Brandwave

How popular isRyobi?

In September 2026, people searched for Ryobi by name about 23,200 times in New Zealand, a 9.1% increase from the previous year. These searches made up 46.1% of all New Zealand router circle jig brand searches, placing Ryobi first out of four brands. When we asked both ChatGPT and Google AI Overviews about router circle jig brands, Ryobi appeared in one of the four answers.

Search and AI answers in September 2026

Ryobi is the most searched of 4 competitors.

  1. RyobiShare of searches 46.1%Mentioned in 1 of 4 AI answers
  2. DeWaltShare of searches 35.2%Mentioned in 3 of 4 AI answers
  3. FestoolShare of searches 18.8%Mentioned in 1 of 4 AI answers
  4. BoschShare of searches 0%Mentioned in 3 of 4 AI answers
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Top router circle jig brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ryobi was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ryobi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Festool1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about router circle jig brands

4 answers

  • Asked ChatGPT

    “Which router circle jig brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2DeWalt
    3. 3Ryobi

  • Asked ChatGPT

    “What are the best router circle jig brands in New Zealand?”

    1. 1DeWalt
    2. 2Bosch

  • Asked ChatGPT

    “What's the best router circle jig brand in New Zealand for precise circles?”

    1. 1DeWalt
    2. 2Bosch
    3. 3Festool

  • Searched Google, AI Overview

    “best router circle jig”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “router circle cutting jig”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which router circle jig brands compete with Ryobi?

    Ryobi against router circle jig brands in New Zealand, by month

    Share of searches by month for Ryobi, DeWalt, Festool. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRyobiDeWaltFestoolBosch
    Oct 202547.1%35.9%17%0%
    Nov 202552.7%36.3%11%0%
    Dec 202559.7%29.9%10.4%0%
    Jan 202653.9%33.7%12.4%0%
    Feb 202646.7%37.4%15.9%0%
    Mar 202649.6%34.2%16.1%0%
    Apr 202648%37.4%14.6%0%
    May 202641.4%39.8%18.7%0.08%
    Jun 202639%42.5%18.5%0%
    Jul 202640.3%39.6%20.1%0%
    Aug 202643.5%40.6%15.8%0.07%
    Sep 202646.1%35.2%18.8%0%

    1. 1.Ryobi

      46.1%

      Held 1st. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.6 points.

    2. 2.DeWalt

      35.2%

      Held 2nd. 5.7K estimated branded searches, -2.7% vs prior month. Share -5.5 points.

    3. 3.Festool

      18.8%

      Held 3rd. 3K estimated branded searches, +33.2% vs prior month. Share +2.9 points.

    4. 4.Bosch

      0%

      Held 4th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

    Compare popularity between Ryobi and its closest rivals

    Every comparison with Ryobi

    56 comparisons

    How has branded search demand for Ryobi changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Ryobi in New Zealand rose from 21.3K to 23.2K.
    • Across the 12 months ending September 2026, Ryobi’s share of searches among router circle jig brands in New Zealand decreased from 47.1% to 46.1%.
    • Across the 12 months ending September 2026, Ryobi’s share of searches among router circle jig brands in New Zealand peaked at 59.7% in December 2025 and was lowest at 39% in June 2026.

    How did search popularity change for New Zealand router circle jig brands in September 2026?

    3 changes

    1. In September 2026, Festool gained share of searches among router circle jig brands in New Zealand, from 15.8% to 18.8%.

    2. In September 2026, Ryobi gained share of searches among router circle jig brands in New Zealand, from 43.5% to 46.1%.

    3. In September 2026, DeWalt lost share of searches among router circle jig brands in New Zealand, from 40.6% to 35.2%.

    How are Ryobi’s branded searches counted?

    19 search terms

    Brandwave collects information about searches that people make online using Ryobi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • ryobi
    • ryobi battery
    • ryobi bench saw
    • ryobi blower
    • ryobi chainsaw
    • ryobi drill
    • ryobi edger
    • ryobi electric mower
    • ryobi hand blower
    • ryobi hedge trimmer
    • ryobi laser level
    • ryobi lawn edger
    • ryobi lawn mower
    • ryobi line trimmer
    • ryobi nailer
    • ryobi power washers
    • ryobi sander
    • ryobi tool
    • ryobi weed eater

    Do you work for Ryobi? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Ryobi compete?

    Ryobi is ranked in 60 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Chainsaw and outdoor power brands2nd of 819.6%Show ranking
    Power tool brands3rd of 919.1%Show ranking
    Cordless chainsaw brands1st of 627.7%Show ranking
    Leaf blower brands1st of 727.9%Show ranking
    Cordless vacuum brands2nd of 822.1%Show ranking
    Lawn mower brands1st of 1036.1%Show ranking
    Garden tool brands2nd of 1323.7%Show ranking
    Air blower brands2nd of 624.3%Show ranking
    Edger brands2nd of 721.5%Show ranking
    Cordless blower brands2nd of 426.5%Show ranking
    Grass trimmer brands2nd of 825.4%Show ranking
    Hedge cutter brands2nd of 426.4%Show ranking
    Saw stand brands3rd of 525.6%Show ranking
    Skill saw brands3rd of 425.6%Show ranking
    Drop saw brands3rd of 424.7%Show ranking
    Hand sander brands2nd of 624.7%Show ranking
    Orbital sander brands2nd of 627.3%Show ranking
    Riding lawn mower brands1st of 753.7%Show ranking
    Pressure washer brands2nd of 729%Show ranking
    Palm sander brands2nd of 623.4%Show ranking
    Biscuit joiner brands2nd of 627.1%Show ranking
    Reciprocating saw brands3rd of 624.2%Show ranking
    Compound miter saw brands3rd of 629.2%Show ranking
    Cordless roofing nailer brands2nd of 629.8%Show ranking
    Cordless sander brands2nd of 428.6%Show ranking
    Power screwdriver brands1st of 532.2%Show ranking
    Impact wrench brands2nd of 528.9%Show ranking
    Hot glue gun brands2nd of 728.9%Show ranking
    Power washer brands1st of 833%Show ranking
    Cordless angle grinder brands2nd of 529.8%Show ranking
    Staple gun brands2nd of 630.1%Show ranking
    Cordless screwdriver brands2nd of 530.5%Show ranking
    Brushless drill brands2nd of 430.5%Show ranking
    Cable stapler brands2nd of 430.5%Show ranking
    Combi drill brands2nd of 430.5%Show ranking
    Cordless grease gun brands2nd of 430.5%Show ranking
    Cordless stapler brands2nd of 430.5%Show ranking
    Drill driver brands2nd of 430.5%Show ranking
    Narrow crown stapler brands2nd of 430.5%Show ranking
    Belt sander brands2nd of 530.7%Show ranking
    Chain mortiser brands2nd of 534.1%Show ranking
    SDS drill brands2nd of 527.8%Show ranking
    Power drill brands2nd of 427.9%Show ranking
    Tire inflator brands2nd of 427.9%Show ranking
    Cordless Sawzall brands2nd of 531.8%Show ranking
    Tile cutter brands2nd of 634.3%Show ranking
    Hand planer brands2nd of 640.3%Show ranking
    Laser level brands5th of 50.89%Show ranking
    Bench saw brands2nd of 440.5%Show ranking
    Framing nail gun brands1st of 641.2%Show ranking
    Reel mower brands1st of 660.8%Show ranking
    Snow blower brands1st of 650%Show ranking
    Lawn edger brands3rd of 82.3%Show ranking
    Leaf vacuum brands2nd of 444.5%Show ranking
    Power inverter brands1st of 650.3%Show ranking
    Router circle jig brands1st of 446.1%Shown above
    Car polisher brands1st of 647.3%Show ranking
    LED work light brands1st of 448.1%Show ranking
    PEX crimper brands1st of 448.3%Show ranking
    Portable generator brands1st of 784.5%Show ranking
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