How popular isRyobi?
In September 2026, people searched for Ryobi by name about 23,200 times in New Zealand, a 9.1% increase from the previous year. These searches made up 0.89% of all New Zealand laser level brand searches, placing Ryobi fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about laser level brands, Ryobi appeared in two of the four answers and was the joint fourth most recommended of the five.
Ryobi is the fifth most searched of 5 competitors and the joint fourth most recommended in AI answers.
MakitaShare of searches 47.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
DeWaltShare of searches 34.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
MilwaukeeShare of searches 15.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
BoschShare of searches 2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
RyobiShare of searches 0.89%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top laser level brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ryobi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ryobi is the joint fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DeWalt3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Makita2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about laser level brands
4 answers
Asked ChatGPT
“Which laser level brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laser level brands in New Zealand?”
Asked ChatGPT
“What's the best laser level brand in New Zealand for straight lines?”
Searched Google, AI Overview
“laser level nz”
Searched Google, AI Overview
“self levelling laser”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which laser level brands compete with Ryobi?
Share of searches by month for Makita, DeWalt, Milwaukee, Bosch, Ryobi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Bosch | Ryobi |
|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 34% | 14.2% | 2.1% | 0.71% |
| Nov 2025 | 43.1% | 40.9% | 13.9% | 1.5% | 0.62% |
| Dec 2025 | 50% | 33.7% | 14% | 1.4% | 0.92% |
| Jan 2026 | 51.1% | 34.6% | 12.1% | 1.4% | 0.75% |
| Feb 2026 | 48.2% | 35.5% | 13.9% | 1.4% | 1.1% |
| Mar 2026 | 46.5% | 36.8% | 14.1% | 2% | 0.56% |
| Apr 2026 | 48.2% | 35.4% | 13.6% | 2.1% | 0.71% |
| May 2026 | 46.1% | 34.9% | 16.4% | 1.9% | 0.67% |
| Jun 2026 | 42.1% | 39.6% | 15.4% | 2.2% | 0.77% |
| Jul 2026 | 45.1% | 36.7% | 15.6% | 1.6% | 1% |
| Aug 2026 | 40.9% | 36.1% | 20.2% | 2.1% | 0.75% |
| Sep 2026 | 47.4% | 34.3% | 15.4% | 2% | 0.89% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 9.1K | +19.7% | +6.5 points | |
| 2, held 2nd | 34.3% | 6.6K | -1.9% | -1.8 points | |
| 3, held 3rd | 15.4% | 3K | -21.3% | -4.8 points | |
| 4, held 4th | 2% | 390 | 0% | -0.1 points | |
| 5, held 5th | 0.89% | 170 | +21.4% | +0.1 points |
1.
Makita47.4%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.5 points.
2.
DeWalt34.3%
Held 2nd. 6.6K estimated branded searches, -1.9% vs prior month. Share -1.8 points.
15.4%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.
4.
Bosch2%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Ryobi0.89%
Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.
Compare popularity between Ryobi and its closest rivals
Every comparison with Ryobi
56 comparisons
- Honda vs Ryobi
- DeWalt vs Ryobi
- Makita vs Ryobi
- Dyson vs Ryobi
- Ryobi vs Stihl
- Milwaukee vs Ryobi
- Husqvarna vs Ryobi
- Ozito vs Ryobi
- Karcher vs Ryobi
- BISSELL vs Ryobi
- Masport vs Ryobi
- John Deere vs Ryobi
- HiKOKI vs Ryobi
- Festool vs Ryobi
- Miele vs Ryobi
- Ryobi vs Stanley
- Kubota vs Ryobi
- Electrolux vs Ryobi
- Gorilla Glue vs Ryobi
- Fiskars vs Ryobi
- Ryobi vs Victa
- Ryobi vs Toro
- Honda Power Equipment vs Ryobi
- Lawnmaster vs Ryobi
- Paslode vs Ryobi
- Cub Cadet vs Ryobi
- ECHO vs Ryobi
- Gardena vs Ryobi
- Nilfisk vs Ryobi
- Bahco vs Ryobi
- Ryobi vs Samsung
- Rapid vs Ryobi
- RUPES vs Ryobi
- LG vs Ryobi
- Gerni vs Ryobi
- Felco vs Ryobi
- Rover vs Ryobi
- Ryobi vs Yamaha WaveRunner
- Ryobi vs Shark
- Ryobi vs Wolf-Garten
- Projecta vs Ryobi
- Ryobi vs Shindaiwa
- Ryobi vs Victron Energy
- Gentech vs Ryobi
- FLEX vs Ryobi
- Greenworks vs Ryobi
- Rothenberger vs Ryobi
- Ryobi vs Sigma
- Bosch Professional vs Ryobi
- Rubi vs Ryobi
- Ryobi vs Yamaha Generators
- Lie-Nielsen vs Ryobi
- Enerdrive vs Ryobi
- Ryobi vs Spear & Jackson
- Hyundai Power Equipment vs Ryobi
- Arrow vs Ryobi
How has branded search demand for Ryobi changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ryobi in New Zealand rose from 21.3K to 23.2K.
- Across the 12 months ending September 2026, Ryobi’s share of searches among laser level brands in New Zealand held steady, from 0.71% to 0.89%.
How did search popularity change for New Zealand laser level brands in September 2026?
5 changes

In September 2026, Makita gained share of searches among laser level brands in New Zealand, from 40.9% to 47.4%.

In September 2026, Milwaukee lost share of searches among laser level brands in New Zealand, from 20.2% to 15.4%.

In September 2026, DeWalt lost share of searches among laser level brands in New Zealand, from 36.1% to 34.3%.

Estimated monthly branded searches for Ryobi in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.

Estimated monthly branded searches for Bosch in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
How are Ryobi’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Ryobi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ryobi
- ryobi battery
- ryobi bench saw
- ryobi blower
- ryobi chainsaw
- ryobi drill
- ryobi edger
- ryobi electric mower
- ryobi hand blower
- ryobi hedge trimmer
- ryobi laser level
- ryobi lawn edger
- ryobi lawn mower
- ryobi line trimmer
- ryobi nailer
- ryobi power washers
- ryobi sander
- ryobi tool
- ryobi weed eater
Do you work for Ryobi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Ryobi compete?

Is Ryobi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.