%0.3%0.3%0.3%0.24%0.24%0.24%0.18%

Stihl sells other things too, so only its searches that name this product count here, like “stihl garden tools”.

How has branded search for Stihl and Trojan changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Trojan took it in December 2025, Stihl took it in September 2026.
  • Across the 12 months ending October 2026, Stihl’s share of searches among garden tool brands in New Zealand moved from 0.41% to 0.24%, and its estimated monthly branded searches moved from 70 to 40.
  • Across the 12 months ending October 2026, Trojan’s share of searches among garden tool brands in New Zealand moved from 0.35% to 0.24%, and its estimated monthly branded searches moved from 60 to 40.

How did search popularity change for New Zealand garden tool brands in October 2026?

2 changes

  1. In October 2026, Trojan rose from 12th to 11th among garden tool brands in New Zealand.

  2. In October 2026, Stihl fell from 8th to 10th among garden tool brands in New Zealand.

How are Stihl’s and Trojan’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Stihl’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stihl

1 branded search term

  • stihl garden tools

Trojan

7 branded search terms

  • trojan 2.4 m telescopic tree pruner
  • trojan bypass pruner
  • trojan garden tools
  • trojan hedge trimmer
  • trojan lawn edger
  • trojan pruner
  • trojan secateurs

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

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