Brandwave

How popular isRyobi?

In September 2026, people searched for Ryobi by name about 23,200 times in New Zealand, a 9.1% increase from the previous year. These searches made up 23.7% of all New Zealand garden tool brand searches, placing Ryobi second out of 13 brands. When we asked both ChatGPT and Google AI Overviews about garden tool brands, Ryobi appeared in three of the five answers and was the fourth most recommended of the 13.

Search and AI answers in September 2026

Ryobi is the second most searched of 13 competitors and the fourth most recommended in AI answers.

  1. MakitaShare of searches 29.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. RyobiShare of searches 23.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. HusqvarnaShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StihlShare of searches 19.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. FiskarsShare of searches 3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+8 more

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ryobi is the fourth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Stihl3rd
  4. Ryobi4th
  5. Makita5th
  6. Trojan6th
  7. Cyclone7th
  8. Gardena8th
  9. Bahco9th
  10. Wolf-Garten10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which garden tool brands compete with Ryobi?

Ryobi against garden tool brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, Husqvarna, Stihl, Fiskars. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlFiskarsGardenaBahcoFelcoWolf-GartenDarlacSpear & JacksonCycloneTrojan
Oct 202526.5%19.3%27.9%18.9%3.5%2%0.7%0.3%0.43%0.11%0.19%0.05%0.11%
Nov 202523.6%25%24%19.7%3%2.7%0.75%0.35%0.42%0.07%0.16%0.07%0.14%
Dec 202523.5%25.7%21.2%20.6%3.5%3.1%0.96%0.52%0.52%0.07%0.22%0.07%0.12%
Jan 202624.7%22.3%23%22.6%3.2%2%0.86%0.4%0.38%0.13%0.13%0.08%0.13%
Feb 202625.4%19.6%24.7%24.2%2.6%1.3%0.91%0.46%0.43%0.09%0.14%0.09%0.14%
Mar 202625.1%22.7%24.6%20.4%2.8%1.6%0.93%0.76%0.58%0.18%0.15%0.09%0.15%
Apr 202625.8%20.4%25.5%21.6%3%1%0.97%0.61%0.46%0.15%0.21%0.06%0.15%
May 202624.5%16.7%25.2%26.1%3.3%1.2%1.2%0.79%0.49%0.15%0.12%0.09%0.15%
Jun 202626.7%19.1%23.4%23.9%3%1%1.3%0.74%0.44%0.13%0.13%0.13%0.13%
Jul 202626.5%18.4%23%24.2%3.9%0.96%1.3%0.82%0.58%0.14%0.14%0.07%0.1%
Aug 202626%21.8%21.3%22.8%3.4%1.2%1.2%0.95%0.76%0.16%0.16%0.1%0.13%
Sep 202629.1%23.7%20.1%19.8%3%1.5%1.1%0.62%0.59%0.11%0.11%0.08%0.08%

  1. 1.Makita

    29.1%

    Held 1st. 10.4K estimated branded searches, +26.8% vs prior month. Share +3.1 points.

  2. 2.Ryobi

    23.7%

    Moved from 3rd to 2nd. 8.5K estimated branded searches, +23.4% vs prior month. Share +1.9 points.

  3. 3.Husqvarna

    20.1%

    Moved from 4th to 3rd. 7.2K estimated branded searches, +7.3% vs prior month. Share -1.1 points.

  4. 4.Stihl

    19.8%

    Moved from 2nd to 4th. 7.1K estimated branded searches, -1.5% vs prior month. Share -3 points.

  5. 5.Fiskars

    3%

    Held 5th. 1.1K estimated branded searches, +0.94% vs prior month. Share -0.4 points.

  6. 6.Gardena

    1.5%

    Moved from 7th to 6th. 540 estimated branded searches, +38.5% vs prior month. Share +0.3 points.

  7. 7.Bahco

    1.1%

    Moved from 6th to 7th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Felco

    0.62%

    Held 8th. 220 estimated branded searches, -26.7% vs prior month. Share -0.3 points.

  9. 9.Wolf-Garten

    0.59%

    Held 9th. 210 estimated branded searches, -12.5% vs prior month. Share -0.2 points.

  10. 10.Darlac

    0.11%

    Held 10th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

  11. 11.Spear & Jackson

    0.11%

    Held 11th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

  12. 12.Cyclone

    0.08%

    Moved from 13th to 12th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Trojan

    0.08%

    Moved from 12th to 13th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Ryobi and its closest rivals

Every comparison with Ryobi

56 comparisons

How has branded search demand for Ryobi changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ryobi in New Zealand rose from 21.3K to 23.2K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among garden tool brands in New Zealand increased from 19.3% to 23.7%.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among garden tool brands in New Zealand peaked at 25.7% in December 2025 and was lowest at 16.7% in May 2026.
  • Across the 12 months ending September 2026, Ryobi rose from 3rd to 2nd among garden tool brands in New Zealand.

How did search popularity change for New Zealand garden tool brands in September 2026?

6 changes

  1. In September 2026, Ryobi overtook Stihl to rank 2nd among garden tool brands in New Zealand, with 23.7% of the searches.

  2. In September 2026, Makita gained share of searches among garden tool brands in New Zealand, from 26% to 29.1%.

  3. In September 2026, Stihl lost share of searches among garden tool brands in New Zealand, from 22.8% to 19.8%.

  4. In September 2026, Husqvarna lost share of searches among garden tool brands in New Zealand, from 21.3% to 20.1%.

  5. In September 2026, Cyclone rose from 13th to 12th among garden tool brands in New Zealand.

  6. In September 2026, Gardena rose from 7th to 6th among garden tool brands in New Zealand.

How are Ryobi’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Ryobi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ryobi
  • ryobi battery
  • ryobi bench saw
  • ryobi blower
  • ryobi chainsaw
  • ryobi drill
  • ryobi edger
  • ryobi electric mower
  • ryobi hand blower
  • ryobi hedge trimmer
  • ryobi laser level
  • ryobi lawn edger
  • ryobi lawn mower
  • ryobi line trimmer
  • ryobi nailer
  • ryobi power washers
  • ryobi sander
  • ryobi tool
  • ryobi weed eater

Do you work for Ryobi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ryobi compete?

Ryobi is ranked in 60 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands2nd of 819.6%Show ranking
Power tool brands3rd of 919.1%Show ranking
Cordless chainsaw brands1st of 627.7%Show ranking
Leaf blower brands1st of 727.9%Show ranking
Cordless vacuum brands2nd of 822.1%Show ranking
Lawn mower brands1st of 1036.1%Show ranking
Garden tool brands2nd of 1323.7%Shown above
Air blower brands2nd of 624.3%Show ranking
Edger brands2nd of 721.5%Show ranking
Cordless blower brands2nd of 426.5%Show ranking
Grass trimmer brands2nd of 825.4%Show ranking
Hedge cutter brands2nd of 426.4%Show ranking
Saw stand brands3rd of 525.6%Show ranking
Skill saw brands3rd of 425.6%Show ranking
Drop saw brands3rd of 424.7%Show ranking
Hand sander brands2nd of 624.7%Show ranking
Orbital sander brands2nd of 627.3%Show ranking
Riding lawn mower brands1st of 753.7%Show ranking
Pressure washer brands2nd of 729%Show ranking
Palm sander brands2nd of 623.4%Show ranking
Biscuit joiner brands2nd of 627.1%Show ranking
Reciprocating saw brands3rd of 624.2%Show ranking
Compound miter saw brands3rd of 629.2%Show ranking
Cordless roofing nailer brands2nd of 629.8%Show ranking
Cordless sander brands2nd of 428.6%Show ranking
Power screwdriver brands1st of 532.2%Show ranking
Impact wrench brands2nd of 528.9%Show ranking
Hot glue gun brands2nd of 728.9%Show ranking
Power washer brands1st of 833%Show ranking
Cordless angle grinder brands2nd of 529.8%Show ranking
Staple gun brands2nd of 630.1%Show ranking
Cordless screwdriver brands2nd of 530.5%Show ranking
Brushless drill brands2nd of 430.5%Show ranking
Cable stapler brands2nd of 430.5%Show ranking
Combi drill brands2nd of 430.5%Show ranking
Cordless grease gun brands2nd of 430.5%Show ranking
Cordless stapler brands2nd of 430.5%Show ranking
Drill driver brands2nd of 430.5%Show ranking
Narrow crown stapler brands2nd of 430.5%Show ranking
Belt sander brands2nd of 530.7%Show ranking
Chain mortiser brands2nd of 534.1%Show ranking
SDS drill brands2nd of 527.8%Show ranking
Power drill brands2nd of 427.9%Show ranking
Tire inflator brands2nd of 427.9%Show ranking
Cordless Sawzall brands2nd of 531.8%Show ranking
Tile cutter brands2nd of 634.3%Show ranking
Hand planer brands2nd of 640.3%Show ranking
Laser level brands5th of 50.89%Show ranking
Bench saw brands2nd of 440.5%Show ranking
Framing nail gun brands1st of 641.2%Show ranking
Reel mower brands1st of 660.8%Show ranking
Snow blower brands1st of 650%Show ranking
Lawn edger brands3rd of 82.3%Show ranking
Leaf vacuum brands2nd of 444.5%Show ranking
Power inverter brands1st of 650.3%Show ranking
Router circle jig brands1st of 446.1%Show ranking
Car polisher brands1st of 647.3%Show ranking
LED work light brands1st of 448.1%Show ranking
PEX crimper brands1st of 448.3%Show ranking
Portable generator brands1st of 784.5%Show ranking
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