How popular isRyobi?
In September 2026, people searched for Ryobi by name about 23,200 times in New Zealand, a 9.1% increase from the previous year. These searches made up 27.1% of all New Zealand biscuit joiner brand searches, placing Ryobi second out of six brands. When we asked both ChatGPT and Google AI Overviews about biscuit joiner brands, Ryobi appeared in two of the five answers and was the third most recommended of the six.
Ryobi is the second most searched of 6 competitors and the third most recommended in AI answers.
MakitaShare of searches 33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 27.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 18.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- FestoolShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top biscuit joiner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ryobi is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about biscuit joiner brands
5 answers
Asked ChatGPT
“Which biscuit joiner should I buy in New Zealand?”
Asked ChatGPT
“What are the best biscuit joiner brands in New Zealand?”
Asked ChatGPT
“What's the best biscuit joiner in New Zealand for woodworking projects?”
Searched Google, AI Overview
“biscuit joiner”
Searched Google, AI Overview
“wood biscuit joiner”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which biscuit joiner brands compete with Ryobi?
Share of searches by month for Makita, Ryobi, DeWalt, Festool, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Festool | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 27.4% | 18.8% | 9.9% | 9.9% | 0.04% |
| Nov 2025 | 27.7% | 34.3% | 21.9% | 7.2% | 8.9% | 0.04% |
| Dec 2025 | 30.3% | 37.5% | 17.2% | 6.5% | 8.5% | 0.04% |
| Jan 2026 | 33.3% | 32.6% | 18.7% | 7.5% | 7.9% | 0.04% |
| Feb 2026 | 34% | 27.2% | 19.6% | 9.3% | 9.8% | 0.05% |
| Mar 2026 | 31.5% | 30.3% | 18.9% | 9.8% | 9.5% | 0.04% |
| Apr 2026 | 34.6% | 27.7% | 19.4% | 8.4% | 9.8% | 0.05% |
| May 2026 | 34.8% | 22.8% | 19.8% | 10.3% | 12.3% | 0.05% |
| Jun 2026 | 32.4% | 22.5% | 22.5% | 10.7% | 11.8% | 0.04% |
| Jul 2026 | 34.2% | 22.8% | 19.7% | 11.4% | 11.8% | 0.05% |
| Aug 2026 | 30.5% | 25.2% | 20% | 9.2% | 15% | 0.04% |
| Sep 2026 | 33% | 27.1% | 18.1% | 11.1% | 10.7% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 9.1K | +19.7% | +2.5 points | |
| 2, held 2nd | 27.1% | 7.5K | +19.1% | +1.9 points | |
| 3, held 3rd | 18.1% | 5K | 0% | -1.9 points | |
| 4, moved from 5th to 4th | 11.1% | 3K | +33.2% | +1.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.7% | 3K | -21.3% | -4.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.07% | 20 | +100% | 0 points |
1.
Makita33%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +2.5 points.
2.
Ryobi27.1%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +1.9 points.
3.
DeWalt18.1%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.Festool
11.1%
Moved from 5th to 4th. 3K estimated branded searches, +33.2% vs prior month. Share +1.9 points.
10.7%
Moved from 4th to 5th. 3K estimated branded searches, -21.3% vs prior month. Share -4.4 points.
6.
Bosch0.07%
Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
Compare popularity between Ryobi and its closest rivals
Every comparison with Ryobi
56 comparisons
- Honda vs Ryobi
- DeWalt vs Ryobi
- Makita vs Ryobi
- Dyson vs Ryobi
- Ryobi vs Stihl
- Milwaukee vs Ryobi
- Husqvarna vs Ryobi
- Ozito vs Ryobi
- Karcher vs Ryobi
- BISSELL vs Ryobi
- Masport vs Ryobi
- John Deere vs Ryobi
- HiKOKI vs Ryobi
- Festool vs Ryobi
- Miele vs Ryobi
- Ryobi vs Stanley
- Kubota vs Ryobi
- Electrolux vs Ryobi
- Gorilla Glue vs Ryobi
- Fiskars vs Ryobi
- Ryobi vs Victa
- Ryobi vs Toro
- Honda Power Equipment vs Ryobi
- Lawnmaster vs Ryobi
- Paslode vs Ryobi
- Cub Cadet vs Ryobi
- ECHO vs Ryobi
- Gardena vs Ryobi
- Nilfisk vs Ryobi
- Bahco vs Ryobi
- Ryobi vs Samsung
- Rapid vs Ryobi
- RUPES vs Ryobi
- LG vs Ryobi
- Gerni vs Ryobi
- Felco vs Ryobi
- Rover vs Ryobi
- Ryobi vs Yamaha WaveRunner
- Ryobi vs Shark
- Ryobi vs Wolf-Garten
- Projecta vs Ryobi
- Ryobi vs Shindaiwa
- Ryobi vs Victron Energy
- Gentech vs Ryobi
- FLEX vs Ryobi
- Greenworks vs Ryobi
- Rothenberger vs Ryobi
- Ryobi vs Sigma
- Bosch Professional vs Ryobi
- Rubi vs Ryobi
- Ryobi vs Yamaha Generators
- Lie-Nielsen vs Ryobi
- Enerdrive vs Ryobi
- Ryobi vs Spear & Jackson
- Hyundai Power Equipment vs Ryobi
- Arrow vs Ryobi
How has branded search demand for Ryobi changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ryobi in New Zealand rose from 21.3K to 23.2K.
- Across the 12 months ending September 2026, Ryobi’s share of searches among biscuit joiner brands in New Zealand peaked at 37.5% in December 2025 and was lowest at 22.5% in June 2026.
How did search popularity change for New Zealand biscuit joiner brands in September 2026?
6 changes
In September 2026, Festool overtook Milwaukee to rank 4th among biscuit joiner brands in New Zealand, with 11.1% of the searches.
In September 2026, Makita gained share of searches among biscuit joiner brands in New Zealand, from 30.5% to 33%.
In September 2026, Ryobi gained share of searches among biscuit joiner brands in New Zealand, from 25.2% to 27.1%.
In September 2026, Milwaukee lost share of searches among biscuit joiner brands in New Zealand, from 15% to 10.7%.
In September 2026, DeWalt lost share of searches among biscuit joiner brands in New Zealand, from 20% to 18.1%.
Estimated monthly branded searches for Bosch in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
How are Ryobi’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Ryobi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ryobi
- ryobi battery
- ryobi bench saw
- ryobi blower
- ryobi chainsaw
- ryobi drill
- ryobi edger
- ryobi electric mower
- ryobi hand blower
- ryobi hedge trimmer
- ryobi laser level
- ryobi lawn edger
- ryobi lawn mower
- ryobi line trimmer
- ryobi nailer
- ryobi power washers
- ryobi sander
- ryobi tool
- ryobi weed eater
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Where does Ryobi compete?
Is Ryobi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.